Adweek By Gabriel Beltrone March 6, 2017
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because they show the landscapes themselves.
Jennifer Bolande’s “Visible Distance/Second Sight” is gracing roadside scenes along Gene Autry Trail and Vista Chino in Palm Springs, California. When a viewer sees the outdoor posters from the right perspective, the large-scale images of the mountains in the distance align with the actual ranges, creating a striking juxtaposition of the virtual image and the real one.
More broadly, billboards seem to have become a popular medium for fine artists to commandeer in recent years, as they seek to grab drivers’ attention in the same way advertisers do every day, but to a purer end.