| 8 Sheet Poster |
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- Common size: 6' x 12'
- Usually located on smaller city streets (not residential)
- Targeted at pedestrian and slow automobile traffic
- Usually not illuminated
- Commonly referred to as "junior panels"
- Advertisements are screen printed on paper and
pasted on top of previous advertisements on site
Click drawing or photo to enlarge
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| 30 Sheet Poster |
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- Common size: 12' x 25'
- Usually located on heavily traveled city streets
- Sometimes illuminated
- Advertisements are computer printed on paper
and pasted on top of previous advertisements on site
- Moved to a different location every 30 days
- Purchased by "showing" (i.e. #100, #75, #50 or #25) or
exposure opportunities equal to 100%, 75%, 50% or 25% of the population
Click drawing or photo to enlarge |
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| Rotary Bulletin Display |
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- Common sizes include:
20' x 60', 14' x 48' (Rotary) and 10'6" x 36'
- Usually located on heavily traveled Highways
- Usually illuminated
- Rotary advertisements are computer printed
on flexible vinyl and stretched over the display
with elastic cords.
- Extensions can be added to enhance visibility
- Rotary bulletins are moved every 60 days
- Permanents involve contracts from 6 months to 1 year
Click drawing or photo to enlarge |
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| Spectacular |
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- Common sizes: Large Custom Sizes
- Usually located in major metropolitan areas
(e.g. NYC Times Square)
- Usually include special displays or extensions
- Targeted at heavy pedestrian and automobile traffic
- Usually involve long term contracts of a year or more
- Characterized by high production costs
Click drawing or photo to enlarge
Absolut Photo Courtesy of: TBWA Chiat
Day-NY, Advertising Agency, and Atomic Props and Effects, Fabricators
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