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Billboard Valuation & Advisory Services

Common Landowner Misconceptions

Common Landowner Misconceptions

We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider and offers valuable insights. We have created a simplistic graphic that outlines some of his main ideas that we at SignValue agree will benefit landowners with understanding the terms of their lease. 

Digital Billboards Presenting 3D Images

Staff Writer

The OOH advertising industry has made many leaps in advancing creatives and technology. This new 3D billboard brought to us by Disney is an example of the amazing things digital billboards can do. “the LG Times Square billboard with its unique curved design, the 3D content harnesses the power of forced perspective to display imaginative multi-dimensional illusions” (Wilbanks).

Effect of Inflation

Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to 7-8% annually. Input, employee, vinyl, and digital billboard costs have increased and margins will diminish if advertising rates do not follow.
Sign owners should plan to see this margin decrease if they have not already and plan to make adjustments to their current and future advertising contracts.
Landowners that have a revenue share should expect to see a larger check due to the higher revenue stream.

We Want to Hear Your Thoughts!

Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to easily address information that is relevant to our landowners and sign owners.
We would be interested in hearing your opinion on these. Click here to  share your thoughts on these quarterly earnings reports. You may be featured in next week’s newsletter!

The Growing Importance of OOH

According to OneScreen.ai, OOH is the perfect counterbalance to the digital advertising fatigue that is spreading among audiences globally. In a survey they ran among marketers, 92% are planning to boost their OOH budget in 2022. With the unavoidable noise that comes with paid social and digital ads, it is becoming increasingly difficult for brands to stand out from their competitors.
In their survey, 93% of marketers agreed that OOH placements are essential for reinforcing brand message. OOH is an effective alternative to capture the attention of consumers who are difficult to impress online. This further emphasizes the growing importance of OOH despite the large variety advertising alternatives available.