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DEC Calculator

Daily Effective Circulation (DEC) - The average number of persons potentially exposed to an advertising display for:

12 hours (unilluminated - 6:00 am to 6:00pm) or
18 hours (illuminated - 6:00 pm to 12:00 midnight) or
24 hours (illuminated - 6:00 am to 6:00 am)


DEC Calculator
Enter Official Traffic Count:
(in two directions)
Enter Hours Illuminated:  12      18     24
Daily Effective Circulation:
(in one direction)
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