SignValue 2025: Year in Review
A reflection on the growth, partnerships, and progress that shaped our year. For more information or inquiries, please contact us…
SignValue Acquires JVM Graphics
We’re excited to share that SignValue has acquired JVM Graphics, a respected design studio known for its exceptional motion graphics, 3D…
Link Media Outdoor Q3 2025 Overview and Infographic
Link Media Outdoor Reports Q3 2025 Results Key Highlights: Revenue and Financials Link Media Outdoor reported $11.8 million in revenue for Q3 2025, a 2.5%…
Outfront Media Q3 2025 Overview and Infographic
OUTFRONT Media released its 2025 third-quarter financial results, reporting revenue growth, strong transit performance, and continued progress in managing operating costs…
Lamar Q3 2025 Overview and Infographic
Lamar Advertising Company Reports Third Quarter 2025 Results.Key Highlights:Revenue Growth:Lamar reported $585.5 million in total revenue for the third quarter of 2025,…
Clear Channel Outdoor Q3 2025 Overview and Infographic
Clear Channel Outdoor (CCO) has released its Q3 2025 financial results, showing momentum across both its Americas and Airport advertising businesses.Key…
Funding Your OOH Business with Friends and Family
Many Out-Of-Home (OOH) companies get their start with help from friends and family. In fact, about 1 in 4 Billboard Insider readers have…
OOH Advertising Revenue Reaches $2.86 Billion in Q2
Out of Home (OOH) advertising revenue rose 3% in Q2 2025, hitting $2.86 billion, according to the Out of Home Advertising…
OOH Advertising Drives Engagement in the Sports Industry
A new national study from the Out of Home Advertising Association of America and The Harris Poll shows that out of…
Link Media Outdoor Q2 2025 Overview and Infographic
Link Media Outdoor Reports Q2 2025 Results Key Highlights: Revenue and Financials: Link Media reported $11.4 million in revenue for Q2 2025,…
Lamar Q2 2025 Overview and Infographic
Lamar Advertising Company Reports Second Quarter 2025 Results Key Highlights: Revenue Growth: Consolidated Revenue: Lamar reported total revenue of $579.3 million for the…
OUTFRONT Media Q2 2025 Overview and Infographic
OUTFRONT Media released its Q2 2025 financial results, reporting modest declines in revenue while highlighting significant cost reductions and improved…
Clear Channel Outdoor Q2 2025 Overview and Infographic
Clear Channel Outdoor (CCO) has announced its Q2 2025 financial results, reflecting healthy growth across their airport and digital assets…
JCDecaux H1 2025 Overview and Infographic
JCDecaux (JCD), the global leader in out-of-home (OOH) advertising, reported €1.87 billion in revenue for the first half of 2025 — a…
OOH is Influencing 66% of Travel in 2025
A new study highlights the accelerating momentum of travel post-pandemic—and the powerful role out of home (OOH) advertising plays in…
OOH Industry Hits Record Q1 Revenue; Digital OOH Up 9%
The U.S. out of home (OOH) advertising industry continues its historic growth streak, posting record-breaking Q1 revenue of $1.98 billion—a…
Link Media Outdoor Q1 2025 Overview and Infographic
Link Media Reports Q1 2025 Results Key Highlights: Revenue and Financials: 2025 Q1 Revenue: Link reported $10.8 million in revenue…
Outfront Q1 2025 Overview and Infographic
OUTFRONT Media, a prominent player in out-of-home advertising, released its financial results for the first quarter of 2025. Despite an…
Lamar Q1 2025 Overview and Infographic
Lamar Advertising Company recently announced its first-quarter results for 2025. Key Highlights: Revenue Growth: Consolidated Revenue: Lamar reported a total revenue…
Clear Channel Outdoor Q1 2025 Overview and Infographic
Clear Channel Outdoor (CCO) has released its Q1 2025 financial results, revealing modest but steady growth across several key performance…
OOH Showcases Marketing Success Across Key Product Categories
Out-of-Home (OOH) advertising continues to prove its value, generating awareness and promoting action across several major categories: Job Recruitment: 57%…
Navigating Railroad Billboard Projects: What You Need to Know
Working on railroad property can open up some amazing billboard locations—but it comes with a few important rules. The biggest…
OOH Advertising on the Rise: Big Brands, Bigger Impact
The Out of Home Advertising Association of America (OAAA) just dropped its 2024 MegaBrands and OOH Advertising Facts & Figures reports — and the…
SignValue Named Exclusive Billboard Advisors for Walmart
We are excited to announce that Walmart has selected SignValue to unlock the out-of-home advertising potential on more than 5,000 of…
Link Media Outdoor FY 2024 Overview And Infographic
LINK Media Outdoor reports strong 2024 financial results with Key Revenue Growth and Operational Stability Key Highlights from LINK’s 2024…
OOH Advertising Hits Record Profit in 2024 Through Digital Growth
Out of home (OOH) advertising reached a record $9.1 billion in 2024, a 4.5% increase from the previous year, according to the…
JCDecaux FY 2024 Overview and Infographic
JCDecaux (JCD) is the world’s largest OOH (out-of-home) advertising company by revenue and display count. It operates over 1 million advertising…
Clear Channel Outdoor FY 2024 Overview and Infographic
Clear Channel Outdoor (CCO), a leading provider in Out-of-Home (OOH) advertising, has released its full-year financial results for 2024, showcasing…
Outfront FY 2024 Overview and Infographic
OUTFRONT Media Inc., a prominent player in the out-of-home (OOH) advertising industry, recently released its full-year financial results for 2024,…
Lamar Q4 2024 Overview and Infographic
Lamar Advertising Company, a leader in outdoor advertising, recently announced its fourth-quarter results for 2024. These results provide a glimpse…
Clear Channel Renews 10-Year Lease in Costa Mesa
SignValue successfully renegotiated a 10-year lease renewal for our client along the Costa Mesa Freeway (CA-55) that included a 56%…
2024 Year In Review
As we look back on 2024, SignValue is proud to showcase several of the transactions completed during the year. We…
Out of Home Advertising Budget Reallocation Drives ROI Gains
A recent study by the Out of Home Advertising Association of America (OAAA) found that brands can see significant returns…
Link Media Q3 2024 Overview and Infographic
Key Highlights from Link Media’s Q3 2024 Report: Link’s Q3 results show 5.6% revenue growth in their billboard operations with revenue continuing…
Clear Channel Renews 10-Year Lease in Costa Mesa
SignValue successfully renegotiated a 10-year lease renewal for our client along the Costa Mesa Freeway (CA-55) that included a 56%…
OOH Advertising Q3 2024 Overview
Key Highlights from OOH Advertising’s Q3 2024 Report: Overall industry growth in Q3 2024 saw a 4.3% year-over-year increase in out-of-home…
Clear Channel Outdoor Q3 2024 Overview and Infographic
Clear Channel’s Q3 2024 Results: SignValue’s latest analysis of Clear Channel Outdoor’s Q3 2024 results highlights consolidated revenue of $559.0…
Outfront Q3 2024 Overview and Infographic
OUTFRONT Media’s Q3 2024 Results: Progress Amid Market Adjustments in the OOH Industry OUTFRONT Media recently reported its third-quarter results…
Lamar Q3 2024 Overview and Infographics
Lamar Advertising Company, a leader in outdoor advertising, recently announced its third-quarter results for 2024. These results provide a glimpse…
SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio
SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio PHOENIX, AZ – October 2, 2024 – SignValue, the leading Out-of-Home (OOH)…
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media As the Out-of-Home (OOH)…
Clear Channel Outdoor Q2 2024 Overview and Infographics
Clear Channel Outdoor’s Q2 2024 Results: Navigating Challenges and Strengthening Key Segments in the OOH Industry Clear Channel Outdoor Holdings,…
Lamar Q2 2024 Overview and Infographics
Lamar Advertising’s Q2 2024 Results: Driving Growth Through Digital Innovation and Sustainability in the OOH Industry Lamar Advertising Company recently…
Outfront Q2 2024 Overview and Infographics
OUTFRONT Media’s Strong Q2 2024 Performance: Insights and Implications for the OOH Industry OUTFRONT Media recently reported its second-quarter results…
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B SignValue is excited to report that…
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market. SignValue is pleased to announce the successful completion of…
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel In 2023, Lamar exhibited significant growth across various financial…
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments In response to Andy Goodman’s insightful piece on handling…
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion Paris, January 25, 2024 – JCDecaux, one of…
Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks
Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks SignValue has recently marked a significant milestone by successfully concluding two…
SignValue Has Record Year in 2023
SignValue Has Record Year in 2023 As 2023 has ended, we proudly reflect on a year filled with new rewarding…
Lamar Advertising’s Growth Trajectory Unveiled!
Lamar Advertising’s Growth Trajectory Unveiled! In this week’s edition, we explore the compelling insights from Seeking Alpha’s recent analysis of…
Controversial Approval of New LA Digital Billboards
December 18th Update:City Council approved for all 80 digital billboards to be built and owned by Metro. An article from…
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution In the ever-evolving realm of out-of-home…
“How AI Could Impact the Advertising Landscape”
“How AI Could Impact the Advertising Landscape” -Mark Boidman Mark Boidman’s article, “How AI Could Impact the Advertising Landscape,” sheds…
Federal Reserve Survey: Continued Tightening of Lending Standards Reflect Economic Caution
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued…
Q3 Reports Infographics
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the…
Clear Channel Outdoor Holdings, Inc. Restructures Global Operations to Enhance Shareholders Value
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and…
Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth
Out-of-Home Advertising: Second Quarter 2023 Marks Historic GrowthIn the second quarter of 2023, the Out of Home (OOH) advertising industry…
Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa!
Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home…
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male,…
Programmatic DOOH on the Rise: Insights from VIOOH’s Latest Report
We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The…
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising.
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in…
The Effect of Easements on Sign Multiples
The Effect of Easements on Sign Multiples In a recent Billboard Insider article, a reader posed the following question: “When you are…
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor…
Q2 Reports From Lamar, Outfront, Clear Channel, JCDecaux
Q2 Reports From Lamar, Outfront, Clear Channel and JCDecaux Lamar Advertising announced its operating results for the second quarter ended…
JCDecaux Reports Strong Growth in 2023 half year benchmark
JCDecaux Reports Strong Growth at 2023 half year benchmark Paris, July 31st, 2023 – JCDecaux SE, the leading global outdoor…
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations In a recent article posted from Billboard Insider…
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent…
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of…
Clear Channel Outperforms Market During Second Quarter 2023
Clear Channel Outperforms Market During Second Quarter 2023 Clear Channel Outdoor, has emerged as a top performer in the stock…
Global Out of Home Industry Aims to Double Market Share by 2023
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of…
Programmatics: Ad Targeting and Optimization Comes to Digital Out-of-Home
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption…
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science”
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science” Outdoor advertising has always been a…
Lamar Advertising CEO, Sean Reilly, recently shared some insights about
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly,…
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition In a significant move within the out-of-home (OOH) advertising…
Clear Channel’s European Business Sale Could Help Reduce Debt
Clear Channel’s European Business Sale Could Help Reduce Debt Clear Channel Outdoor Holdings Inc. (CCO), a prominent outdoor advertising company,…
Q1 Reports From CCO, Lamar, and Outfront
Q1 Reports From CCO, Lamar, and Outfront Clear Channel Outdoor Holdings, Inc. has reported its financial results for the first…
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference Out-of-home advertising has proven to be a…
Top Billboard Company CEOs Talk the Future of OOH Advertising
Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving,…
Billboards: The Privacy-Focused Alternative to Social Media
Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny…
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has…
The Power of Experiential Marketing Through Innovative OOH Billboards
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being…
Q4 Reports From CCO, Lamar, and Outfront
Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand…
SignValue Celebrates International Women’s Day
SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out…
A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Billboard REITs: A Hedge Against Inflation
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled…
How Brands Benefit From Advertising Near Large Sporting events
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with…
Cookies Are a Thing of the Past: How DOOH Is the Solution
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming…
A look at Historical US OOH Revenue
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the…
SignValue recently acted as the exclusive advisor for Sanctuary Sign Company LTD
SignValue advises Sanctuary Sign Company, LTD on purchase from Outdoor Ads TB. SignValue recently acted as the exclusive advisor for…
SignValue Lease Negotiation completed for Buchanan Street Partners
Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston,…
Digital Versus Static Billboards Pros and Cons [Infographic]
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They…
OOH Protects Privacy Infographic
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party…
Out of Home market share figures for 2021
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that…
Issue #702
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon…
Q4 Performance for the Big Three OOH Companies
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see…
Common Landowner Misconceptions
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider…
Digital Billboards Presenting 3D Images
The OOH advertising industry has made many leaps in advancing creatives and technology. This new 3D billboard brought to us by Disney…
Effect of Inflation
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…
SignValue 2025: Year in Review
A reflection on the growth, partnerships, and progress that shaped our year. For more information or inquiries, please contact us…
SignValue Acquires JVM Graphics
We’re excited to share that SignValue has acquired JVM Graphics, a respected design studio known for its exceptional motion graphics, 3D…
Link Media Outdoor Q3 2025 Overview and Infographic
Link Media Outdoor Reports Q3 2025 Results Key Highlights: Revenue and Financials Link Media Outdoor reported $11.8 million in revenue for Q3 2025, a 2.5%…
Outfront Media Q3 2025 Overview and Infographic
OUTFRONT Media released its 2025 third-quarter financial results, reporting revenue growth, strong transit performance, and continued progress in managing operating costs…
Lamar Q3 2025 Overview and Infographic
Lamar Advertising Company Reports Third Quarter 2025 Results.Key Highlights:Revenue Growth:Lamar reported $585.5 million in total revenue for the third quarter of 2025,…
Clear Channel Outdoor Q3 2025 Overview and Infographic
Clear Channel Outdoor (CCO) has released its Q3 2025 financial results, showing momentum across both its Americas and Airport advertising businesses.Key…
Funding Your OOH Business with Friends and Family
Many Out-Of-Home (OOH) companies get their start with help from friends and family. In fact, about 1 in 4 Billboard Insider readers have…
OOH Advertising Revenue Reaches $2.86 Billion in Q2
Out of Home (OOH) advertising revenue rose 3% in Q2 2025, hitting $2.86 billion, according to the Out of Home Advertising…
OOH Advertising Drives Engagement in the Sports Industry
A new national study from the Out of Home Advertising Association of America and The Harris Poll shows that out of…
Link Media Outdoor Q2 2025 Overview and Infographic
Link Media Outdoor Reports Q2 2025 Results Key Highlights: Revenue and Financials: Link Media reported $11.4 million in revenue for Q2 2025,…
Lamar Q2 2025 Overview and Infographic
Lamar Advertising Company Reports Second Quarter 2025 Results Key Highlights: Revenue Growth: Consolidated Revenue: Lamar reported total revenue of $579.3 million for the…
OUTFRONT Media Q2 2025 Overview and Infographic
OUTFRONT Media released its Q2 2025 financial results, reporting modest declines in revenue while highlighting significant cost reductions and improved…
Clear Channel Outdoor Q2 2025 Overview and Infographic
Clear Channel Outdoor (CCO) has announced its Q2 2025 financial results, reflecting healthy growth across their airport and digital assets…
JCDecaux H1 2025 Overview and Infographic
JCDecaux (JCD), the global leader in out-of-home (OOH) advertising, reported €1.87 billion in revenue for the first half of 2025 — a…
OOH is Influencing 66% of Travel in 2025
A new study highlights the accelerating momentum of travel post-pandemic—and the powerful role out of home (OOH) advertising plays in…
OOH Industry Hits Record Q1 Revenue; Digital OOH Up 9%
The U.S. out of home (OOH) advertising industry continues its historic growth streak, posting record-breaking Q1 revenue of $1.98 billion—a…
Link Media Outdoor Q1 2025 Overview and Infographic
Link Media Reports Q1 2025 Results Key Highlights: Revenue and Financials: 2025 Q1 Revenue: Link reported $10.8 million in revenue…
Outfront Q1 2025 Overview and Infographic
OUTFRONT Media, a prominent player in out-of-home advertising, released its financial results for the first quarter of 2025. Despite an…
Lamar Q1 2025 Overview and Infographic
Lamar Advertising Company recently announced its first-quarter results for 2025. Key Highlights: Revenue Growth: Consolidated Revenue: Lamar reported a total revenue…
Clear Channel Outdoor Q1 2025 Overview and Infographic
Clear Channel Outdoor (CCO) has released its Q1 2025 financial results, revealing modest but steady growth across several key performance…
OOH Showcases Marketing Success Across Key Product Categories
Out-of-Home (OOH) advertising continues to prove its value, generating awareness and promoting action across several major categories: Job Recruitment: 57%…
Navigating Railroad Billboard Projects: What You Need to Know
Working on railroad property can open up some amazing billboard locations—but it comes with a few important rules. The biggest…
OOH Advertising on the Rise: Big Brands, Bigger Impact
The Out of Home Advertising Association of America (OAAA) just dropped its 2024 MegaBrands and OOH Advertising Facts & Figures reports — and the…
SignValue Named Exclusive Billboard Advisors for Walmart
We are excited to announce that Walmart has selected SignValue to unlock the out-of-home advertising potential on more than 5,000 of…
Link Media Outdoor FY 2024 Overview And Infographic
LINK Media Outdoor reports strong 2024 financial results with Key Revenue Growth and Operational Stability Key Highlights from LINK’s 2024…
OOH Advertising Hits Record Profit in 2024 Through Digital Growth
Out of home (OOH) advertising reached a record $9.1 billion in 2024, a 4.5% increase from the previous year, according to the…
JCDecaux FY 2024 Overview and Infographic
JCDecaux (JCD) is the world’s largest OOH (out-of-home) advertising company by revenue and display count. It operates over 1 million advertising…
Clear Channel Outdoor FY 2024 Overview and Infographic
Clear Channel Outdoor (CCO), a leading provider in Out-of-Home (OOH) advertising, has released its full-year financial results for 2024, showcasing…
Outfront FY 2024 Overview and Infographic
OUTFRONT Media Inc., a prominent player in the out-of-home (OOH) advertising industry, recently released its full-year financial results for 2024,…
Lamar Q4 2024 Overview and Infographic
Lamar Advertising Company, a leader in outdoor advertising, recently announced its fourth-quarter results for 2024. These results provide a glimpse…
Clear Channel Renews 10-Year Lease in Costa Mesa
SignValue successfully renegotiated a 10-year lease renewal for our client along the Costa Mesa Freeway (CA-55) that included a 56%…
2024 Year In Review
As we look back on 2024, SignValue is proud to showcase several of the transactions completed during the year. We…
Out of Home Advertising Budget Reallocation Drives ROI Gains
A recent study by the Out of Home Advertising Association of America (OAAA) found that brands can see significant returns…
Link Media Q3 2024 Overview and Infographic
Key Highlights from Link Media’s Q3 2024 Report: Link’s Q3 results show 5.6% revenue growth in their billboard operations with revenue continuing…
Clear Channel Renews 10-Year Lease in Costa Mesa
SignValue successfully renegotiated a 10-year lease renewal for our client along the Costa Mesa Freeway (CA-55) that included a 56%…
OOH Advertising Q3 2024 Overview
Key Highlights from OOH Advertising’s Q3 2024 Report: Overall industry growth in Q3 2024 saw a 4.3% year-over-year increase in out-of-home…
Clear Channel Outdoor Q3 2024 Overview and Infographic
Clear Channel’s Q3 2024 Results: SignValue’s latest analysis of Clear Channel Outdoor’s Q3 2024 results highlights consolidated revenue of $559.0…
Outfront Q3 2024 Overview and Infographic
OUTFRONT Media’s Q3 2024 Results: Progress Amid Market Adjustments in the OOH Industry OUTFRONT Media recently reported its third-quarter results…
Lamar Q3 2024 Overview and Infographics
Lamar Advertising Company, a leader in outdoor advertising, recently announced its third-quarter results for 2024. These results provide a glimpse…
SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio
SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio PHOENIX, AZ – October 2, 2024 – SignValue, the leading Out-of-Home (OOH)…
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media As the Out-of-Home (OOH)…
Clear Channel Outdoor Q2 2024 Overview and Infographics
Clear Channel Outdoor’s Q2 2024 Results: Navigating Challenges and Strengthening Key Segments in the OOH Industry Clear Channel Outdoor Holdings,…
Lamar Q2 2024 Overview and Infographics
Lamar Advertising’s Q2 2024 Results: Driving Growth Through Digital Innovation and Sustainability in the OOH Industry Lamar Advertising Company recently…
Outfront Q2 2024 Overview and Infographics
OUTFRONT Media’s Strong Q2 2024 Performance: Insights and Implications for the OOH Industry OUTFRONT Media recently reported its second-quarter results…
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B SignValue is excited to report that…
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market. SignValue is pleased to announce the successful completion of…
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel In 2023, Lamar exhibited significant growth across various financial…
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments In response to Andy Goodman’s insightful piece on handling…
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion Paris, January 25, 2024 – JCDecaux, one of…
Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks
Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks SignValue has recently marked a significant milestone by successfully concluding two…
SignValue Has Record Year in 2023
SignValue Has Record Year in 2023 As 2023 has ended, we proudly reflect on a year filled with new rewarding…
Lamar Advertising’s Growth Trajectory Unveiled!
Lamar Advertising’s Growth Trajectory Unveiled! In this week’s edition, we explore the compelling insights from Seeking Alpha’s recent analysis of…
Controversial Approval of New LA Digital Billboards
December 18th Update:City Council approved for all 80 digital billboards to be built and owned by Metro. An article from…
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution In the ever-evolving realm of out-of-home…
“How AI Could Impact the Advertising Landscape”
“How AI Could Impact the Advertising Landscape” -Mark Boidman Mark Boidman’s article, “How AI Could Impact the Advertising Landscape,” sheds…
Federal Reserve Survey: Continued Tightening of Lending Standards Reflect Economic Caution
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued…
Q3 Reports Infographics
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the…
Clear Channel Outdoor Holdings, Inc. Restructures Global Operations to Enhance Shareholders Value
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and…
Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth
Out-of-Home Advertising: Second Quarter 2023 Marks Historic GrowthIn the second quarter of 2023, the Out of Home (OOH) advertising industry…
Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa!
Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home…
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male,…
Programmatic DOOH on the Rise: Insights from VIOOH’s Latest Report
We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The…
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising.
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in…
The Effect of Easements on Sign Multiples
The Effect of Easements on Sign Multiples In a recent Billboard Insider article, a reader posed the following question: “When you are…
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor…
Q2 Reports From Lamar, Outfront, Clear Channel, JCDecaux
Q2 Reports From Lamar, Outfront, Clear Channel and JCDecaux Lamar Advertising announced its operating results for the second quarter ended…
JCDecaux Reports Strong Growth in 2023 half year benchmark
JCDecaux Reports Strong Growth at 2023 half year benchmark Paris, July 31st, 2023 – JCDecaux SE, the leading global outdoor…
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations In a recent article posted from Billboard Insider…
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent…
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of…
Clear Channel Outperforms Market During Second Quarter 2023
Clear Channel Outperforms Market During Second Quarter 2023 Clear Channel Outdoor, has emerged as a top performer in the stock…
Global Out of Home Industry Aims to Double Market Share by 2023
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of…
Programmatics: Ad Targeting and Optimization Comes to Digital Out-of-Home
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption…
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science”
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science” Outdoor advertising has always been a…
Lamar Advertising CEO, Sean Reilly, recently shared some insights about
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly,…
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition In a significant move within the out-of-home (OOH) advertising…
Clear Channel’s European Business Sale Could Help Reduce Debt
Clear Channel’s European Business Sale Could Help Reduce Debt Clear Channel Outdoor Holdings Inc. (CCO), a prominent outdoor advertising company,…
Q1 Reports From CCO, Lamar, and Outfront
Q1 Reports From CCO, Lamar, and Outfront Clear Channel Outdoor Holdings, Inc. has reported its financial results for the first…
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference Out-of-home advertising has proven to be a…
Top Billboard Company CEOs Talk the Future of OOH Advertising
Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving,…
Billboards: The Privacy-Focused Alternative to Social Media
Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny…
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has…
The Power of Experiential Marketing Through Innovative OOH Billboards
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being…
Q4 Reports From CCO, Lamar, and Outfront
Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand…
SignValue Celebrates International Women’s Day
SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out…
A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Billboard REITs: A Hedge Against Inflation
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled…
How Brands Benefit From Advertising Near Large Sporting events
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with…
Cookies Are a Thing of the Past: How DOOH Is the Solution
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming…
A look at Historical US OOH Revenue
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the…
SignValue recently acted as the exclusive advisor for Sanctuary Sign Company LTD
SignValue advises Sanctuary Sign Company, LTD on purchase from Outdoor Ads TB. SignValue recently acted as the exclusive advisor for…
SignValue Lease Negotiation completed for Buchanan Street Partners
Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston,…
Digital Versus Static Billboards Pros and Cons [Infographic]
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They…
OOH Protects Privacy Infographic
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party…
Out of Home market share figures for 2021
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that…
Issue #702
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon…
Q4 Performance for the Big Three OOH Companies
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see…
Common Landowner Misconceptions
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider…
Digital Billboards Presenting 3D Images
The OOH advertising industry has made many leaps in advancing creatives and technology. This new 3D billboard brought to us by Disney…
Effect of Inflation
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…
Texas Legislature Replaces HBA and Grandfathers Tall Billboards
Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passedSB…
Advertising Rules Moves Forward
The union representing Spokane Transit Authority employees will have an opportunity to continue its challenge to the STA’s bus advertising…
Lamar Launches Personalized Digital Billboard Campaign
BATON ROUGE, La., June 06, 2017 (GLOBE NEWSWIRE) — Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology…
Bye-bye, Billboard: Longtime Fixture by the Gervais Street Bridge is Coming Down
Columbia, SC- You know when you drive across the Gervais Street bridge into Columbia, admiring the skyline” Or walking along…
State Rep. Hanes Works on Creation of Statewide Emergency Messaging System
SPECIAL TO THE CHRONICLE Rep. Edward Hanes, in conjunction with Rep. David Lewis, Rep. Jason Saine, Rep. Ken Goodman, introduced…
iHeartExtensions: More Time Given For Notes Swaps
On Wednesday, March 15, iHeartCommunications engaged in a somewhat complex series of private offers to its bondholders. The over-arching entity for publicly…
Big Digital Billboard Downtown Sparks Opposition
‘Look Hoo’s Up Downtown.” Those words, superimposed over a photo of an owl, and other images, including a smiley face…
State Regulatory Roundup
Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday. Here’s what Insider learned. Don Avjean. Outfront eastern…
Hacked Digital Signage Displays Porn in Union Station
A large touchscreen display in Union Station in Washington D.C., recently blasted pornographic videos for all to see. The display…
oOh! Media Adds 13 Digital Billboards Across Australia
AUSTRALIA – oOh! Media will expand its roadside inventory by almost one third with the addition of 13 digital billboards…
Billboards on the Mind, and the Docket for Everett Residents
Everett, MA -Billboards are never the most popular item on any agenda, but as the City changes to more of…
Billboard Condemnation. Fair Market Value for Eminent Domain Takings
Have you ever had a sign taken by a government agency? If it happens, don’t worry, it’s not the end…
HighRoad Advertising Adds Digital
Brookings, South Dakota-based LED display manufacturer Daktronics announces that Minnesota-based HighRoad Advertising has added its first digital billboard…
Why NC Cities are Fighting New Billboard Measures
RALEIGH, NC – As part of Charlotte’s Independence Boulevard project, North Carolina’s transportation department took down a billboard at the…
Ducey Signs Electronic Billboards Bill, Multiple Other Bills Into Law
PHOENIX – Arizonans won’t have to worry the state or city will demand a background check before someone can sell…
The PPA Wants to Put Billboards in Neighborhood Lots – and Neighbors Aren’t Happy
More than 600 residents have signed a petition raised by 5th Square, an urbanist political action committee. The Philadelphia…
Auburn Town Meeting Rejects Electronic Billboards Bylaw
AUBURN – Voters at the annual town meeting Tuesday night defeated a zoning amendment that would have allowed the installation…
Top Take-Away from Billboard Regulators’ Conference
INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from…
Pocatello City Council Votes “No” to Digital Billboard
Pocatello’s City Council cast their votes Thursday on whether a digital billboard should be placed near the intersection of Jefferson…
Tennessee’s Billboard Law Needs Fixing
Tennessee’s Billboard Act has been declared unconstitutional by a recent federal court decision. Under the terms of that decision, all…
Vintage Billboards on Alabama Highways, from 1930s-60s
Alabama highways were dotted with billboards from the early days of car travel. Check out the billboards during wartime and the…
NatGeo Puts Your Selfie With an Endangered Animal in Times Square
National Geographic marked Endangered Species Day last Friday with a Times Square billboard takeover that let people take a selfie…
Digital Billboard Rules Get a Do-Over in Palmer Township
NJ -Palmer Township officials want to keep digital billboards away from homes and make sure they stay dim at night before…
Clear Channel Outdoor Americas Honored for Philanthropy by Ad Council
New York City-based outdoor advertising giant Clear Channel Outdoor Americas is the recipient of the Ad Council’s Crystal Bell award…
How to Keep Your Digital Signage From Being Shut Down by the FCC
Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two…
City Councilors Propose Billboard Committee
Members Would ‘Scrutinize’ Ads Proposed for City METHUEN, MA – At least two city councilors are backing a proposal for…
This Billboard REIT Has Plenty Of Buzz
Summary Well placed digital media is a perfect conduit for consumers to engage through social and mobile integration, and use…
Lexington City Officials Weigh Electronic Billboards
Lexington city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community. …
Legislative Fix to Texas’ Billboard Ban is Racing Against End-of-Session Deadline
State lawmakers are racing against the clock to correct Texas’ sign ordinance, struck down last year by an appeals…
Billboard Industry is Back for (A Lot) More
“Billboard Bob” is gone, but the billboard industry is back with a vengeance. Sen. Bob Rucho, a Mecklenburg Republican,…
Not so fast on that Hollywood-style Pittsburgh sign for Mt. Washington
If you keep up with the news in Pittsburgh-as you no doubt do, astute reader of NEXTpittsburgh that you are-you…
Schenectady County Settles Billboard Lawsuit
Company claimed signs were illegally taken. The realignment of Maple Avenue will go forward without the threat of continued…
Council Says No More Billboards
PEABODY, MA – No more billboards. If there ever were a plaintive cry from Peabody city councilors, that would be…
West Hollywood Says the Sunset Strip Doesn’t Have Enough Billboards
An iconic roadway deserves more billboards! City staffers in West Hollywood are concerned the Sunset Strip is losing its edge…
Eatontown Council Seeks More Information On Proposed Digital Billboard
EATONTOWN, NJ: The borough council is looking for more information before signing off on the installation of a new billboard…
Outdoor Legal: Don’t Prepay Your Lease Unless You’ve Got a Refund Clause
Many out of home leases require lease payments annually in advance. Is prepaid rent recoverable if a lease terminates early? …
New Digital Billboard on I-691 in Meriden
MERIDEN, CT – Drivers on Interstate 691 might notice a new digital billboard flashing advertisements near Exit 8. Overlooking the…
Montville Zoning Board Approves One, Rejects Second L.E.D. Billboard
MONTVILLE, NJ – The Montville Township Zoning Board of Adjustment rejected one application to install an L.E.D. billboard in Pine…
Missoula, Montana Sign Code Withstands First Amendment Challenge
Last week, the U.S. District Court for the District of Montana issued an order granting the City of Missoula’s motion…
Nonprofit Wants Hollywood-Style Pittsburgh Sign To Replace Sprint Banner
A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style…
Memphis Judge Throws Out State Billboard Act
Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled…
Big Digital Billboard at Eisenhower Interchange has to go, Pa. Court Says
A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway…
The Billboard Survives
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7%…
Borrelli Defends Billboard Bill
Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the…
Lightking Receives Patent for its Revolutionary Air Series LED Billboard
Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017. “The…
AdSemble Launches a Self-Serve Platform for Buying Digital Billboard Ads
AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display…
Clear Channel Pulls Proposal for 2-year Digital Billboards Pilot Program Amid Opposition
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after…
America’sTrust in Advertising Grows
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally…
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space…
Media Executives Predict DOOH Advertising to Grow Faster Than Mobile and Video On Demand
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next…
Proposal for Braintree Billboard Draws Opposition
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in…
Out of Home Ad Revenue Reaches Historic High in 2016
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting…
Digital Billboards to Reach 225,000 Daily Commuters Across from Port Authority Bus Terminal
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital…
These Curious Billboards in California Show the Landscapes Behind Them
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because…
Modesto Considers Digital Billboards Along Highway 99
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council…
Billboards Showcase Environmental Progress
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager…
DOOH Campaign Races to Protect Endangered Elephants
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the…
Court Settlement Won’t Invalidate Digital Billboard Ban, City Says
Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a…
Consumers Notice OOH Posters More Than Digital Media
In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster…
Pittsburg Sues Lamar Advertising to Remove Mt. Washington Sign
Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington.…
The Problem With Eco-Vinyl
Insider recently bought some billboards in Indianapolis. They used lightweight eco-vinyl. Yesterday there was a big windstorm and look what…
Protest Planned Against ‘Real Women’ Billboard in North Carolina
A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in…
Spending, Zoning Among Auburn Town Meeting Topics
AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the…
Lions, City to Partner on Digital Billboard
Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community…
Getting the Most Out of a Digital Billboard Ad
90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10…
Court Upholds $7.2 Million in Taxes on Clear Channel Billboards
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday…
Reno City Council Extends Moratorium on Digital Billboards
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the…
Building Impressions: EMCs Change the Signage Landscape
The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25…
LED versus Static: Why Digital Billboards
Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to…
This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads
Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed…
City Council Approves Relocation of 3 Billboards, Sets New Precedent
TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s…
Panel Backs Lower-Light Billboards in Northwest Arizona
PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive…
Digital Billboard Ads Target Wealthy Drivers Based on Vehicle Registration
London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the…
Watchfire RSS Feed Updates Billboards and Signs with Super Bowl Scores
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the…
FBI, Billboards Celebrate 10 Years of Partnership
For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up…
When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most…
Smartphone Usage Patterns Inform OOH Opportunities
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead…
Ending Two Years of Debate, Pasco Okays Digital Billboard Swap
DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along…
Where Will the Outdoor Business be in 10 Years?
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference…
Kevin Conlin on Solar Powered Billboards
At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be…
Mount Olive May Be Unable to Block Digital Billboards
MOUNT OLIVE TWP, New Jersey. – They flash different messages every eight seconds and police and other officials are convinced…
3 Questions of Digital Signage in 2017
The digital signage industry continues to grow. There is a new story daily regarding hardware and software that delivers more…
This Smart Billboard Coughs if You Smoke Near It
When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them. The innovative advertisement…
RLUIPA Defense: Missouri Church Wins Digital Sign Appeal
The Missouri Court of Appeals has ruled that the Kansas City, Missouri, Board of Adjustment abused its discretion in failing…
City, Billboard Company Reach Court Agreement Over Digital Signs
Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the…
Miami Arena LED Displays Withstand Hurricanes
Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars…
There are Carrie Fisher Billboards Popping Up All Over the Country, and They Are Beautiful
How do you even begin to honor an icon who has sadly passed away, but meant so much to you in…
Michigan Governor Vetoes School Billboards
The Detroit Free Press, Mliveand The Detroit News reported that Michigan Governor Rick Snyder vetoed legislation to permit billboards to…
Residents Debate Digital Billboard
LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments…
Digital Signage Captures Death Star Plans with Rogue One Campaign
Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A…
OOH Industry Poised for Prosperity and Growth in 2017
Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again.…
Billboard Owner Sues County Over Road Realignment
New York- A national outdoor advertising company is suing the county over its loss of a billboard as part…
Art + Public Outdoor Project = ArtPop!
ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations…
Piccadilly Square to be Transformed with Massive LED Screen
Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to…
This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is…
College Football Bowl Season Features 24 Games Hosted By Daktronics-Equipped Venues
18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its…
What the Feds Say About Digital Billboards Safety Research
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency…
Digital Signage Future Trends Report Sets the Stage for 2017
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel…
A Big Billboard Outside Fenway Park to Help You Keep Track of Your Train
How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard…
Exposed! The Latest Plan to Unleash Digital Billboards in LA
BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with…
Lafayette’s Vintage Coca-Cola Mural Reunited with Old Town
Vintage advertisement now resides along 101 N. Public Road Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much…
Augmented Reality Billboard at Canberra Airport Invites Visitors to Pat Cheetah, Spot Whales
Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are…
City’s Denial of Billboard Permits Does Not Violate First Amendment: Federal Court
Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with…
It Didn’t Take Long for Coach Orgeron Billboards to Start Showing Up
Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10…
AdQuick Offers Online Solution for Buying Outdoor Ads
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.…
Kinetic Wins 2016 Out-of-Home Media Plan
Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016…
Congressman Wins with Digital Billboards and Online Ads
RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.…
What are Those ‘The End is Coming’ Billboards All About?
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone,…
Roseville Company gets Contract for Kings’ Electronic Billboards
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.…
Looking Back: A Decade of Digital Billboards
A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV…
Mississippi State puts up Billboards in Washington, D.C., for Former Bulldogs DE Preston Smith
Preston Smith is big in Washington, D.C. How big? Billboard big. … Mississippi State puts up Billboards in Washington, D.C.,…
St. Matthews to Consider Billboard Moratorium
Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become…
Adams Outdoor Partners with AdMobilize
Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies…
Matt O’Connor on the AdQuick Automated Outdoor Buying Platform
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made…
Weatherproofing your Digital Signage
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm…
Going (Really) Big in Times Square
This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such…
CO2 Emissions Trigger DOOH Campaign Creative
DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for…
Outdoor Campaign Supports Vulnerable Children Worldwide
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home…
This Billboard Has Been Spying on People in Toronto And Livestreaming their Movements
Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s…
Students Design Billboards to Encourage People to Vote
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a…
Emanuel Proposes Extending Billboard Deal
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement…
Recycling and Vinyl Meet for a Fashion Frenzy
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level…
US Presidential Billboards Generating Global Buzz
In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party…
T-Rex Digital Sign Litigation Update – October 2016
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company…
Trick or Sign Regulation News Treat? Rocky Mountain Sign Law
Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in…
Lethal Weapon’s 3D Billboard Crashes onto the Scene
Posterscope USA did its part to draw attention to the September 21st premier of FOX’s new Lethal Weapon TV show…
Does OOH Need Trade Associations?
Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium,…
Digital Billboards Rise in Placentia
Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved…
Five Digital Poster Campaign ROI Essentials
Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide…
Using Your Billboard To Track Real Time Baseball Scores
DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free…
Location – The Missing Link
In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula…
See Why Tomb Raider Hung a Jeep on the Side of a Building
New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing-but only around that…
Solar Power and Billboards Billboard Insider
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun…
California Gives LA Control Over Freeway-Facing Billboards: What’s Next? 89.3 KPCC
A state ban on billboards near freeways was recently lifted for a busy section of the 110 Freeway downtown, placing…
More Local Control of Digital Billboards Needed, Lawmakers Told Pilly.com
Alarmed by the proliferation of digital billboards in Pennsylvania, residents, environmentalists, and local officials had the same message for state…
Is Outdoor Digital Signage Eco-Friendly?
Is your business eco-conscious? Are you unsure if outdoor digital signage is eco-friendly? Perhaps this will solve your dilemma. You’re…
New Jersey Supreme Court: Digital Billboard Ban Unconstitutional
In a surprising decision, the New Jersey Supreme Court found earlier this month that a township ordinance prohibiting digital billboards…
The Texas Highway Beautification Court Decision and Its Aftermath
On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the…
Look Up: In the Digital Age, Billboards Are Far From Dead
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed…
D.C. Sues Company, Alleging Large LED Signs Pose a Danger
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For NY Landowners – How Much Should You Get For Your Billboard Lease?
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For MA Landowners – How Much Should You Get for Your Billboard Lease?
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For CA Landowners – How Much Should You Get For Your Billboard Lease?
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Court Requires Compensation for Sign Lost to Storm Damage
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Transaction Multiples Updated
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Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising.
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Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential
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Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019
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SignValue Celebrates International Women’s Day
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SignValue recently acted as the exclusive advisor for Sanctuary Sign Company LTD
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OOH Protects Privacy Infographic
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First Time Buyer Resources
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Avoid Untrustworthy Brokers
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Cooler Screens Brings DOOH to Grocery Stores
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Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values
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SignValue Welcomes a New Team Member!
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Base Rates and Revenue Shares: Which is better?
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Single-sided 12×40 bulletin display located along the I-85 just south of LaGrange, Georgia. You can learn more about the listing…
Featured Listing: NM Billboard for Sale
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A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Apple Celebrates Summer With Joyful Worldwide ‘Shot on iPhone’ Out-of-Home Campaign
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Clear Channel Airports Extends Digital Signage Partnership with Des Moines International Airport
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Conlin Does the Math on Solar Billboard Lighting
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Court of Appeals Rules for Madison in Billboard Case
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40th Anniversary of a Billboard-Free Maine
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The 3 public US out of home companies are more risky that than that US stock market based on their…
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City OKs Digital Billboard for Highway 95
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Gabe Oliverio on Asset Swaps
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Lamar Advertising Company Announces Acquisition of Airport Advertising Contracts
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Indiana Town’s Sign Ordinance Withstands Motion for Preliminary Injunction
Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would…
Digital Billboards Boost Commercial Property Values
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OUTFRONT Media Completes Billboard Asset Swap
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Weston’s New Billboard Restrictions Prompt Outdoor Advertiser Lamar to Sue
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Will Digital Billboards be Blinking In Our Future?
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McDonald’s Billboard and Our Marijuana Reality
Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically…
‘Don’t Trade Porzingis’ Billboard Delivers Loud, Clear Message to Knicks
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Eco-Group Billboard Blitz to Greet Interior Chief
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Sign Ordinance Taking Shape
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Fleming’s Feed Proposes Digital Billboard for Route 1 in Stonington
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Spider-Man: Homecoming Just Stepped Up Its Billboard Game
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Billboard Battle Brings More Legal Problems for Salisbury
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Lamar Spreads Wings, Acquires Another Airport Ad Agency
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O’Donnell on YESCO, Out of Home and Blip
Pat O’Donnell, President of YESCO Outdoor Media was recently inducted into the OAAA Hall of Fame in honor of an out of…
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Beer. Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a…
Bombs, Bullets and Government Seizure
Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman…
Triad City Refuses to Allow Billboard Expansion
NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most…
OUTFRONT Media Acquires Canadian Digital Billboard Portfolio
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Liverpool Cyber-Attack Sparks Debate
Industrial computing specialist Distec is calling for businesses to reassess the security of their hardware and software following the latest…
‘Friendly Neighborhood Hackers’ SpoofDigital Billboard at Local Mall
A British shopping center in the vicinity of Liverpool was purportedly defaced with a cheeky message by a group of…
Texas Legislature Replaces HBA and Grandfathers Tall Billboards
Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passedSB…
Advertising Rules Moves Forward
The union representing Spokane Transit Authority employees will have an opportunity to continue its challenge to the STA’s bus advertising…
Lamar Launches Personalized Digital Billboard Campaign
BATON ROUGE, La., June 06, 2017 (GLOBE NEWSWIRE) — Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology…
Bye-bye, Billboard: Longtime Fixture by the Gervais Street Bridge is Coming Down
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State Rep. Hanes Works on Creation of Statewide Emergency Messaging System
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iHeartExtensions: More Time Given For Notes Swaps
On Wednesday, March 15, iHeartCommunications engaged in a somewhat complex series of private offers to its bondholders. The over-arching entity for publicly…
Big Digital Billboard Downtown Sparks Opposition
‘Look Hoo’s Up Downtown.” Those words, superimposed over a photo of an owl, and other images, including a smiley face…
State Regulatory Roundup
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Hacked Digital Signage Displays Porn in Union Station
A large touchscreen display in Union Station in Washington D.C., recently blasted pornographic videos for all to see. The display…
oOh! Media Adds 13 Digital Billboards Across Australia
AUSTRALIA – oOh! Media will expand its roadside inventory by almost one third with the addition of 13 digital billboards…
Billboards on the Mind, and the Docket for Everett Residents
Everett, MA -Billboards are never the most popular item on any agenda, but as the City changes to more of…
Billboard Condemnation. Fair Market Value for Eminent Domain Takings
Have you ever had a sign taken by a government agency? If it happens, don’t worry, it’s not the end…
HighRoad Advertising Adds Digital
Brookings, South Dakota-based LED display manufacturer Daktronics announces that Minnesota-based HighRoad Advertising has added its first digital billboard…
Why NC Cities are Fighting New Billboard Measures
RALEIGH, NC – As part of Charlotte’s Independence Boulevard project, North Carolina’s transportation department took down a billboard at the…
Ducey Signs Electronic Billboards Bill, Multiple Other Bills Into Law
PHOENIX – Arizonans won’t have to worry the state or city will demand a background check before someone can sell…
The PPA Wants to Put Billboards in Neighborhood Lots – and Neighbors Aren’t Happy
More than 600 residents have signed a petition raised by 5th Square, an urbanist political action committee. The Philadelphia…
Auburn Town Meeting Rejects Electronic Billboards Bylaw
AUBURN – Voters at the annual town meeting Tuesday night defeated a zoning amendment that would have allowed the installation…
Top Take-Away from Billboard Regulators’ Conference
INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from…
Pocatello City Council Votes “No” to Digital Billboard
Pocatello’s City Council cast their votes Thursday on whether a digital billboard should be placed near the intersection of Jefferson…
Tennessee’s Billboard Law Needs Fixing
Tennessee’s Billboard Act has been declared unconstitutional by a recent federal court decision. Under the terms of that decision, all…
Vintage Billboards on Alabama Highways, from 1930s-60s
Alabama highways were dotted with billboards from the early days of car travel. Check out the billboards during wartime and the…
NatGeo Puts Your Selfie With an Endangered Animal in Times Square
National Geographic marked Endangered Species Day last Friday with a Times Square billboard takeover that let people take a selfie…
Digital Billboard Rules Get a Do-Over in Palmer Township
NJ -Palmer Township officials want to keep digital billboards away from homes and make sure they stay dim at night before…
Clear Channel Outdoor Americas Honored for Philanthropy by Ad Council
New York City-based outdoor advertising giant Clear Channel Outdoor Americas is the recipient of the Ad Council’s Crystal Bell award…
How to Keep Your Digital Signage From Being Shut Down by the FCC
Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two…
City Councilors Propose Billboard Committee
Members Would ‘Scrutinize’ Ads Proposed for City METHUEN, MA – At least two city councilors are backing a proposal for…
This Billboard REIT Has Plenty Of Buzz
Summary Well placed digital media is a perfect conduit for consumers to engage through social and mobile integration, and use…
Lexington City Officials Weigh Electronic Billboards
Lexington city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community. …
Legislative Fix to Texas’ Billboard Ban is Racing Against End-of-Session Deadline
State lawmakers are racing against the clock to correct Texas’ sign ordinance, struck down last year by an appeals…
Billboard Industry is Back for (A Lot) More
“Billboard Bob” is gone, but the billboard industry is back with a vengeance. Sen. Bob Rucho, a Mecklenburg Republican,…
Not so fast on that Hollywood-style Pittsburgh sign for Mt. Washington
If you keep up with the news in Pittsburgh-as you no doubt do, astute reader of NEXTpittsburgh that you are-you…
Schenectady County Settles Billboard Lawsuit
Company claimed signs were illegally taken. The realignment of Maple Avenue will go forward without the threat of continued…
Council Says No More Billboards
PEABODY, MA – No more billboards. If there ever were a plaintive cry from Peabody city councilors, that would be…
West Hollywood Says the Sunset Strip Doesn’t Have Enough Billboards
An iconic roadway deserves more billboards! City staffers in West Hollywood are concerned the Sunset Strip is losing its edge…
Eatontown Council Seeks More Information On Proposed Digital Billboard
EATONTOWN, NJ: The borough council is looking for more information before signing off on the installation of a new billboard…
Outdoor Legal: Don’t Prepay Your Lease Unless You’ve Got a Refund Clause
Many out of home leases require lease payments annually in advance. Is prepaid rent recoverable if a lease terminates early? …
New Digital Billboard on I-691 in Meriden
MERIDEN, CT – Drivers on Interstate 691 might notice a new digital billboard flashing advertisements near Exit 8. Overlooking the…
Montville Zoning Board Approves One, Rejects Second L.E.D. Billboard
MONTVILLE, NJ – The Montville Township Zoning Board of Adjustment rejected one application to install an L.E.D. billboard in Pine…
Missoula, Montana Sign Code Withstands First Amendment Challenge
Last week, the U.S. District Court for the District of Montana issued an order granting the City of Missoula’s motion…
Nonprofit Wants Hollywood-Style Pittsburgh Sign To Replace Sprint Banner
A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style…
Memphis Judge Throws Out State Billboard Act
Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled…
Big Digital Billboard at Eisenhower Interchange has to go, Pa. Court Says
A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway…
The Billboard Survives
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7%…
Borrelli Defends Billboard Bill
Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the…
Lightking Receives Patent for its Revolutionary Air Series LED Billboard
Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017. “The…
AdSemble Launches a Self-Serve Platform for Buying Digital Billboard Ads
AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display…
Clear Channel Pulls Proposal for 2-year Digital Billboards Pilot Program Amid Opposition
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after…
America’sTrust in Advertising Grows
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally…
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space…
Media Executives Predict DOOH Advertising to Grow Faster Than Mobile and Video On Demand
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next…
Proposal for Braintree Billboard Draws Opposition
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in…
Out of Home Ad Revenue Reaches Historic High in 2016
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting…
Digital Billboards to Reach 225,000 Daily Commuters Across from Port Authority Bus Terminal
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital…
These Curious Billboards in California Show the Landscapes Behind Them
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because…
Modesto Considers Digital Billboards Along Highway 99
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council…
Billboards Showcase Environmental Progress
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager…
DOOH Campaign Races to Protect Endangered Elephants
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the…
Court Settlement Won’t Invalidate Digital Billboard Ban, City Says
Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a…
Consumers Notice OOH Posters More Than Digital Media
In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster…
Pittsburg Sues Lamar Advertising to Remove Mt. Washington Sign
Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington.…
The Problem With Eco-Vinyl
Insider recently bought some billboards in Indianapolis. They used lightweight eco-vinyl. Yesterday there was a big windstorm and look what…
Protest Planned Against ‘Real Women’ Billboard in North Carolina
A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in…
Spending, Zoning Among Auburn Town Meeting Topics
AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the…
Lions, City to Partner on Digital Billboard
Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community…
Getting the Most Out of a Digital Billboard Ad
90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10…
Court Upholds $7.2 Million in Taxes on Clear Channel Billboards
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday…
Reno City Council Extends Moratorium on Digital Billboards
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the…
Building Impressions: EMCs Change the Signage Landscape
The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25…
LED versus Static: Why Digital Billboards
Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to…
This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads
Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed…
City Council Approves Relocation of 3 Billboards, Sets New Precedent
TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s…
Panel Backs Lower-Light Billboards in Northwest Arizona
PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive…
Digital Billboard Ads Target Wealthy Drivers Based on Vehicle Registration
London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the…
Watchfire RSS Feed Updates Billboards and Signs with Super Bowl Scores
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the…
FBI, Billboards Celebrate 10 Years of Partnership
For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up…
When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most…
Smartphone Usage Patterns Inform OOH Opportunities
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead…
Ending Two Years of Debate, Pasco Okays Digital Billboard Swap
DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along…
Where Will the Outdoor Business be in 10 Years?
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference…
Kevin Conlin on Solar Powered Billboards
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Mount Olive May Be Unable to Block Digital Billboards
MOUNT OLIVE TWP, New Jersey. – They flash different messages every eight seconds and police and other officials are convinced…
3 Questions of Digital Signage in 2017
The digital signage industry continues to grow. There is a new story daily regarding hardware and software that delivers more…
This Smart Billboard Coughs if You Smoke Near It
When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them. The innovative advertisement…
RLUIPA Defense: Missouri Church Wins Digital Sign Appeal
The Missouri Court of Appeals has ruled that the Kansas City, Missouri, Board of Adjustment abused its discretion in failing…
City, Billboard Company Reach Court Agreement Over Digital Signs
Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the…
Miami Arena LED Displays Withstand Hurricanes
Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars…
There are Carrie Fisher Billboards Popping Up All Over the Country, and They Are Beautiful
How do you even begin to honor an icon who has sadly passed away, but meant so much to you in…
Michigan Governor Vetoes School Billboards
The Detroit Free Press, Mliveand The Detroit News reported that Michigan Governor Rick Snyder vetoed legislation to permit billboards to…
Residents Debate Digital Billboard
LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments…
Digital Signage Captures Death Star Plans with Rogue One Campaign
Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A…
OOH Industry Poised for Prosperity and Growth in 2017
Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again.…
Billboard Owner Sues County Over Road Realignment
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Art + Public Outdoor Project = ArtPop!
ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations…
Piccadilly Square to be Transformed with Massive LED Screen
Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to…
This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is…
College Football Bowl Season Features 24 Games Hosted By Daktronics-Equipped Venues
18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its…
What the Feds Say About Digital Billboards Safety Research
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency…
Digital Signage Future Trends Report Sets the Stage for 2017
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel…
A Big Billboard Outside Fenway Park to Help You Keep Track of Your Train
How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard…
Exposed! The Latest Plan to Unleash Digital Billboards in LA
BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with…
Lafayette’s Vintage Coca-Cola Mural Reunited with Old Town
Vintage advertisement now resides along 101 N. Public Road Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much…
Augmented Reality Billboard at Canberra Airport Invites Visitors to Pat Cheetah, Spot Whales
Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are…
City’s Denial of Billboard Permits Does Not Violate First Amendment: Federal Court
Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with…
It Didn’t Take Long for Coach Orgeron Billboards to Start Showing Up
Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10…
AdQuick Offers Online Solution for Buying Outdoor Ads
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.…
Kinetic Wins 2016 Out-of-Home Media Plan
Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016…
Congressman Wins with Digital Billboards and Online Ads
RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.…
What are Those ‘The End is Coming’ Billboards All About?
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone,…
Roseville Company gets Contract for Kings’ Electronic Billboards
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.…
Looking Back: A Decade of Digital Billboards
A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV…
Mississippi State puts up Billboards in Washington, D.C., for Former Bulldogs DE Preston Smith
Preston Smith is big in Washington, D.C. How big? Billboard big. … Mississippi State puts up Billboards in Washington, D.C.,…
St. Matthews to Consider Billboard Moratorium
Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become…
Adams Outdoor Partners with AdMobilize
Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies…
Matt O’Connor on the AdQuick Automated Outdoor Buying Platform
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made…
Weatherproofing your Digital Signage
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm…
Going (Really) Big in Times Square
This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such…
CO2 Emissions Trigger DOOH Campaign Creative
DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for…
Outdoor Campaign Supports Vulnerable Children Worldwide
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home…
This Billboard Has Been Spying on People in Toronto And Livestreaming their Movements
Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s…
Students Design Billboards to Encourage People to Vote
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a…
Emanuel Proposes Extending Billboard Deal
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement…
Recycling and Vinyl Meet for a Fashion Frenzy
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level…
US Presidential Billboards Generating Global Buzz
In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party…
T-Rex Digital Sign Litigation Update – October 2016
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company…
Trick or Sign Regulation News Treat? Rocky Mountain Sign Law
Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in…
Lethal Weapon’s 3D Billboard Crashes onto the Scene
Posterscope USA did its part to draw attention to the September 21st premier of FOX’s new Lethal Weapon TV show…
Does OOH Need Trade Associations?
Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium,…
Digital Billboards Rise in Placentia
Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved…
Five Digital Poster Campaign ROI Essentials
Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide…
Using Your Billboard To Track Real Time Baseball Scores
DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free…
Location – The Missing Link
In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula…
See Why Tomb Raider Hung a Jeep on the Side of a Building
New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing-but only around that…
Solar Power and Billboards Billboard Insider
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun…
California Gives LA Control Over Freeway-Facing Billboards: What’s Next? 89.3 KPCC
A state ban on billboards near freeways was recently lifted for a busy section of the 110 Freeway downtown, placing…
More Local Control of Digital Billboards Needed, Lawmakers Told Pilly.com
Alarmed by the proliferation of digital billboards in Pennsylvania, residents, environmentalists, and local officials had the same message for state…
Is Outdoor Digital Signage Eco-Friendly?
Is your business eco-conscious? Are you unsure if outdoor digital signage is eco-friendly? Perhaps this will solve your dilemma. You’re…
New Jersey Supreme Court: Digital Billboard Ban Unconstitutional
In a surprising decision, the New Jersey Supreme Court found earlier this month that a township ordinance prohibiting digital billboards…
The Texas Highway Beautification Court Decision and Its Aftermath
On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the…
Look Up: In the Digital Age, Billboards Are Far From Dead
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed…
D.C. Sues Company, Alleging Large LED Signs Pose a Danger
The District is suing a company that builds large LED signs in the city, saying the signs were constructed illegally…
Westfield Launches Digital Media Network at World Trade Center
Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center NEW YORK, NY – Westfield Brand…
The 21st Century LED Billboard
The 21st Century LED Billboard By Paul Wright July 2005 Approximately ten years ago digital printing revolutionized traditional billboard displays…
Adams Outdoor v. City of Madison
Adams Outdoor Advertising vs. City of Madison Wisconsin Circuit Court Branch 20 – December 31, 2004 Case No. 03CV777 –…
Lamar Reports Strong Quarterly Performance
Lamar Advertising Company (NASDAQ: LAMR) reported strong sales and earnings for the second quarter ending June 30, 2004. In a…
Earnings Rebound for Obie Media
Revenue and earnings at Obie Media Corporation (Nasdaq: OBIE) were strong in the second fiscal quarter ending May 31, 2004.…
Billboard Sale Prices Decline Again in 2003
According to our database of transactions in billboards, prices declined for the second straight year in 2003. The average multiple…
Appraising Billboard Companies
By Jeffrey P. Wright, ASA, CFA Abstract Billboard companies are usually worth surprisingly high prices in the market. Buyers and…
2024 Year In Review
As we look back on 2024, SignValue is proud to showcase several of the transactions completed during the year. We…
OOH Advertising Q3 2024 Overview
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Clear Channel Outdoor Q3 2024 Overview and Infographic
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Outfront Q3 2024 Overview and Infographic
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Lamar Q3 2024 Overview and Infographics
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SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio
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Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media
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Clear Channel Outdoor Q2 2024 Overview and Infographics
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Outfront Q2 2024 Overview and Infographics
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DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B
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SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market
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Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel
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The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments
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JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion
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Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks
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SignValue Has Record Year in 2023
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Lamar Advertising’s Growth Trajectory Unveiled!
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Controversial Approval of New LA Digital Billboards
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The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution
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“How AI Could Impact the Advertising Landscape”
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Federal Reserve Survey: Continued Tightening of Lending Standards Reflect Economic Caution
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued…
Q3 Reports Infographics
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the…
Clear Channel Outdoor Holdings, Inc. Restructures Global Operations to Enhance Shareholders Value
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and…
Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth
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Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa!
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Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising.
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The Effect of Easements on Sign Multiples
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Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor
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JCDecaux Reports Strong Growth in 2023 half year benchmark
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Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent…
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of…
Clear Channel Outperforms Market During Second Quarter 2023
Clear Channel Outperforms Market During Second Quarter 2023 Clear Channel Outdoor, has emerged as a top performer in the stock…
Global Out of Home Industry Aims to Double Market Share by 2023
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of…
Programmatics: Ad Targeting and Optimization Comes to Digital Out-of-Home
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption…
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science”
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science” Outdoor advertising has always been a…
Lamar Advertising CEO, Sean Reilly, recently shared some insights about
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly,…
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition In a significant move within the out-of-home (OOH) advertising…
Clear Channel’s European Business Sale Could Help Reduce Debt
Clear Channel’s European Business Sale Could Help Reduce Debt Clear Channel Outdoor Holdings Inc. (CCO), a prominent outdoor advertising company,…
Q1 Reports From CCO, Lamar, and Outfront
Q1 Reports From CCO, Lamar, and Outfront Clear Channel Outdoor Holdings, Inc. has reported its financial results for the first…
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference Out-of-home advertising has proven to be a…
Top Billboard Company CEOs Talk the Future of OOH Advertising
Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving,…
Billboards: The Privacy-Focused Alternative to Social Media
Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny…
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has…
The Power of Experiential Marketing Through Innovative OOH Billboards
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being…
Q4 Reports From CCO, Lamar, and Outfront
Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand…
SignValue Celebrates International Women’s Day
SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out…
A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Billboard REITs: A Hedge Against Inflation
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled…
How Brands Benefit From Advertising Near Large Sporting events
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with…
Cookies Are a Thing of the Past: How DOOH Is the Solution
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming…
A look at Historical US OOH Revenue
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the…
SignValue recently acted as the exclusive advisor for Sanctuary Sign Company LTD
SignValue advises Sanctuary Sign Company, LTD on purchase from Outdoor Ads TB. SignValue recently acted as the exclusive advisor for…
SignValue Lease Negotiation completed for Buchanan Street Partners
Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston,…
Digital Versus Static Billboards Pros and Cons [Infographic]
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They…
OOH Protects Privacy Infographic
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party…
Out of Home market share figures for 2021
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that…
Issue #702
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon…
Q4 Performance for the Big Three OOH Companies
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see…
Common Landowner Misconceptions
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider…
Effect of Inflation
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…
We Want to Hear Your Thoughts!
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to…
How are Easements Valued?
Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a…
DEAL CLOSED – Mifflintown, PA
Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue…
First Time Buyer Resources
We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue…
Billboards in the Metaverse
We have been seeing steady increases in the relevance of OOH media in the real world, and now as part…
Avoid Untrustworthy Brokers
SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will…
Cooler Screens Brings DOOH to Grocery Stores
The consumer shopping experience is ever-changing, with new technologies being developed that completely transform the way purchases are made. One…
DOOH & QR Codes
DOOH is a big topic of discussion for this year, as technology continues to grow exponentially. Alfi has conducted new research that…
The Future for DOOH is Bright
The future for DOOH advertising is bright. Check out this article to learn more about the advancing technology for DOOH. Cameras on…
Super Bowl Ads vs. OOH Campaign
With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be…
SignValue’s Billboard Brokerage Process
SignValue fairly represents outdoor advertising clients with a goal of ensuring that both parties are completely satisfied with every transaction.…
DEAL CLOSED – Louisiana
SignAd has acquired select assets from Sain Law Firm in Louisiana. SignValue acted as exclusive advisor for seller in this transaction. If you…
SignValue 2021 Projects Overview
The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our…
SignValue’s Top Articles of 2021
Welcome to 2022! To start off the year, we took a moment to recap our top 5 articles of 2021.…
Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values
As we wrap up the year, we wanted to share our recent Podcast feature. We are very thankful for the…
** FEATURED LISTING ** Lake Charles, Louisiana
Check out this digital sign for sale in Lake Charles, Louisiana. The sign includes one digital display manufactured by Formetco…
SignValue Welcomes a New Team Member!
SignValue is proud to welcome a new full-time broker to our team. Doug Lister Doug brings over 14 years of…
2021 Average Site Lease Expense
To wrap up the year, we’ve taken a look at site lease expenses for each of the three public companies…
Base Rates and Revenue Shares: Which is better?
Your lease is up for renewal and your tenant contacts you about a rate increase. Is the offer fair or…
The Largest Infrastructure Package in History- $1.2 Trillion!
Last week, the Biden Administration passed a $1.2 trillion bill that includes one of the largest infrastructure packages in U.S.…
Featured Listings: NJ and LA Billboards for Sale
The above sign is located in West New York, New Jersey. It is a 20×10 one-sided digital. This billboard has…
Billboard Lease Termination Notification Requirements
We suggest that all Landowners take a moment to review the termination notification requirements included in their billboard lease. Oftentimes,…
Featured Listing: GA Billboard For Sale
Single-sided 12×40 bulletin display located along the I-85 just south of LaGrange, Georgia. You can learn more about the listing…
Featured Listing: NM Billboard for Sale
This week we would like to feature one of the listings on our billboards for sale page. We have a…
SignValue Celebrates 20 Years!
The SignValue team would like to congratulate our founders, Paul Wright and Jeff Wright on the 20 year anniversary of…
A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Apple Celebrates Summer With Joyful Worldwide ‘Shot on iPhone’ Out-of-Home Campaign
This season, there is ‘Sunshine Everywhere’ For the third year of its “Shot on iPhone” campaign, Apple is embracing the…
Clear Channel Airports Extends Digital Signage Partnership with Des Moines International Airport
Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer…
Digital or Paper Billboards? A Comparative Guide
Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age.…
Conlin Does the Math on Solar Billboard Lighting
When does solar lighting make sense? – let’s do the math. In previous articles, I’ve discussed some of the technical…
Court of Appeals Rules for Madison in Billboard Case
A state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming…
40th Anniversary of a Billboard-Free Maine
(NEWS CENTER) – Forty years ago Thursday, Maine Gov. James B. Longley signed into law an act that eventually removed…
US Out of Home Companies More Risky Than Stock Market
The 3 public US out of home companies are more risky that than that US stock market based on their…
5 Tactics to Keep in Mind with Digital Signage
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are…
City OKs Digital Billboard for Highway 95
BULLHEAD CITY – Out with the old, in with the new. The Bullhead City Council on Tuesday approved an agreement…
Gabe Oliverio on Asset Swaps
Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced…
Lamar Advertising Company Announces Acquisition of Airport Advertising Contracts
Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies…
Indiana Town’s Sign Ordinance Withstands Motion for Preliminary Injunction
Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would…
Digital Billboards Boost Commercial Property Values
New Zealand -Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement…
Floor Graphics: Looking Down is Looking Up
When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime…
OUTFRONT Media Completes Billboard Asset Swap
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor…
Weston’s New Billboard Restrictions Prompt Outdoor Advertiser Lamar to Sue
Clarksburg, WV -Lamar Advertising is taking the city of Weston to court over its billboard restrictions. Lamar said it got…
Will Digital Billboards be Blinking In Our Future?
Los Angeles, CA-Elected officials on a city committee have generated controversy by loosening a proposed Citywide Sign Ordinance to permit…
McDonald’s Billboard and Our Marijuana Reality
Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically…
‘Don’t Trade Porzingis’ Billboard Delivers Loud, Clear Message to Knicks
In the hours leading up to the 2017 NBA draft, the main question on the mind of New York Knicks…
Eco-Group Billboard Blitz to Greet Interior Chief
HELENA, Mont. – Environmental groups plan to crash the homecoming in Montana next week of President Trump’s Interior Department…
NC Legislation Through An Operator’s Eyes – And Then A Surprise Defeat
Insider had a chance to talk with Grey Vick, owner of Grey Outdoor, based in Wilmington North Carolina about the current North…
Sign Ordinance Taking Shape
After months of review, county staff are beginning to see the updated sign ordinance take shape. Both the City of…
Fleming’s Feed Proposes Digital Billboard for Route 1 in Stonington
Stonington, CT – The owners of Fleming’s Feed on Route 1 are seeking a zoning variance from the town so they…
Spider-Man: Homecoming Just Stepped Up Its Billboard Game
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take…
Billboard Battle Brings More Legal Problems for Salisbury
SALISBURY, MA – A national advertising company filed a lawsuit Wednesday against three town officials, claiming civil rights violations dating…
Lamar Spreads Wings, Acquires Another Airport Ad Agency
Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey…
O’Donnell on YESCO, Out of Home and Blip
Pat O’Donnell, President of YESCO Outdoor Media was recently inducted into the OAAA Hall of Fame in honor of an out of…
What’s Brewing Under the Rooftop Billboard?
Beer. Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a…
Bombs, Bullets and Government Seizure
Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman…
Triad City Refuses to Allow Billboard Expansion
NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most…
OUTFRONT Media Acquires Canadian Digital Billboard Portfolio
NEW YORK , June 14, 2017 /PRNewswire/ OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of…
Liverpool Cyber-Attack Sparks Debate
Industrial computing specialist Distec is calling for businesses to reassess the security of their hardware and software following the latest…
‘Friendly Neighborhood Hackers’ SpoofDigital Billboard at Local Mall
A British shopping center in the vicinity of Liverpool was purportedly defaced with a cheeky message by a group of…
Nonprofit Wants Hollywood-Style Pittsburgh Sign To Replace Sprint Banner
A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style…
Memphis Judge Throws Out State Billboard Act
Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled…
Big Digital Billboard at Eisenhower Interchange has to go, Pa. Court Says
A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway…
The Billboard Survives
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7%…
Borrelli Defends Billboard Bill
Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the…
Lightking Receives Patent for its Revolutionary Air Series LED Billboard
Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017. “The…
AdSemble Launches a Self-Serve Platform for Buying Digital Billboard Ads
AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display…
Clear Channel Pulls Proposal for 2-year Digital Billboards Pilot Program Amid Opposition
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after…
America’sTrust in Advertising Grows
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally…
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space…
Media Executives Predict DOOH Advertising to Grow Faster Than Mobile and Video On Demand
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next…
Proposal for Braintree Billboard Draws Opposition
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in…
Out of Home Ad Revenue Reaches Historic High in 2016
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting…
Digital Billboards to Reach 225,000 Daily Commuters Across from Port Authority Bus Terminal
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital…
These Curious Billboards in California Show the Landscapes Behind Them
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because…
Modesto Considers Digital Billboards Along Highway 99
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council…
Billboards Showcase Environmental Progress
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager…
DOOH Campaign Races to Protect Endangered Elephants
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the…
Court Settlement Won’t Invalidate Digital Billboard Ban, City Says
Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a…
Consumers Notice OOH Posters More Than Digital Media
In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster…
Pittsburg Sues Lamar Advertising to Remove Mt. Washington Sign
Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington.…
The Problem With Eco-Vinyl
Insider recently bought some billboards in Indianapolis. They used lightweight eco-vinyl. Yesterday there was a big windstorm and look what…
Protest Planned Against ‘Real Women’ Billboard in North Carolina
A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in…
Spending, Zoning Among Auburn Town Meeting Topics
AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the…
Lions, City to Partner on Digital Billboard
Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community…
Getting the Most Out of a Digital Billboard Ad
90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10…
Court Upholds $7.2 Million in Taxes on Clear Channel Billboards
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday…
Reno City Council Extends Moratorium on Digital Billboards
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the…
Building Impressions: EMCs Change the Signage Landscape
The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25…
LED versus Static: Why Digital Billboards
Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to…
This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads
Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed…
City Council Approves Relocation of 3 Billboards, Sets New Precedent
TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s…
Panel Backs Lower-Light Billboards in Northwest Arizona
PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive…
Digital Billboard Ads Target Wealthy Drivers Based on Vehicle Registration
London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the…
Watchfire RSS Feed Updates Billboards and Signs with Super Bowl Scores
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the…
FBI, Billboards Celebrate 10 Years of Partnership
For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up…
When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most…
Smartphone Usage Patterns Inform OOH Opportunities
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead…
Ending Two Years of Debate, Pasco Okays Digital Billboard Swap
DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along…
Where Will the Outdoor Business be in 10 Years?
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference…
Kevin Conlin on Solar Powered Billboards
At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be…
Mount Olive May Be Unable to Block Digital Billboards
MOUNT OLIVE TWP, New Jersey. – They flash different messages every eight seconds and police and other officials are convinced…
3 Questions of Digital Signage in 2017
The digital signage industry continues to grow. There is a new story daily regarding hardware and software that delivers more…
This Smart Billboard Coughs if You Smoke Near It
When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them. The innovative advertisement…
RLUIPA Defense: Missouri Church Wins Digital Sign Appeal
The Missouri Court of Appeals has ruled that the Kansas City, Missouri, Board of Adjustment abused its discretion in failing…
City, Billboard Company Reach Court Agreement Over Digital Signs
Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the…
Miami Arena LED Displays Withstand Hurricanes
Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars…
There are Carrie Fisher Billboards Popping Up All Over the Country, and They Are Beautiful
How do you even begin to honor an icon who has sadly passed away, but meant so much to you in…
Michigan Governor Vetoes School Billboards
The Detroit Free Press, Mliveand The Detroit News reported that Michigan Governor Rick Snyder vetoed legislation to permit billboards to…
Residents Debate Digital Billboard
LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments…
Digital Signage Captures Death Star Plans with Rogue One Campaign
Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A…
OOH Industry Poised for Prosperity and Growth in 2017
Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again.…
Billboard Owner Sues County Over Road Realignment
New York- A national outdoor advertising company is suing the county over its loss of a billboard as part…
Art + Public Outdoor Project = ArtPop!
ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations…
Piccadilly Square to be Transformed with Massive LED Screen
Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to…
This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is…
College Football Bowl Season Features 24 Games Hosted By Daktronics-Equipped Venues
18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its…
What the Feds Say About Digital Billboards Safety Research
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency…
Digital Signage Future Trends Report Sets the Stage for 2017
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel…
A Big Billboard Outside Fenway Park to Help You Keep Track of Your Train
How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard…
Exposed! The Latest Plan to Unleash Digital Billboards in LA
BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with…
Lafayette’s Vintage Coca-Cola Mural Reunited with Old Town
Vintage advertisement now resides along 101 N. Public Road Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much…
Augmented Reality Billboard at Canberra Airport Invites Visitors to Pat Cheetah, Spot Whales
Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are…
City’s Denial of Billboard Permits Does Not Violate First Amendment: Federal Court
Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with…
It Didn’t Take Long for Coach Orgeron Billboards to Start Showing Up
Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10…
AdQuick Offers Online Solution for Buying Outdoor Ads
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.…
Kinetic Wins 2016 Out-of-Home Media Plan
Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016…
Congressman Wins with Digital Billboards and Online Ads
RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.…
What are Those ‘The End is Coming’ Billboards All About?
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone,…
Roseville Company gets Contract for Kings’ Electronic Billboards
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.…
Looking Back: A Decade of Digital Billboards
A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV…
Mississippi State puts up Billboards in Washington, D.C., for Former Bulldogs DE Preston Smith
Preston Smith is big in Washington, D.C. How big? Billboard big. … Mississippi State puts up Billboards in Washington, D.C.,…
St. Matthews to Consider Billboard Moratorium
Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become…
Adams Outdoor Partners with AdMobilize
Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies…
Matt O’Connor on the AdQuick Automated Outdoor Buying Platform
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made…
Weatherproofing your Digital Signage
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm…
Going (Really) Big in Times Square
This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such…
CO2 Emissions Trigger DOOH Campaign Creative
DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for…
Outdoor Campaign Supports Vulnerable Children Worldwide
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home…
This Billboard Has Been Spying on People in Toronto And Livestreaming their Movements
Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s…
Students Design Billboards to Encourage People to Vote
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a…
Emanuel Proposes Extending Billboard Deal
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement…
Recycling and Vinyl Meet for a Fashion Frenzy
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level…
US Presidential Billboards Generating Global Buzz
In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party…
T-Rex Digital Sign Litigation Update – October 2016
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company…
Trick or Sign Regulation News Treat? Rocky Mountain Sign Law
Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in…
Lethal Weapon’s 3D Billboard Crashes onto the Scene
Posterscope USA did its part to draw attention to the September 21st premier of FOX’s new Lethal Weapon TV show…
Does OOH Need Trade Associations?
Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium,…
Digital Billboards Rise in Placentia
Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved…
Five Digital Poster Campaign ROI Essentials
Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide…
Using Your Billboard To Track Real Time Baseball Scores
DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free…
Location – The Missing Link
In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula…
See Why Tomb Raider Hung a Jeep on the Side of a Building
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Solar Power and Billboards Billboard Insider
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun…
California Gives LA Control Over Freeway-Facing Billboards: What’s Next? 89.3 KPCC
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More Local Control of Digital Billboards Needed, Lawmakers Told Pilly.com
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Is Outdoor Digital Signage Eco-Friendly?
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New Jersey Supreme Court: Digital Billboard Ban Unconstitutional
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The Texas Highway Beautification Court Decision and Its Aftermath
On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the…
Look Up: In the Digital Age, Billboards Are Far From Dead
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed…
D.C. Sues Company, Alleging Large LED Signs Pose a Danger
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Westfield Launches Digital Media Network at World Trade Center
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The 21st Century LED Billboard
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Adams Outdoor v. City of Madison
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Lamar Reports Strong Quarterly Performance
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Earnings Rebound for Obie Media
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Billboard Sale Prices Decline Again in 2003
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For TX Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, Texas landowners get about a 30% revenue share for their billboard leases. How much should you…
For PA Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, the average annual rent for a billboard lease in Pennsylvania is $38,444. How much should you…
For NY Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, the average annual rent for billboard leases in New York is $619,496. How much should you…
For MA Landowners – How Much Should You Get for Your Billboard Lease?
According to our data, the average annual rent for billboard leases in Massachusetts is $32,780. How much should you be…
For CA Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, California landowners get about a 33% revenue share for their billboard leases. How much should you…
Lamar’s Financial Results Improve in 2002
On February 13, 2003, Lamar Advertising Company reported its fourth quarter and full-year earnings for 2002, with improvements over the…
Financing Billboards
Billboard owners sometimes find it difficult to obtain financing from banks that are not familiar with the industry. Even if…
Obie Media Reports Earnings
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Ad Spending Drops in First Half of 2002
Competitive Media Reporting (CMR), which keeps statistics on advertising, reported that spending on ads in the U.S. during the first…
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Lamar Reports Results for Second Quarter 2002
Lamar Advertising Company reported that revenue was up 6% in the second quarter and earnings were also in positive territory.…
Obie Media Reports Earnings
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Sign Owners Reach Agreements With Government Agencies
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Los Angeles Bans Billboards
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Court Requires Compensation for Sign Lost to Storm Damage
The Supreme Court of Georgia decided that a billboard owner must be compensated for a sign that could not be…
Ad Spending Down in Q1 2002
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New Florida Law Requires Just Compensation for Condemned Billboards
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Acquisition Expert Describes Price Trends for Billboards
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Arizona Court Throws Out Historic Test of Personal Property
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Outdoor Ad Spending Was Flat in 2001
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What is “Out-of-Home” Advertising?
Most people understand what is meant by the word “billboard”: a wood or metal structure with an advertising message on…
Lamar Earnings Rise in 2001 but Acquisitions Slow
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Georgia Supreme Court Upholds State Vegetation Control Law
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Billboard Advertising Revenue Holding Up Relatively Well
The national economic recession is causing a sharp drop in advertising expenditures in 2001. In this economy we assume to…
Transaction Multiples Updated
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You’d Think The Financing Would Be A No-Brainer… You have finally found the perfect sites with great traffic counts, high…
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Obie Media Reports Slowdown in Business
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Case Review of National Advertising v. Nevada DOT (Decision February 2, 2000)
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Billboard Prices Continue to Decline in 2001
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Analyzing Billboard Income
When appraisers use income methods and certain sales comparison methods, it is important that they examine both the actual income…
Foliage Control in California
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Lamar Advertising Sees Weaker Demand in 2001
Lamar Advertising is the largest pure play outdoor advertising company in North America with billboards in three quarters of the…
Virginia Supreme Court Upholds Commissioner’s “variation of the income approach”
Four Billboards in Norfolk, VA Condemned In Snyder Plaza Properties, Inc. v. Adams Outdoor Advertising, Inc., No. 991306 (April 21,…
Tobacco Advertising
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Lamar Acquisitions Update
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SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio
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Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media
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Outfront Q2 2024 Overview and Infographics
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DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B
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SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market
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The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments In response to Andy Goodman’s insightful piece on handling…
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion
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Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks
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SignValue Has Record Year in 2023
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Lamar Advertising’s Growth Trajectory Unveiled!
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Controversial Approval of New LA Digital Billboards
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The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution
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“How AI Could Impact the Advertising Landscape”
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Federal Reserve Survey: Continued Tightening of Lending Standards Reflect Economic Caution
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued…
Q3 Reports Infographics
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the…
Clear Channel Outdoor Holdings, Inc. Restructures Global Operations to Enhance Shareholders Value
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and…
Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth
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Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa!
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OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023
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Programmatic DOOH on the Rise: Insights from VIOOH’s Latest Report
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Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising.
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in…
The Effect of Easements on Sign Multiples
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Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor…
Q2 Reports From Lamar, Outfront, Clear Channel, JCDecaux
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JCDecaux Reports Strong Growth in 2023 half year benchmark
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Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations
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Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent…
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry
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Clear Channel Outperforms Market During Second Quarter 2023
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Global Out of Home Industry Aims to Double Market Share by 2023
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of…
Programmatics: Ad Targeting and Optimization Comes to Digital Out-of-Home
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption…
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science”
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Lamar Advertising CEO, Sean Reilly, recently shared some insights about
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly,…
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition
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Clear Channel’s European Business Sale Could Help Reduce Debt
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The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference
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Top Billboard Company CEOs Talk the Future of OOH Advertising
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Billboards: The Privacy-Focused Alternative to Social Media
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Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has…
The Power of Experiential Marketing Through Innovative OOH Billboards
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Q4 Reports From CCO, Lamar, and Outfront
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SignValue Celebrates International Women’s Day
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A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Billboard REITs: A Hedge Against Inflation
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How Brands Benefit From Advertising Near Large Sporting events
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Cookies Are a Thing of the Past: How DOOH Is the Solution
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming…
A look at Historical US OOH Revenue
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SignValue recently acted as the exclusive advisor for Sanctuary Sign Company LTD
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SignValue Lease Negotiation completed for Buchanan Street Partners
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Digital Versus Static Billboards Pros and Cons [Infographic]
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OOH Protects Privacy Infographic
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party…
Out of Home market share figures for 2021
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Issue #702
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon…
Q4 Performance for the Big Three OOH Companies
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see…
Common Landowner Misconceptions
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Effect of Inflation
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…
We Want to Hear Your Thoughts!
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to…
How are Easements Valued?
Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a…
DEAL CLOSED – Mifflintown, PA
Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue…
First Time Buyer Resources
We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue…
Billboards in the Metaverse
We have been seeing steady increases in the relevance of OOH media in the real world, and now as part…
Avoid Untrustworthy Brokers
SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will…
Cooler Screens Brings DOOH to Grocery Stores
The consumer shopping experience is ever-changing, with new technologies being developed that completely transform the way purchases are made. One…
DOOH & QR Codes
DOOH is a big topic of discussion for this year, as technology continues to grow exponentially. Alfi has conducted new research that…
The Future for DOOH is Bright
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With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be…
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SignValue fairly represents outdoor advertising clients with a goal of ensuring that both parties are completely satisfied with every transaction.…
DEAL CLOSED – Louisiana
SignAd has acquired select assets from Sain Law Firm in Louisiana. SignValue acted as exclusive advisor for seller in this transaction. If you…
SignValue 2021 Projects Overview
The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our…
SignValue’s Top Articles of 2021
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Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values
As we wrap up the year, we wanted to share our recent Podcast feature. We are very thankful for the…
** FEATURED LISTING ** Lake Charles, Louisiana
Check out this digital sign for sale in Lake Charles, Louisiana. The sign includes one digital display manufactured by Formetco…
SignValue Welcomes a New Team Member!
SignValue is proud to welcome a new full-time broker to our team. Doug Lister Doug brings over 14 years of…
2021 Average Site Lease Expense
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Base Rates and Revenue Shares: Which is better?
Your lease is up for renewal and your tenant contacts you about a rate increase. Is the offer fair or…
The Largest Infrastructure Package in History- $1.2 Trillion!
Last week, the Biden Administration passed a $1.2 trillion bill that includes one of the largest infrastructure packages in U.S.…
Featured Listings: NJ and LA Billboards for Sale
The above sign is located in West New York, New Jersey. It is a 20×10 one-sided digital. This billboard has…
Billboard Lease Termination Notification Requirements
We suggest that all Landowners take a moment to review the termination notification requirements included in their billboard lease. Oftentimes,…
Featured Listing: GA Billboard For Sale
Single-sided 12×40 bulletin display located along the I-85 just south of LaGrange, Georgia. You can learn more about the listing…
Featured Listing: NM Billboard for Sale
This week we would like to feature one of the listings on our billboards for sale page. We have a…
SignValue Celebrates 20 Years!
The SignValue team would like to congratulate our founders, Paul Wright and Jeff Wright on the 20 year anniversary of…
A Comparison of 2022 Q4 Financial Reports from Lamar, Outfront, and Clear Channel.
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Apple Celebrates Summer With Joyful Worldwide ‘Shot on iPhone’ Out-of-Home Campaign
This season, there is ‘Sunshine Everywhere’ For the third year of its “Shot on iPhone” campaign, Apple is embracing the…
Clear Channel Airports Extends Digital Signage Partnership with Des Moines International Airport
Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer…
Digital or Paper Billboards? A Comparative Guide
Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age.…
Conlin Does the Math on Solar Billboard Lighting
When does solar lighting make sense? – let’s do the math. In previous articles, I’ve discussed some of the technical…
Court of Appeals Rules for Madison in Billboard Case
A state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming…
40th Anniversary of a Billboard-Free Maine
(NEWS CENTER) – Forty years ago Thursday, Maine Gov. James B. Longley signed into law an act that eventually removed…
US Out of Home Companies More Risky Than Stock Market
The 3 public US out of home companies are more risky that than that US stock market based on their…
5 Tactics to Keep in Mind with Digital Signage
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are…
City OKs Digital Billboard for Highway 95
BULLHEAD CITY – Out with the old, in with the new. The Bullhead City Council on Tuesday approved an agreement…
Gabe Oliverio on Asset Swaps
Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced…
Lamar Advertising Company Announces Acquisition of Airport Advertising Contracts
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Indiana Town’s Sign Ordinance Withstands Motion for Preliminary Injunction
Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would…
Digital Billboards Boost Commercial Property Values
New Zealand -Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement…
Floor Graphics: Looking Down is Looking Up
When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime…
OUTFRONT Media Completes Billboard Asset Swap
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor…
Weston’s New Billboard Restrictions Prompt Outdoor Advertiser Lamar to Sue
Clarksburg, WV -Lamar Advertising is taking the city of Weston to court over its billboard restrictions. Lamar said it got…
Will Digital Billboards be Blinking In Our Future?
Los Angeles, CA-Elected officials on a city committee have generated controversy by loosening a proposed Citywide Sign Ordinance to permit…
McDonald’s Billboard and Our Marijuana Reality
Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically…
‘Don’t Trade Porzingis’ Billboard Delivers Loud, Clear Message to Knicks
In the hours leading up to the 2017 NBA draft, the main question on the mind of New York Knicks…
Eco-Group Billboard Blitz to Greet Interior Chief
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NC Legislation Through An Operator’s Eyes – And Then A Surprise Defeat
Insider had a chance to talk with Grey Vick, owner of Grey Outdoor, based in Wilmington North Carolina about the current North…
Sign Ordinance Taking Shape
After months of review, county staff are beginning to see the updated sign ordinance take shape. Both the City of…
Fleming’s Feed Proposes Digital Billboard for Route 1 in Stonington
Stonington, CT – The owners of Fleming’s Feed on Route 1 are seeking a zoning variance from the town so they…
Spider-Man: Homecoming Just Stepped Up Its Billboard Game
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take…
Billboard Battle Brings More Legal Problems for Salisbury
SALISBURY, MA – A national advertising company filed a lawsuit Wednesday against three town officials, claiming civil rights violations dating…
Lamar Spreads Wings, Acquires Another Airport Ad Agency
Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey…
O’Donnell on YESCO, Out of Home and Blip
Pat O’Donnell, President of YESCO Outdoor Media was recently inducted into the OAAA Hall of Fame in honor of an out of…
What’s Brewing Under the Rooftop Billboard?
Beer. Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a…
Bombs, Bullets and Government Seizure
Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman…
Triad City Refuses to Allow Billboard Expansion
NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most…
OUTFRONT Media Acquires Canadian Digital Billboard Portfolio
NEW YORK , June 14, 2017 /PRNewswire/ OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of…
Liverpool Cyber-Attack Sparks Debate
Industrial computing specialist Distec is calling for businesses to reassess the security of their hardware and software following the latest…
‘Friendly Neighborhood Hackers’ SpoofDigital Billboard at Local Mall
A British shopping center in the vicinity of Liverpool was purportedly defaced with a cheeky message by a group of…
Nonprofit Wants Hollywood-Style Pittsburgh Sign To Replace Sprint Banner
A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style…
Memphis Judge Throws Out State Billboard Act
Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled…
Big Digital Billboard at Eisenhower Interchange has to go, Pa. Court Says
A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway…
The Billboard Survives
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7%…
Borrelli Defends Billboard Bill
Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the…
Lightking Receives Patent for its Revolutionary Air Series LED Billboard
Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017. “The…
AdSemble Launches a Self-Serve Platform for Buying Digital Billboard Ads
AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display…
Clear Channel Pulls Proposal for 2-year Digital Billboards Pilot Program Amid Opposition
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after…
America’sTrust in Advertising Grows
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally…
Will Digital OOH Ad Spending Beat Social Media Spend in 2017?
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space…
Media Executives Predict DOOH Advertising to Grow Faster Than Mobile and Video On Demand
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next…
Proposal for Braintree Billboard Draws Opposition
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in…
Out of Home Ad Revenue Reaches Historic High in 2016
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting…
Digital Billboards to Reach 225,000 Daily Commuters Across from Port Authority Bus Terminal
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital…
These Curious Billboards in California Show the Landscapes Behind Them
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because…
Modesto Considers Digital Billboards Along Highway 99
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council…
Billboards Showcase Environmental Progress
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager…
DOOH Campaign Races to Protect Endangered Elephants
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the…
Court Settlement Won’t Invalidate Digital Billboard Ban, City Says
Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a…
Consumers Notice OOH Posters More Than Digital Media
In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster…
Pittsburg Sues Lamar Advertising to Remove Mt. Washington Sign
Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington.…
The Problem With Eco-Vinyl
Insider recently bought some billboards in Indianapolis. They used lightweight eco-vinyl. Yesterday there was a big windstorm and look what…
Protest Planned Against ‘Real Women’ Billboard in North Carolina
A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in…
Spending, Zoning Among Auburn Town Meeting Topics
AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the…
Lions, City to Partner on Digital Billboard
Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community…
Getting the Most Out of a Digital Billboard Ad
90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10…
Court Upholds $7.2 Million in Taxes on Clear Channel Billboards
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday…
Reno City Council Extends Moratorium on Digital Billboards
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the…
Building Impressions: EMCs Change the Signage Landscape
The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25…
LED versus Static: Why Digital Billboards
Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a…
For Billboard Owners, Threat of Legal Challenge Presents Opportunity
City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to…
This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads
Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed…
City Council Approves Relocation of 3 Billboards, Sets New Precedent
TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s…
Panel Backs Lower-Light Billboards in Northwest Arizona
PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive…
Digital Billboard Ads Target Wealthy Drivers Based on Vehicle Registration
London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the…
Watchfire RSS Feed Updates Billboards and Signs with Super Bowl Scores
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the…
FBI, Billboards Celebrate 10 Years of Partnership
For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up…
When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most…
Smartphone Usage Patterns Inform OOH Opportunities
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead…
Ending Two Years of Debate, Pasco Okays Digital Billboard Swap
DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along…
Where Will the Outdoor Business be in 10 Years?
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference…
Kevin Conlin on Solar Powered Billboards
At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be…
Mount Olive May Be Unable to Block Digital Billboards
MOUNT OLIVE TWP, New Jersey. – They flash different messages every eight seconds and police and other officials are convinced…
3 Questions of Digital Signage in 2017
The digital signage industry continues to grow. There is a new story daily regarding hardware and software that delivers more…
This Smart Billboard Coughs if You Smoke Near It
When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them. The innovative advertisement…
RLUIPA Defense: Missouri Church Wins Digital Sign Appeal
The Missouri Court of Appeals has ruled that the Kansas City, Missouri, Board of Adjustment abused its discretion in failing…
City, Billboard Company Reach Court Agreement Over Digital Signs
Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the…
Miami Arena LED Displays Withstand Hurricanes
Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars…
There are Carrie Fisher Billboards Popping Up All Over the Country, and They Are Beautiful
How do you even begin to honor an icon who has sadly passed away, but meant so much to you in…
Michigan Governor Vetoes School Billboards
The Detroit Free Press, Mliveand The Detroit News reported that Michigan Governor Rick Snyder vetoed legislation to permit billboards to…
Residents Debate Digital Billboard
LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments…
Digital Signage Captures Death Star Plans with Rogue One Campaign
Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A…
OOH Industry Poised for Prosperity and Growth in 2017
Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again.…
Billboard Owner Sues County Over Road Realignment
New York- A national outdoor advertising company is suing the county over its loss of a billboard as part…
Art + Public Outdoor Project = ArtPop!
ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations…
Piccadilly Square to be Transformed with Massive LED Screen
Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to…
This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is…
College Football Bowl Season Features 24 Games Hosted By Daktronics-Equipped Venues
18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its…
What the Feds Say About Digital Billboards Safety Research
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency…
Digital Signage Future Trends Report Sets the Stage for 2017
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel…
A Big Billboard Outside Fenway Park to Help You Keep Track of Your Train
How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard…
Exposed! The Latest Plan to Unleash Digital Billboards in LA
BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with…
Lafayette’s Vintage Coca-Cola Mural Reunited with Old Town
Vintage advertisement now resides along 101 N. Public Road Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much…
Augmented Reality Billboard at Canberra Airport Invites Visitors to Pat Cheetah, Spot Whales
Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are…
City’s Denial of Billboard Permits Does Not Violate First Amendment: Federal Court
Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with…
It Didn’t Take Long for Coach Orgeron Billboards to Start Showing Up
Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10…
AdQuick Offers Online Solution for Buying Outdoor Ads
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.…
Kinetic Wins 2016 Out-of-Home Media Plan
Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016…
Congressman Wins with Digital Billboards and Online Ads
RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.…
What are Those ‘The End is Coming’ Billboards All About?
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone,…
Roseville Company gets Contract for Kings’ Electronic Billboards
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.…
Looking Back: A Decade of Digital Billboards
A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV…
Mississippi State puts up Billboards in Washington, D.C., for Former Bulldogs DE Preston Smith
Preston Smith is big in Washington, D.C. How big? Billboard big. … Mississippi State puts up Billboards in Washington, D.C.,…
St. Matthews to Consider Billboard Moratorium
Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become…
Adams Outdoor Partners with AdMobilize
Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies…
Matt O’Connor on the AdQuick Automated Outdoor Buying Platform
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made…
Weatherproofing your Digital Signage
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm…
Going (Really) Big in Times Square
This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such…
CO2 Emissions Trigger DOOH Campaign Creative
DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for…
Outdoor Campaign Supports Vulnerable Children Worldwide
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home…
This Billboard Has Been Spying on People in Toronto And Livestreaming their Movements
Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s…
Students Design Billboards to Encourage People to Vote
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a…
Emanuel Proposes Extending Billboard Deal
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement…
Recycling and Vinyl Meet for a Fashion Frenzy
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level…
US Presidential Billboards Generating Global Buzz
In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party…
T-Rex Digital Sign Litigation Update – October 2016
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company…
Trick or Sign Regulation News Treat? Rocky Mountain Sign Law
Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in…
Lethal Weapon’s 3D Billboard Crashes onto the Scene
Posterscope USA did its part to draw attention to the September 21st premier of FOX’s new Lethal Weapon TV show…
Does OOH Need Trade Associations?
Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium,…
Digital Billboards Rise in Placentia
Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved…
Five Digital Poster Campaign ROI Essentials
Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide…
Using Your Billboard To Track Real Time Baseball Scores
DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free…
Location – The Missing Link
In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula…
See Why Tomb Raider Hung a Jeep on the Side of a Building
New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing-but only around that…
Solar Power and Billboards Billboard Insider
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun…
California Gives LA Control Over Freeway-Facing Billboards: What’s Next? 89.3 KPCC
A state ban on billboards near freeways was recently lifted for a busy section of the 110 Freeway downtown, placing…
More Local Control of Digital Billboards Needed, Lawmakers Told Pilly.com
Alarmed by the proliferation of digital billboards in Pennsylvania, residents, environmentalists, and local officials had the same message for state…
Is Outdoor Digital Signage Eco-Friendly?
Is your business eco-conscious? Are you unsure if outdoor digital signage is eco-friendly? Perhaps this will solve your dilemma. You’re…
New Jersey Supreme Court: Digital Billboard Ban Unconstitutional
In a surprising decision, the New Jersey Supreme Court found earlier this month that a township ordinance prohibiting digital billboards…
The Texas Highway Beautification Court Decision and Its Aftermath
On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the…
Look Up: In the Digital Age, Billboards Are Far From Dead
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed…
D.C. Sues Company, Alleging Large LED Signs Pose a Danger
The District is suing a company that builds large LED signs in the city, saying the signs were constructed illegally…
Westfield Launches Digital Media Network at World Trade Center
Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center NEW YORK, NY – Westfield Brand…
The 21st Century LED Billboard
The 21st Century LED Billboard By Paul Wright July 2005 Approximately ten years ago digital printing revolutionized traditional billboard displays…
Adams Outdoor v. City of Madison
Adams Outdoor Advertising vs. City of Madison Wisconsin Circuit Court Branch 20 – December 31, 2004 Case No. 03CV777 –…
Lamar Reports Strong Quarterly Performance
Lamar Advertising Company (NASDAQ: LAMR) reported strong sales and earnings for the second quarter ending June 30, 2004. In a…
Earnings Rebound for Obie Media
Revenue and earnings at Obie Media Corporation (Nasdaq: OBIE) were strong in the second fiscal quarter ending May 31, 2004.…
Billboard Sale Prices Decline Again in 2003
According to our database of transactions in billboards, prices declined for the second straight year in 2003. The average multiple…
Appraising Billboard Companies
By Jeffrey P. Wright, ASA, CFA Abstract Billboard companies are usually worth surprisingly high prices in the market. Buyers and…
For TX Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, Texas landowners get about a 30% revenue share for their billboard leases. How much should you…
For PA Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, the average annual rent for a billboard lease in Pennsylvania is $38,444. How much should you…
For NY Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, the average annual rent for billboard leases in New York is $619,496. How much should you…
For MA Landowners – How Much Should You Get for Your Billboard Lease?
According to our data, the average annual rent for billboard leases in Massachusetts is $32,780. How much should you be…
For CA Landowners – How Much Should You Get For Your Billboard Lease?
According to our data, California landowners get about a 33% revenue share for their billboard leases. How much should you…
Lamar’s Financial Results Improve in 2002
On February 13, 2003, Lamar Advertising Company reported its fourth quarter and full-year earnings for 2002, with improvements over the…
Financing Billboards
Billboard owners sometimes find it difficult to obtain financing from banks that are not familiar with the industry. Even if…
Obie Media Reports Earnings
Obie Media Corporation reported financial results for the third quarter of their fiscal year that ends November 30. Billboard revenue…
Ad Spending Drops in First Half of 2002
Competitive Media Reporting (CMR), which keeps statistics on advertising, reported that spending on ads in the U.S. during the first…
What is meant by “Outdoor” Advertising?
The term “outdoor” advertising meant billboards in the old days, before advertising became so ubiquitous and increasingly aggressive. People could…
Lamar Reports Results for Second Quarter 2002
Lamar Advertising Company reported that revenue was up 6% in the second quarter and earnings were also in positive territory.…
Obie Media Reports Earnings
Sees Better Advertising Market Ahead On July 15, 2002, Obie Media reported that earnings are holding up fairly well and…
Sign Owners Reach Agreements With Government Agencies
More billboard owners and government agencies are reaching agreements on sign relocations and trade-offs. Both sides are looking for compromise…
Los Angeles Billboard Problems Due to City’s Long Neglect
The City of Los Angeles recently voted to ban billboards and begin to get a handle on how many signs…
Los Angeles Bans Billboards
The Los Angeles City Council voted unanimously to ban all new billboards in a city that currently has approximately 10,000…
Court Requires Compensation for Sign Lost to Storm Damage
The Supreme Court of Georgia decided that a billboard owner must be compensated for a sign that could not be…
Ad Spending Down in Q1 2002
Total advertising spending in the US was down 0.4% in the first quarter of 2002 according to CMR, an ad-tracking…
Lamar Outdoor Advertising 1st Quarter Conference Call
Lamar Advertising Company reported an increase in revenue of 3.6% for the first quarter of 2002 compared to the same…
New Florida Law Requires Just Compensation for Condemned Billboards
On April 4, 2002, Florida Governor Jeb Bush signed house bill 715 into law, which requires local governments to pay…
Acquisition Expert Describes Price Trends for Billboards
Vic Root has been involved in billboard acquisition for more than 50 years. After working with an international public accounting…
Arizona Court Throws Out Historic Test of Personal Property
Billboards Continue To Be Taxed As Personal Property The Arizona Court of Appeals handed down a decision on March 7,…
Outdoor Ad Spending Was Flat in 2001
Spending on outdoor advertising did not fall nearly as much as spending on other forms of media during 2001. The…
What is “Out-of-Home” Advertising?
Most people understand what is meant by the word “billboard”: a wood or metal structure with an advertising message on…
Lamar Earnings Rise in 2001 but Acquisitions Slow
Lamar Advertising Company announced on February 13, 2002 that revenue was up 6% for 2001 to a record level of…
Billboard Controversy in Los Angeles
California passed State Outdoor Advertising Act SB 919 in August 2001, which requires billboard developers to obtain local permits before…
Outdoor Advertising Control Survey Results
June – October 2000 The Federal Highway Administration’s Office of Real Estate Services sponsored a survey coordinated by the National…
Georgia Supreme Court Upholds State Vegetation Control Law
From Outdoor Outlook, January 7, 2002 (The Outdoor Advertising Association of America). The Georgia Supreme Court has issued an opinion…
Billboard Advertising Revenue Holding Up Relatively Well
The national economic recession is causing a sharp drop in advertising expenditures in 2001. In this economy we assume to…
Transaction Multiples Updated
With the addition of new data received on billboard purchases during the past few years we have updated our chart…
Financing for Billboard Operators
You’d Think The Financing Would Be A No-Brainer… You have finally found the perfect sites with great traffic counts, high…
Lamar 3rd Quarter Conference Call
Lamar Advertising Company reported its financial results for the three months ending September 30, 2001 when it filed a 10-Q…
Obie Media Reports Slowdown in Business
In a conference call on October 15, 2001 with institutional investors, Obie Media reported on operations for the third quarter…
Case Review of National Advertising v. Nevada DOT (Decision February 2, 2000)
The Nevada Supreme Court recently addressed several fundamental billboard appraisal issues in the case known as National Advertising Co. v.…
Billboard Prices Continue to Decline in 2001
Market prices for billboards and billboard companies are still in a declining trend. The highest multiples of a billboard’s Effective…
Analyzing Billboard Income
When appraisers use income methods and certain sales comparison methods, it is important that they examine both the actual income…
Foliage Control in California
The State of California has passed legislation to limit the cutting of trees and shrubs that block the view of…
Lamar Advertising Sees Weaker Demand in 2001
Lamar Advertising is the largest pure play outdoor advertising company in North America with billboards in three quarters of the…
Virginia Supreme Court Upholds Commissioner’s “variation of the income approach”
Four Billboards in Norfolk, VA Condemned In Snyder Plaza Properties, Inc. v. Adams Outdoor Advertising, Inc., No. 991306 (April 21,…
Tobacco Advertising
Supreme Court Ruling On June 28, 2001, the Supreme Court ruled that states could not ban tobacco advertising on billboards…
Lamar Acquisitions Update
First Union Securities’ Nantucket Conference On June 28, 2001 Mr. Sean Reilly, Vice President of Mergers and Acquisitions with Lamar…