Rocky Mountain Sign Law By Brian J. Connolly July 12, 2017
NZ Herald By Staff Writer July 5, 2017
Sign & Digital Graphics By Andy Stonehouse July 6, 2017
When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime territory. But as retailers have sought to maximize on every square inch of advertising space, many have begun to consider the opportunities on their unused floors, both indoors and outdoors.
Thus the creation and continued growth of floor graphics, which you’ve probably already seen in action at your local convenience store or big-box retailer. Their relatively compact size can make them an easy output job for print shops, and with some creative flair and a little technical know-how, they can also be designed to attract customers with a very eye-catching 3D look. Some companies have even created laminates suitable for carpets.
Steve Tomas, head of product branding with FLEXcon, a printer and provider of printing films, says the marketing potential for floor graphics is quite compelling, with studies showing an increase of $2 per 1,000 shoppers in lift rate, as a result of those floor-mounted images. That’s good news for printers.
PR Newswire By Staff Writer July 5, 2017
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.