This season, there is ‘Sunshine Everywhere’
For the third year of its “Shot on iPhone” campaign, Apple is embracing the warmth and joy of summer in a global (well, Northern Hemisphere anyway) out-of-home campaign featuring summery photos taken by iPhone users everywhere. The campaign is called “Sunshine Everywhere.”
Check out some of the pics below. As we’ve noted a number of times, the OOH “Shot on iPhone” work is perfect for Apple, working a seamless product pitch into instantly iconic executions.