Free Lease Tips
Free Billboard Lease Tips for Landowners
Whether you are negotiating a new billboard lease or renewing an existing one, these tips will help you understand the key issues and ensure you receive fair compensation for the use of your land.
Know Your Lease Rate
The lease rate should be based on the market value of the billboard, not what the sign company offers. SignValue can provide an independent analysis to determine the fair market lease rate for your property.
Review the Lease Term
Billboard leases are typically 5–25 years. A longer term benefits the sign company. Shorter initial terms with renewal options often work better for landowners. Understand what you're committing to.
Include a Percentage Rent Clause
Some leases include a percentage of gross revenues as additional rent. This can be very beneficial for landowners if the billboard is in a premium location.
Negotiate a Signing Bonus
Many sign companies will pay a signing bonus to secure a new lease location. This is upfront money paid to you in addition to monthly rent. It's always worth asking.
Understand the Renewal Options
Most billboard leases have options to renew. Review who controls the renewal option and what the rent will be during renewal periods. Don't let the rent stay flat for 25 years.
Get an Independent Appraisal
Before signing or renewing a lease, get an independent appraisal from a qualified expert. This ensures you know the fair market value and are not leaving money on the table.
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