Billboard Insider By Dave Westburg September 23, 2016
The New York Times - By Janet Morrissey
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed to reunite with them onstage in 2016, the band unveiled its North American tour in an unusual way. There were no news conferences, talk-show chats or photo ops. Instead, flashy electronic billboards featuring the band’s logo and famous song titles began popping up in major cities across the country.
The ads created buzz on social media, with fans posting photos of the billboards on Facebook, Twitter and elsewhere, and ticket sales for the band’s shows took off. [Read more…]
The Washington Post - By Justin Wm. Moyer
The District is suing a company that builds large LED signs in the city, saying the signs were constructed illegally and are a danger to the public.
The lawsuit, filed in D.C. Superior Court on Wednesday against Digi Media Communications and the owners of buildings where the signs were erected, says the signs “tower over and above pedestrians, causing substantial and significant risk to public safety.”
Screen Media Daily - By Staff Writer
Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center
NEW YORK, NY – Westfield Brand Ventures has launched a 19 screen digital out-of-home network at New York’s World Trade Center. The screens, one of which is four-stories high and another that’s more than 280 feet long, allow for a wide range of messaging including live video streaming, and can be run concurrently or individually.
Westfield Corporation partnered with ANC, a provider of integrated signage, design, and FiveChannels marketing solutions to sports, entertainment, retail and transportation facilities, to deploy 5,000 square feet of LED throughout the 16 acre Westfield World Trade Center Complex, which officially opened on August 16th, 2016. ANC will provide Westfield with content management, content creation, ongoing service and schedule all content for both display networks.