Billboard Valuation & Advisory Services
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media As the Out-of-Home (OOH)…
Clear Channel Outdoor’s Q2 2024 Results: Navigating Challenges and Strengthening Key Segments in the OOH Industry Clear Channel Outdoor Holdings,…
Lamar Advertising’s Q2 2024 Results: Driving Growth Through Digital Innovation and Sustainability in the OOH Industry Lamar Advertising Company recently…
OUTFRONT Media’s Strong Q2 2024 Performance: Insights and Implications for the OOH Industry OUTFRONT Media recently reported its second-quarter results…
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B SignValue is excited to report that…
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market. SignValue is pleased to announce the successful completion of…
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel In 2023, Lamar exhibited significant growth across various financial…
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments In response to Andy Goodman’s insightful piece on handling…
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion Paris, January 25, 2024 – JCDecaux, one of…
Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks SignValue has recently marked a significant milestone by successfully concluding two…
SignValue Has Record Year in 2023 As 2023 has ended, we proudly reflect on a year filled with new rewarding…
Lamar Advertising’s Growth Trajectory Unveiled! In this week’s edition, we explore the compelling insights from Seeking Alpha’s recent analysis of…
December 18th Update:City Council approved for all 80 digital billboards to be built and owned by Metro. An article from…
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution In the ever-evolving realm of out-of-home…
“How AI Could Impact the Advertising Landscape” -Mark Boidman Mark Boidman’s article, “How AI Could Impact the Advertising Landscape,” sheds…
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued…
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the…
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and…
Out-of-Home Advertising: Second Quarter 2023 Marks Historic GrowthIn the second quarter of 2023, the Out of Home (OOH) advertising industry…
Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home…
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male,…
We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The…
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in…
The Effect of Easements on Sign Multiples In a recent Billboard Insider article, a reader posed the following question: “When you are…
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor…
Q2 Reports From Lamar, Outfront, Clear Channel and JCDecaux Lamar Advertising announced its operating results for the second quarter ended…
JCDecaux Reports Strong Growth at 2023 half year benchmark Paris, July 31st, 2023 – JCDecaux SE, the leading global outdoor…
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations In a recent article posted from Billboard Insider…
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent…
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of…
Clear Channel Outperforms Market During Second Quarter 2023 Clear Channel Outdoor, has emerged as a top performer in the stock…
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of…
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption…
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science” Outdoor advertising has always been a…
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly,…
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition In a significant move within the out-of-home (OOH) advertising…
Clear Channel’s European Business Sale Could Help Reduce Debt Clear Channel Outdoor Holdings Inc. (CCO), a prominent outdoor advertising company,…
Q1 Reports From CCO, Lamar, and Outfront Clear Channel Outdoor Holdings, Inc. has reported its financial results for the first…
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference Out-of-home advertising has proven to be a…
Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving,…
Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny…
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has…
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being…
Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand…
SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out…
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled…
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with…
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming…
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the…
SignValue advises Sanctuary Sign Company, LTD on purchase from Outdoor Ads TB. SignValue recently acted as the exclusive advisor for…
Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston,…
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They…
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party…
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that…
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon…
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see…
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider…
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to…
Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a…
Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue…
We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue…
We have been seeing steady increases in the relevance of OOH media in the real world, and now as part…
SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will…
The consumer shopping experience is ever-changing, with new technologies being developed that completely transform the way purchases are made. One…
DOOH is a big topic of discussion for this year, as technology continues to grow exponentially. Alfi has conducted new research that…
The future for DOOH advertising is bright. Check out this article to learn more about the advancing technology for DOOH. Cameras on…
With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be…
SignValue fairly represents outdoor advertising clients with a goal of ensuring that both parties are completely satisfied with every transaction.…
SignAd has acquired select assets from Sain Law Firm in Louisiana. SignValue acted as exclusive advisor for seller in this transaction. If you…
The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our…
Welcome to 2022! To start off the year, we took a moment to recap our top 5 articles of 2021.…
As we wrap up the year, we wanted to share our recent Podcast feature. We are very thankful for the…
Check out this digital sign for sale in Lake Charles, Louisiana. The sign includes one digital display manufactured by Formetco…
SignValue is proud to welcome a new full-time broker to our team. Doug Lister Doug brings over 14 years of…
To wrap up the year, we’ve taken a look at site lease expenses for each of the three public companies…
Your lease is up for renewal and your tenant contacts you about a rate increase. Is the offer fair or…
Last week, the Biden Administration passed a $1.2 trillion bill that includes one of the largest infrastructure packages in U.S.…
The above sign is located in West New York, New Jersey. It is a 20×10 one-sided digital. This billboard has…
We suggest that all Landowners take a moment to review the termination notification requirements included in their billboard lease. Oftentimes,…
Single-sided 12×40 bulletin display located along the I-85 just south of LaGrange, Georgia. You can learn more about the listing…
This week we would like to feature one of the listings on our billboards for sale page. We have a…
The SignValue team would like to congratulate our founders, Paul Wright and Jeff Wright on the 20 year anniversary of…
I had a great time at the IBOUSA conference last week in Pittsburgh. The future is bright for OOH Advertising.…
I’m excited to be attending the IBO conference this week in Pittsburgh. These conferences are always exciting because they are…
One of the methods that the out-of-home advertising industry is using to outperform traditional advertising mediums is their deployment of…
This week we would like to feature one of the listings on our billboards for sale page. We have a…
Check out these quarterly report overviews that SignValue has put together for Lamar and Outfront for the second quarter of…
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
This season, there is ‘Sunshine Everywhere’ For the third year of its “Shot on iPhone” campaign, Apple is embracing the…
Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer…
Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age.…
When does solar lighting make sense? – let’s do the math. In previous articles, I’ve discussed some of the technical…
A state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming…
(NEWS CENTER) – Forty years ago Thursday, Maine Gov. James B. Longley signed into law an act that eventually removed…
The 3 public US out of home companies are more risky that than that US stock market based on their…
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are…
BULLHEAD CITY – Out with the old, in with the new. The Bullhead City Council on Tuesday approved an agreement…
Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced…
Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies…
Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would…
New Zealand -Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement…
When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime…
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor…
Clarksburg, WV -Lamar Advertising is taking the city of Weston to court over its billboard restrictions. Lamar said it got…
Los Angeles, CA-Elected officials on a city committee have generated controversy by loosening a proposed Citywide Sign Ordinance to permit…
Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically…
In the hours leading up to the 2017 NBA draft, the main question on the mind of New York Knicks…
HELENA, Mont. – Environmental groups plan to crash the homecoming in Montana next week of President Trump’s Interior Department…
Insider had a chance to talk with Grey Vick, owner of Grey Outdoor, based in Wilmington North Carolina about the current North…
After months of review, county staff are beginning to see the updated sign ordinance take shape. Both the City of…
Stonington, CT – The owners of Fleming’s Feed on Route 1 are seeking a zoning variance from the town so they…
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take…
SALISBURY, MA – A national advertising company filed a lawsuit Wednesday against three town officials, claiming civil rights violations dating…
Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey…
Pat O’Donnell, President of YESCO Outdoor Media was recently inducted into the OAAA Hall of Fame in honor of an out of…
Beer. Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a…
Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman…
NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most…
NEW YORK , June 14, 2017 /PRNewswire/ OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of…
Industrial computing specialist Distec is calling for businesses to reassess the security of their hardware and software following the latest…
A British shopping center in the vicinity of Liverpool was purportedly defaced with a cheeky message by a group of…
Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passedSB…
The union representing Spokane Transit Authority employees will have an opportunity to continue its challenge to the STA’s bus advertising…
BATON ROUGE, La., June 06, 2017 (GLOBE NEWSWIRE) — Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology…
Columbia, SC- You know when you drive across the Gervais Street bridge into Columbia, admiring the skyline” Or walking along…
SPECIAL TO THE CHRONICLE Rep. Edward Hanes, in conjunction with Rep. David Lewis, Rep. Jason Saine, Rep. Ken Goodman, introduced…
On Wednesday, March 15, iHeartCommunications engaged in a somewhat complex series of private offers to its bondholders. The over-arching entity for publicly…
‘Look Hoo’s Up Downtown.” Those words, superimposed over a photo of an owl, and other images, including a smiley face…
Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday. Here’s what Insider learned. Don Avjean. Outfront eastern…
A large touchscreen display in Union Station in Washington D.C., recently blasted pornographic videos for all to see. The display…
AUSTRALIA – oOh! Media will expand its roadside inventory by almost one third with the addition of 13 digital billboards…
Everett, MA -Billboards are never the most popular item on any agenda, but as the City changes to more of…
Have you ever had a sign taken by a government agency? If it happens, don’t worry, it’s not the end…
Brookings, South Dakota-based LED display manufacturer Daktronics announces that Minnesota-based HighRoad Advertising has added its first digital billboard…
RALEIGH, NC – As part of Charlotte’s Independence Boulevard project, North Carolina’s transportation department took down a billboard at the…
PHOENIX – Arizonans won’t have to worry the state or city will demand a background check before someone can sell…
More than 600 residents have signed a petition raised by 5th Square, an urbanist political action committee. The Philadelphia…
AUBURN – Voters at the annual town meeting Tuesday night defeated a zoning amendment that would have allowed the installation…
INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from…
Pocatello’s City Council cast their votes Thursday on whether a digital billboard should be placed near the intersection of Jefferson…
Tennessee’s Billboard Act has been declared unconstitutional by a recent federal court decision. Under the terms of that decision, all…
Alabama highways were dotted with billboards from the early days of car travel. Check out the billboards during wartime and the…
National Geographic marked Endangered Species Day last Friday with a Times Square billboard takeover that let people take a selfie…
NJ -Palmer Township officials want to keep digital billboards away from homes and make sure they stay dim at night before…
New York City-based outdoor advertising giant Clear Channel Outdoor Americas is the recipient of the Ad Council’s Crystal Bell award…
Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two…
Members Would ‘Scrutinize’ Ads Proposed for City METHUEN, MA – At least two city councilors are backing a proposal for…
Summary Well placed digital media is a perfect conduit for consumers to engage through social and mobile integration, and use…
Lexington city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community. …
State lawmakers are racing against the clock to correct Texas’ sign ordinance, struck down last year by an appeals…
“Billboard Bob” is gone, but the billboard industry is back with a vengeance. Sen. Bob Rucho, a Mecklenburg Republican,…
If you keep up with the news in Pittsburgh-as you no doubt do, astute reader of NEXTpittsburgh that you are-you…
Company claimed signs were illegally taken. The realignment of Maple Avenue will go forward without the threat of continued…
PEABODY, MA – No more billboards. If there ever were a plaintive cry from Peabody city councilors, that would be…
An iconic roadway deserves more billboards! City staffers in West Hollywood are concerned the Sunset Strip is losing its edge…
EATONTOWN, NJ: The borough council is looking for more information before signing off on the installation of a new billboard…
Many out of home leases require lease payments annually in advance. Is prepaid rent recoverable if a lease terminates early? …
MERIDEN, CT – Drivers on Interstate 691 might notice a new digital billboard flashing advertisements near Exit 8. Overlooking the…
MONTVILLE, NJ – The Montville Township Zoning Board of Adjustment rejected one application to install an L.E.D. billboard in Pine…
Last week, the U.S. District Court for the District of Montana issued an order granting the City of Missoula’s motion…
A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style…
Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled…
A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway…
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7%…
Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the…
Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017. “The…
AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display…
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after…
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally…
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space…
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next…
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in…
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting…
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital…
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because…
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council…
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager…
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the…
Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the…
Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a…
In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster…
Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington.…
Insider recently bought some billboards in Indianapolis. They used lightweight eco-vinyl. Yesterday there was a big windstorm and look what…
A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in…
AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the…
Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community…
90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10…
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday…
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the…
The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25…
Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a…
City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to…
Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed…
TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s…
PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive…
London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the…
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the…
For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve…
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up…
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most…
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead…
DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along…
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference…
At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be…
MOUNT OLIVE TWP, New Jersey. – They flash different messages every eight seconds and police and other officials are convinced…
The digital signage industry continues to grow. There is a new story daily regarding hardware and software that delivers more…
When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them. The innovative advertisement…
The Missouri Court of Appeals has ruled that the Kansas City, Missouri, Board of Adjustment abused its discretion in failing…
Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the…
Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars…
How do you even begin to honor an icon who has sadly passed away, but meant so much to you in…
The Detroit Free Press, Mliveand The Detroit News reported that Michigan Governor Rick Snyder vetoed legislation to permit billboards to…
LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments…
Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A…
Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again.…
New York- A national outdoor advertising company is suing the county over its loss of a billboard as part…
ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations…
Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to…
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is…
18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its…
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency…
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel…
How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard…
BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with…
Vintage advertisement now resides along 101 N. Public Road Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much…
Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are…
Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with…
Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10…
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.…
Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016…
RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.…
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone,…
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.…
A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV…
Preston Smith is big in Washington, D.C. How big? Billboard big. (more…)
Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become…
Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies…
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made…
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm…
This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such…
DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for…
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home…
Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s…
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a…
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement…
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level…
In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party…
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company…
Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in…
Posterscope USA did its part to draw attention to the September 21st premier of FOX’s new Lethal Weapon TV show…
Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium,…
Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved…
Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide…
DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free…
In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula…
New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing-but only around that…
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun…
A state ban on billboards near freeways was recently lifted for a busy section of the 110 Freeway downtown, placing…
Alarmed by the proliferation of digital billboards in Pennsylvania, residents, environmentalists, and local officials had the same message for state…
Is your business eco-conscious? Are you unsure if outdoor digital signage is eco-friendly? Perhaps this will solve your dilemma. You’re…
In a surprising decision, the New Jersey Supreme Court found earlier this month that a township ordinance prohibiting digital billboards…
On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the…
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed…
The District is suing a company that builds large LED signs in the city, saying the signs were constructed illegally…
Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center NEW YORK, NY – Westfield Brand…
The 21st Century LED Billboard By Paul Wright July 2005 Approximately ten years ago digital printing revolutionized traditional billboard displays…
Adams Outdoor Advertising vs. City of Madison Wisconsin Circuit Court Branch 20 – December 31, 2004 Case No. 03CV777 –…
Lamar Advertising Company (NASDAQ: LAMR) reported strong sales and earnings for the second quarter ending June 30, 2004. In a…
Revenue and earnings at Obie Media Corporation (Nasdaq: OBIE) were strong in the second fiscal quarter ending May 31, 2004.…
According to our database of transactions in billboards, prices declined for the second straight year in 2003. The average multiple…
By Jeffrey P. Wright, ASA, CFA Abstract Billboard companies are usually worth surprisingly high prices in the market. Buyers and…
According to our data, Texas landowners get about a 30% revenue share for their billboard leases. How much should you…
According to our data, the average annual rent for a billboard lease in Pennsylvania is $38,444. How much should you…
According to our data, the average annual rent for billboard leases in New York is $619,496. How much should you…
According to our data, the average annual rent for billboard leases in Massachusetts is $32,780. How much should you be…
According to our data, California landowners get about a 33% revenue share for their billboard leases. How much should you…
On February 13, 2003, Lamar Advertising Company reported its fourth quarter and full-year earnings for 2002, with improvements over the…
Billboard owners sometimes find it difficult to obtain financing from banks that are not familiar with the industry. Even if…
Obie Media Corporation reported financial results for the third quarter of their fiscal year that ends November 30. Billboard revenue…
Competitive Media Reporting (CMR), which keeps statistics on advertising, reported that spending on ads in the U.S. during the first…
The term “outdoor” advertising meant billboards in the old days, before advertising became so ubiquitous and increasingly aggressive. People could…
Lamar Advertising Company reported that revenue was up 6% in the second quarter and earnings were also in positive territory.…
Sees Better Advertising Market Ahead On July 15, 2002, Obie Media reported that earnings are holding up fairly well and…
More billboard owners and government agencies are reaching agreements on sign relocations and trade-offs. Both sides are looking for compromise…
The City of Los Angeles recently voted to ban billboards and begin to get a handle on how many signs…
The Los Angeles City Council voted unanimously to ban all new billboards in a city that currently has approximately 10,000…
The Supreme Court of Georgia decided that a billboard owner must be compensated for a sign that could not be…
Total advertising spending in the US was down 0.4% in the first quarter of 2002 according to CMR, an ad-tracking…
Lamar Advertising Company reported an increase in revenue of 3.6% for the first quarter of 2002 compared to the same…
On April 4, 2002, Florida Governor Jeb Bush signed house bill 715 into law, which requires local governments to pay…
Vic Root has been involved in billboard acquisition for more than 50 years. After working with an international public accounting…
Billboards Continue To Be Taxed As Personal Property The Arizona Court of Appeals handed down a decision on March 7,…
Spending on outdoor advertising did not fall nearly as much as spending on other forms of media during 2001. The…
Most people understand what is meant by the word “billboard”: a wood or metal structure with an advertising message on…
Lamar Advertising Company announced on February 13, 2002 that revenue was up 6% for 2001 to a record level of…
California passed State Outdoor Advertising Act SB 919 in August 2001, which requires billboard developers to obtain local permits before…
June – October 2000 The Federal Highway Administration’s Office of Real Estate Services sponsored a survey coordinated by the National…
From Outdoor Outlook, January 7, 2002 (The Outdoor Advertising Association of America). The Georgia Supreme Court has issued an opinion…
The national economic recession is causing a sharp drop in advertising expenditures in 2001. In this economy we assume to…
With the addition of new data received on billboard purchases during the past few years we have updated our chart…
You’d Think The Financing Would Be A No-Brainer… You have finally found the perfect sites with great traffic counts, high…
Lamar Advertising Company reported its financial results for the three months ending September 30, 2001 when it filed a 10-Q…
In a conference call on October 15, 2001 with institutional investors, Obie Media reported on operations for the third quarter…
The Nevada Supreme Court recently addressed several fundamental billboard appraisal issues in the case known as National Advertising Co. v.…
Market prices for billboards and billboard companies are still in a declining trend. The highest multiples of a billboard’s Effective…
When appraisers use income methods and certain sales comparison methods, it is important that they examine both the actual income…
The State of California has passed legislation to limit the cutting of trees and shrubs that block the view of…
Lamar Advertising is the largest pure play outdoor advertising company in North America with billboards in three quarters of the…
Four Billboards in Norfolk, VA Condemned In Snyder Plaza Properties, Inc. v. Adams Outdoor Advertising, Inc., No. 991306 (April 21,…
Supreme Court Ruling On June 28, 2001, the Supreme Court ruled that states could not ban tobacco advertising on billboards…
First Union Securities’ Nantucket Conference On June 28, 2001 Mr. Sean Reilly, Vice President of Mergers and Acquisitions with Lamar…
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media As the Out-of-Home (OOH)…
Clear Channel Outdoor’s Q2 2024 Results: Navigating Challenges and Strengthening Key Segments in the OOH Industry Clear Channel Outdoor Holdings,…
Lamar Advertising’s Q2 2024 Results: Driving Growth Through Digital Innovation and Sustainability in the OOH Industry Lamar Advertising Company recently…
OUTFRONT Media’s Strong Q2 2024 Performance: Insights and Implications for the OOH Industry OUTFRONT Media recently reported its second-quarter results…
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B SignValue is excited to report that…
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market. SignValue is pleased to announce the successful completion of…
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel In 2023, Lamar exhibited significant growth across various financial…
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments In response to Andy Goodman’s insightful piece on handling…
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion Paris, January 25, 2024 – JCDecaux, one of…
Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks SignValue has recently marked a significant milestone by successfully concluding two…
SignValue Has Record Year in 2023 As 2023 has ended, we proudly reflect on a year filled with new rewarding…
Lamar Advertising’s Growth Trajectory Unveiled! In this week’s edition, we explore the compelling insights from Seeking Alpha’s recent analysis of…
December 18th Update:City Council approved for all 80 digital billboards to be built and owned by Metro. An article from…
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution In the ever-evolving realm of out-of-home…
“How AI Could Impact the Advertising Landscape” -Mark Boidman Mark Boidman’s article, “How AI Could Impact the Advertising Landscape,” sheds…
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued…
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the…
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and…
Out-of-Home Advertising: Second Quarter 2023 Marks Historic GrowthIn the second quarter of 2023, the Out of Home (OOH) advertising industry…
Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home…
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male,…
We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The…
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in…
The Effect of Easements on Sign Multiples In a recent Billboard Insider article, a reader posed the following question: “When you are…
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor…
Q2 Reports From Lamar, Outfront, Clear Channel and JCDecaux Lamar Advertising announced its operating results for the second quarter ended…
JCDecaux Reports Strong Growth at 2023 half year benchmark Paris, July 31st, 2023 – JCDecaux SE, the leading global outdoor…
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations In a recent article posted from Billboard Insider…
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent…
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of…
Clear Channel Outperforms Market During Second Quarter 2023 Clear Channel Outdoor, has emerged as a top performer in the stock…
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of…
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption…
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science” Outdoor advertising has always been a…
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly,…
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition In a significant move within the out-of-home (OOH) advertising…
Clear Channel’s European Business Sale Could Help Reduce Debt Clear Channel Outdoor Holdings Inc. (CCO), a prominent outdoor advertising company,…
Q1 Reports From CCO, Lamar, and Outfront Clear Channel Outdoor Holdings, Inc. has reported its financial results for the first…
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference Out-of-home advertising has proven to be a…
Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving,…
Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny…
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has…
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being…
Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand…
SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out…
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled…
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with…
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming…
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the…
SignValue advises Sanctuary Sign Company, LTD on purchase from Outdoor Ads TB. SignValue recently acted as the exclusive advisor for…
Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston,…
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They…
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party…
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that…
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon…
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see…
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider…
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to…
Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a…
Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue…
We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue…
We have been seeing steady increases in the relevance of OOH media in the real world, and now as part…
SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will…
The consumer shopping experience is ever-changing, with new technologies being developed that completely transform the way purchases are made. One…
DOOH is a big topic of discussion for this year, as technology continues to grow exponentially. Alfi has conducted new research that…
The future for DOOH advertising is bright. Check out this article to learn more about the advancing technology for DOOH. Cameras on…
With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be…
SignValue fairly represents outdoor advertising clients with a goal of ensuring that both parties are completely satisfied with every transaction.…
SignAd has acquired select assets from Sain Law Firm in Louisiana. SignValue acted as exclusive advisor for seller in this transaction. If you…
The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our…
Welcome to 2022! To start off the year, we took a moment to recap our top 5 articles of 2021.…
As we wrap up the year, we wanted to share our recent Podcast feature. We are very thankful for the…
Check out this digital sign for sale in Lake Charles, Louisiana. The sign includes one digital display manufactured by Formetco…
SignValue is proud to welcome a new full-time broker to our team. Doug Lister Doug brings over 14 years of…
To wrap up the year, we’ve taken a look at site lease expenses for each of the three public companies…
Your lease is up for renewal and your tenant contacts you about a rate increase. Is the offer fair or…
Last week, the Biden Administration passed a $1.2 trillion bill that includes one of the largest infrastructure packages in U.S.…
The above sign is located in West New York, New Jersey. It is a 20×10 one-sided digital. This billboard has…
We suggest that all Landowners take a moment to review the termination notification requirements included in their billboard lease. Oftentimes,…
Single-sided 12×40 bulletin display located along the I-85 just south of LaGrange, Georgia. You can learn more about the listing…
This week we would like to feature one of the listings on our billboards for sale page. We have a…
The SignValue team would like to congratulate our founders, Paul Wright and Jeff Wright on the 20 year anniversary of…
I had a great time at the IBOUSA conference last week in Pittsburgh. The future is bright for OOH Advertising.…
I’m excited to be attending the IBO conference this week in Pittsburgh. These conferences are always exciting because they are…
One of the methods that the out-of-home advertising industry is using to outperform traditional advertising mediums is their deployment of…
This week we would like to feature one of the listings on our billboards for sale page. We have a…
Check out these quarterly report overviews that SignValue has put together for Lamar and Outfront for the second quarter of…
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
This season, there is ‘Sunshine Everywhere’ For the third year of its “Shot on iPhone” campaign, Apple is embracing the…
Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer…
Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age.…
When does solar lighting make sense? – let’s do the math. In previous articles, I’ve discussed some of the technical…
A state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming…
(NEWS CENTER) – Forty years ago Thursday, Maine Gov. James B. Longley signed into law an act that eventually removed…
The 3 public US out of home companies are more risky that than that US stock market based on their…
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are…
BULLHEAD CITY – Out with the old, in with the new. The Bullhead City Council on Tuesday approved an agreement…
Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced…
Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies…
Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would…
New Zealand -Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement…
When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime…
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor…
Clarksburg, WV -Lamar Advertising is taking the city of Weston to court over its billboard restrictions. Lamar said it got…
Los Angeles, CA-Elected officials on a city committee have generated controversy by loosening a proposed Citywide Sign Ordinance to permit…
Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically…
In the hours leading up to the 2017 NBA draft, the main question on the mind of New York Knicks…
HELENA, Mont. – Environmental groups plan to crash the homecoming in Montana next week of President Trump’s Interior Department…
Insider had a chance to talk with Grey Vick, owner of Grey Outdoor, based in Wilmington North Carolina about the current North…
After months of review, county staff are beginning to see the updated sign ordinance take shape. Both the City of…
Stonington, CT – The owners of Fleming’s Feed on Route 1 are seeking a zoning variance from the town so they…
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take…
SALISBURY, MA – A national advertising company filed a lawsuit Wednesday against three town officials, claiming civil rights violations dating…
Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey…
Pat O’Donnell, President of YESCO Outdoor Media was recently inducted into the OAAA Hall of Fame in honor of an out of…
Beer. Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a…
Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman…
NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most…
NEW YORK , June 14, 2017 /PRNewswire/ OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of…
Industrial computing specialist Distec is calling for businesses to reassess the security of their hardware and software following the latest…
A British shopping center in the vicinity of Liverpool was purportedly defaced with a cheeky message by a group of…
Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passedSB…
The union representing Spokane Transit Authority employees will have an opportunity to continue its challenge to the STA’s bus advertising…
BATON ROUGE, La., June 06, 2017 (GLOBE NEWSWIRE) — Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology…
Columbia, SC- You know when you drive across the Gervais Street bridge into Columbia, admiring the skyline” Or walking along…
SPECIAL TO THE CHRONICLE Rep. Edward Hanes, in conjunction with Rep. David Lewis, Rep. Jason Saine, Rep. Ken Goodman, introduced…
On Wednesday, March 15, iHeartCommunications engaged in a somewhat complex series of private offers to its bondholders. The over-arching entity for publicly…
‘Look Hoo’s Up Downtown.” Those words, superimposed over a photo of an owl, and other images, including a smiley face…
Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday. Here’s what Insider learned. Don Avjean. Outfront eastern…
A large touchscreen display in Union Station in Washington D.C., recently blasted pornographic videos for all to see. The display…
AUSTRALIA – oOh! Media will expand its roadside inventory by almost one third with the addition of 13 digital billboards…
Everett, MA -Billboards are never the most popular item on any agenda, but as the City changes to more of…
Have you ever had a sign taken by a government agency? If it happens, don’t worry, it’s not the end…
Brookings, South Dakota-based LED display manufacturer Daktronics announces that Minnesota-based HighRoad Advertising has added its first digital billboard…
RALEIGH, NC – As part of Charlotte’s Independence Boulevard project, North Carolina’s transportation department took down a billboard at the…
PHOENIX – Arizonans won’t have to worry the state or city will demand a background check before someone can sell…
More than 600 residents have signed a petition raised by 5th Square, an urbanist political action committee. The Philadelphia…
AUBURN – Voters at the annual town meeting Tuesday night defeated a zoning amendment that would have allowed the installation…
INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from…
Pocatello’s City Council cast their votes Thursday on whether a digital billboard should be placed near the intersection of Jefferson…
Tennessee’s Billboard Act has been declared unconstitutional by a recent federal court decision. Under the terms of that decision, all…
Alabama highways were dotted with billboards from the early days of car travel. Check out the billboards during wartime and the…
National Geographic marked Endangered Species Day last Friday with a Times Square billboard takeover that let people take a selfie…
NJ -Palmer Township officials want to keep digital billboards away from homes and make sure they stay dim at night before…
New York City-based outdoor advertising giant Clear Channel Outdoor Americas is the recipient of the Ad Council’s Crystal Bell award…
Recently, a fried chicken restaurant franchise in Texas was forced to turn off its imported outdoor LED signs at two…
Members Would ‘Scrutinize’ Ads Proposed for City METHUEN, MA – At least two city councilors are backing a proposal for…
Summary Well placed digital media is a perfect conduit for consumers to engage through social and mobile integration, and use…
Lexington city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community. …
State lawmakers are racing against the clock to correct Texas’ sign ordinance, struck down last year by an appeals…
“Billboard Bob” is gone, but the billboard industry is back with a vengeance. Sen. Bob Rucho, a Mecklenburg Republican,…
If you keep up with the news in Pittsburgh-as you no doubt do, astute reader of NEXTpittsburgh that you are-you…
Company claimed signs were illegally taken. The realignment of Maple Avenue will go forward without the threat of continued…
PEABODY, MA – No more billboards. If there ever were a plaintive cry from Peabody city councilors, that would be…
An iconic roadway deserves more billboards! City staffers in West Hollywood are concerned the Sunset Strip is losing its edge…
EATONTOWN, NJ: The borough council is looking for more information before signing off on the installation of a new billboard…
Many out of home leases require lease payments annually in advance. Is prepaid rent recoverable if a lease terminates early? …
MERIDEN, CT – Drivers on Interstate 691 might notice a new digital billboard flashing advertisements near Exit 8. Overlooking the…
MONTVILLE, NJ – The Montville Township Zoning Board of Adjustment rejected one application to install an L.E.D. billboard in Pine…
Last week, the U.S. District Court for the District of Montana issued an order granting the City of Missoula’s motion…
A Pittsburgh nonprofit wants to replace the controversial black and yellow Sprint sign on Mt. Washington with a Hollywood-style…
Throwing out a law that’s governed outdoor advertising in Tennessee for the past 45 years, a federal judge in Memphis has ruled…
A massive digital billboard near the Eisenhower Interchange has to be removed because it violates state regulations regarding highway…
Unlike other traditional advertising platforms like magazines and newspapers, out-of-home advertising such as billboards and subway posters grew almost 7%…
Amid criticism about his proposed billboard bill, State Sen. Sonny Borrelli, R-Lake Havasu City, said he wants to clear the…
Air Series (Patent No. 9607533) has taken the industry by storm since its commercial launch in January 2017. “The…
AdSemble has launched a new way for businesses to buy ads on digital billboards. To use the company’s new Open Display…
Florida-It’s back to the drawing board for Clear Channel and other outdoor media owners in St. Johns County after…
New data shows that nearly three-quarters of US adults feel the ads they see, hear, or read are generally…
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space…
UNITED KINGDOM – Digital out-of-home (DOOH) advertising will grow faster than mobile and Video On Demand (VOD) over the next…
The state will hold a April 13 hearing on a proposal to construct an electronic billboard along Route 3 in…
WASHINGTON – March 9, 2017 – Out of home (OOH) advertising revenue rose 3.1% in 2016 compared to the previous year, accounting…
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital…
An artist in California is replacing garish billboard ads with nature photos that blend almost perfectly into the surrounding landscapes-because…
Motorists along Highway 99 in Modesto could have something new to look at – digital billboards. The City Council…
When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager…
NEW YORK, NY – A DOOH campaign featuring a herd of digitally-generated 3D elephants is preparing to march across the…
Despite a new court settlement that allows billboard company GEFT Outdoor LLC to operate two digital billboards in Indianapolis, the…
Austin, TX – Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a…
In the newest Nielsen OOH research study, more than half of US adults 18+ report they have noticed a poster…
Pittsburg filed suit against Lamar Advertising on Tuesday seeking immediate removal of a large sign from atop Mt. Washington.…
Insider recently bought some billboards in Indianapolis. They used lightweight eco-vinyl. Yesterday there was a big windstorm and look what…
A billboard in Winston-Salem, North Carolina, will be at the heart of a protest on Sunday after some in…
AUBURN, MA – Springtime, when town officials’ fancies turn toward thoughts of the May annual town meeting. On Monday the…
Tracy, MN-The City of Tracy and the Tracy Lions Club are joining forces in hopes of erecting a digital, community…
90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10…
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday…
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the…
The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25…
Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a…
City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to…
Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed…
TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s…
PHOENIX – A Senate panel agreed Monday to allow electronic billboards in northwest Arizona after its chief proponent agreed to extensive…
London-Drivers stuck in traffic at a set of traffic lights in London are being served digital billboard ads from the…
DANVILLE, Ill. – (February 1, 2017) – While most people tune into the big football game to watch the…
For more than a decade, the out of home advertising (OOH) industry has worked with law enforcement to involve…
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and glass manufacturers are teaming up…
The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most…
As mobile device usage exploded, and resulted in enormous ad spend, it’s evolved into a strategic ally for OOH. Instead…
DADE CITY, FL- Pasco County commissioners agreed Tuesday to let the outdoor advertising industry step into the digital age along…
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference…
At last year’s Geopath/OAAA convention, Lamar’s CEO Sean Reilly predicted that within 10 years most of Lamar’s billboards would be…
MOUNT OLIVE TWP, New Jersey. – They flash different messages every eight seconds and police and other officials are convinced…
The digital signage industry continues to grow. There is a new story daily regarding hardware and software that delivers more…
When smokers walk by a certain billboard in Stockholm, something strange happens: The billboard coughs at them. The innovative advertisement…
The Missouri Court of Appeals has ruled that the Kansas City, Missouri, Board of Adjustment abused its discretion in failing…
Billboard company GEFT Outdoor LLC and the city of Indianapolis have agreed to a court settlement that will allow the…
Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars…
How do you even begin to honor an icon who has sadly passed away, but meant so much to you in…
The Detroit Free Press, Mliveand The Detroit News reported that Michigan Governor Rick Snyder vetoed legislation to permit billboards to…
LaGrange, GA – Commission chambers were unusually crowded on Tuesday morning, as residents and small business owners stated their arguments…
Lucasfilm teamed up last month with O2, World Duty Free, Gillette and Kaspersky Lab to promote “Rogue One: A…
Posterscope USA Shares Outlook and Predictions for Out-of-Home Industry in 2017 NEW YORK, NY – It’s that time of year again.…
New York- A national outdoor advertising company is suing the county over its loss of a billboard as part…
ArtPop is a program that promotes local artists’ work through available media space. This program is made possible by generous donations…
Lights in 2017. Coca Cola and Samsung Continue as Advertisers UNITED KINGDOM – Ocean Outdoor has won a contract to…
The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is…
18 Bowl Games Receiving Daktronics Event Support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its…
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency…
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel…
How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard…
BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with…
Vintage advertisement now resides along 101 N. Public Road Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much…
Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are…
Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with…
Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10…
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.…
Kinetic Receives Top Prize for General Mills Totino’s “4/20 Holiday” Campaign NEW YORK, NY – Kinetic was honored with the 2016…
RENO, NV – Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail.…
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone,…
CA-From a pack of 10, a Roseville company has secured the contract for electronic billboards owned by the Sacramento Kings.…
A lot can happen in a decade. In 2007, the iPhone was introduced, Mad Men was the acclaimed new TV…
Preston Smith is big in Washington, D.C. How big? Billboard big. (more…)
Louisville, KY-In a sign of the times, electronic message signs and billboards with changing texts and graphics have become…
Miami-based AdMobilize, developers of an app that provides real-time analytics on both vehicle and pedestrian traffic for out-of-home media companies…
Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made…
You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm…
This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such…
DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for…
PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home…
Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s…
Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a…
The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension of a 20-year billboard agreement…
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level…
In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party…
Who is T-Rex? T-Rex Property AB was founded in 2003 by Mats Hylin, Mats Dahlgren and Fredrik Persson. The company…
Halloween is a time for ghouls, goblins, monsters, and . . . scary sign regulation problems. An interesting Halloween tradition in…
Posterscope USA did its part to draw attention to the September 21st premier of FOX’s new Lethal Weapon TV show…
Summary: The nature of today’s out of home advertising (OOH) is truly unique and dialectical. As the oldest advertising medium,…
Orange County, CA-Two eye-grabbing digital billboards are near completion along the 57 in Placentia. Last year, the City Council approved…
Digital billboards and posters are a highly effective way to build brand recognition and communicate your message to a wide…
DANVILLE, Ill. – (October 4, 2016) – Owners of Watchfire digital billboards and on premise LED signs can download free…
In preparing a news story, reporters are taught to answer five questions: “who, what, where, when and why.” This formula…
New Yorkers walking by 52nd Street and Broadway on Wednesday may have noticed that it was snowing-but only around that…
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun…
A state ban on billboards near freeways was recently lifted for a busy section of the 110 Freeway downtown, placing…
Alarmed by the proliferation of digital billboards in Pennsylvania, residents, environmentalists, and local officials had the same message for state…
Is your business eco-conscious? Are you unsure if outdoor digital signage is eco-friendly? Perhaps this will solve your dilemma. You’re…
In a surprising decision, the New Jersey Supreme Court found earlier this month that a township ordinance prohibiting digital billboards…
On August 26, 2016, the Texas Appeals Court for the Third District in Austin voided the two sections of the…
When Axl Rose ended a 23-year feud with his former Guns N’ Roses bandmates, Duff McKagan and Slash, and agreed…
The District is suing a company that builds large LED signs in the city, saying the signs were constructed illegally…
Larger-Than-Life Digital Screen Network Reaches 100 Million Visitors Annually at Westfield World Trade Center NEW YORK, NY – Westfield Brand…
The 21st Century LED Billboard By Paul Wright July 2005 Approximately ten years ago digital printing revolutionized traditional billboard displays…
Adams Outdoor Advertising vs. City of Madison Wisconsin Circuit Court Branch 20 – December 31, 2004 Case No. 03CV777 –…
Lamar Advertising Company (NASDAQ: LAMR) reported strong sales and earnings for the second quarter ending June 30, 2004. In a…
Revenue and earnings at Obie Media Corporation (Nasdaq: OBIE) were strong in the second fiscal quarter ending May 31, 2004.…
According to our database of transactions in billboards, prices declined for the second straight year in 2003. The average multiple…
By Jeffrey P. Wright, ASA, CFA Abstract Billboard companies are usually worth surprisingly high prices in the market. Buyers and…
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media As the Out-of-Home (OOH)…
Clear Channel Outdoor’s Q2 2024 Results: Navigating Challenges and Strengthening Key Segments in the OOH Industry Clear Channel Outdoor Holdings,…
Lamar Advertising’s Q2 2024 Results: Driving Growth Through Digital Innovation and Sustainability in the OOH Industry Lamar Advertising Company recently…
OUTFRONT Media’s Strong Q2 2024 Performance: Insights and Implications for the OOH Industry OUTFRONT Media recently reported its second-quarter results…
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B SignValue is excited to report that…
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market. SignValue is pleased to announce the successful completion of…
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel In 2023, Lamar exhibited significant growth across various financial…
The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments In response to Andy Goodman’s insightful piece on handling…
JCDecaux Announces Strong 2023 Revenue Growth Driven by Digital and Global Expansion Paris, January 25, 2024 – JCDecaux, one of…
Strategic Valuations: SignValue Enhances Amtrak’s Position in NYC Talks SignValue has recently marked a significant milestone by successfully concluding two…
SignValue Has Record Year in 2023 As 2023 has ended, we proudly reflect on a year filled with new rewarding…
Lamar Advertising’s Growth Trajectory Unveiled! In this week’s edition, we explore the compelling insights from Seeking Alpha’s recent analysis of…
December 18th Update:City Council approved for all 80 digital billboards to be built and owned by Metro. An article from…
The Uncharted Territory of Faux Out-of-Home Ads: Striking a Balance between Creativity and Caution In the ever-evolving realm of out-of-home…
“How AI Could Impact the Advertising Landscape” -Mark Boidman Mark Boidman’s article, “How AI Could Impact the Advertising Landscape,” sheds…
In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued…
2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the…
In recent news Clear Channel Outdoor Holdings, Inc. announced that they have sold Clear Channel France to Equinox Industries and…
Out-of-Home Advertising: Second Quarter 2023 Marks Historic GrowthIn the second quarter of 2023, the Out of Home (OOH) advertising industry…
Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home…
OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male,…
We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The…
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in…
The Effect of Easements on Sign Multiples In a recent Billboard Insider article, a reader posed the following question: “When you are…
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor…
Q2 Reports From Lamar, Outfront, Clear Channel and JCDecaux Lamar Advertising announced its operating results for the second quarter ended…
JCDecaux Reports Strong Growth at 2023 half year benchmark Paris, July 31st, 2023 – JCDecaux SE, the leading global outdoor…
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations In a recent article posted from Billboard Insider…
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent…
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of…
Clear Channel Outperforms Market During Second Quarter 2023 Clear Channel Outdoor, has emerged as a top performer in the stock…
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of…
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption…
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science” Outdoor advertising has always been a…
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly,…
JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition In a significant move within the out-of-home (OOH) advertising…
Clear Channel’s European Business Sale Could Help Reduce Debt Clear Channel Outdoor Holdings Inc. (CCO), a prominent outdoor advertising company,…
Q1 Reports From CCO, Lamar, and Outfront Clear Channel Outdoor Holdings, Inc. has reported its financial results for the first…
The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference Out-of-home advertising has proven to be a…
Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving,…
Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny…
Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has…
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being…
Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand…
SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out…
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
Billboard REITs: A Hedge Against Inflation Hoya Capital recently published an informative article in Seeking Alpha on billboard REITs, titled…
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with…
Is Digital OOH advertising the answer to a future without cookies? Digital Out of Home (DOOH) advertising is quickly becoming…
Wait, Did You Say Recession? The OOH Industry Braces for an Economic Downturn Based on the extreme volatility during the…
SignValue advises Sanctuary Sign Company, LTD on purchase from Outdoor Ads TB. SignValue recently acted as the exclusive advisor for…
Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston,…
Digital Versus Billboards Static Pros and Cons [Infographic] Static Billboards Static billboards are your tried-and-true method of OOH advertising. They…
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party…
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that…
It is not very often that the OOH industry is introduced to a new advertising platform. However, UK-based Motion Icon…
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see…
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider…
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to…
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to…
Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a…
Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue…
We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue…
We have been seeing steady increases in the relevance of OOH media in the real world, and now as part…
SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will…
The consumer shopping experience is ever-changing, with new technologies being developed that completely transform the way purchases are made. One…
DOOH is a big topic of discussion for this year, as technology continues to grow exponentially. Alfi has conducted new research that…
The future for DOOH advertising is bright. Check out this article to learn more about the advancing technology for DOOH. Cameras on…
With the Super Bowl coming up this weekend, there is a lot of talk about the commercials that will be…
SignValue fairly represents outdoor advertising clients with a goal of ensuring that both parties are completely satisfied with every transaction.…
SignAd has acquired select assets from Sain Law Firm in Louisiana. SignValue acted as exclusive advisor for seller in this transaction. If you…
The SignValue team would like to highlight our projects completed in 2021 and express our gratitude towards all of our…
Welcome to 2022! To start off the year, we took a moment to recap our top 5 articles of 2021.…
As we wrap up the year, we wanted to share our recent Podcast feature. We are very thankful for the…
Check out this digital sign for sale in Lake Charles, Louisiana. The sign includes one digital display manufactured by Formetco…
SignValue is proud to welcome a new full-time broker to our team. Doug Lister Doug brings over 14 years of…
To wrap up the year, we’ve taken a look at site lease expenses for each of the three public companies…
Your lease is up for renewal and your tenant contacts you about a rate increase. Is the offer fair or…
Last week, the Biden Administration passed a $1.2 trillion bill that includes one of the largest infrastructure packages in U.S.…
The above sign is located in West New York, New Jersey. It is a 20×10 one-sided digital. This billboard has…
We suggest that all Landowners take a moment to review the termination notification requirements included in their billboard lease. Oftentimes,…
Single-sided 12×40 bulletin display located along the I-85 just south of LaGrange, Georgia. You can learn more about the listing…
This week we would like to feature one of the listings on our billboards for sale page. We have a…
The SignValue team would like to congratulate our founders, Paul Wright and Jeff Wright on the 20 year anniversary of…
I had a great time at the IBOUSA conference last week in Pittsburgh. The future is bright for OOH Advertising.…
I’m excited to be attending the IBO conference this week in Pittsburgh. These conferences are always exciting because they are…
One of the methods that the out-of-home advertising industry is using to outperform traditional advertising mediums is their deployment of…
This week we would like to feature one of the listings on our billboards for sale page. We have a…
Check out these quarterly report overviews that SignValue has put together for Lamar and Outfront for the second quarter of…
Lamar reported a strong 2022 Q4 financial performance, with a total revenue of $535 million, an increase of 8% compared…
This season, there is ‘Sunshine Everywhere’ For the third year of its “Shot on iPhone” campaign, Apple is embracing the…
Clear Channel Airports, a subsidiary of iHeartMedia Inc., has signed a five-year partnership with Des Moines International Airport to offer…
Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age.…
When does solar lighting make sense? – let’s do the math. In previous articles, I’ve discussed some of the technical…
A state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming…
(NEWS CENTER) – Forty years ago Thursday, Maine Gov. James B. Longley signed into law an act that eventually removed…
The 3 public US out of home companies are more risky that than that US stock market based on their…
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are…
BULLHEAD CITY – Out with the old, in with the new. The Bullhead City Council on Tuesday approved an agreement…
Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced…
Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies…
Last week, a federal district court in Indiana ruled that the enforcement of the City of Bedford’s sign ordinance would…
New Zealand -Digital billboards are adding value to commercial buildings by providing steady and lucrative revenue streams to supplement…
When we think of advertising and promotional images, we usually consider a business’s walls, windows or display units as prime…
NEW YORK, July 5, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that it has completed an asset swap with Independent Outdoor…
Clarksburg, WV -Lamar Advertising is taking the city of Weston to court over its billboard restrictions. Lamar said it got…
Los Angeles, CA-Elected officials on a city committee have generated controversy by loosening a proposed Citywide Sign Ordinance to permit…
Recreational marijuana use may still be illegal in New Mexico but that hasn’t stopped one clever McDonald’s franchise from strategically…
In the hours leading up to the 2017 NBA draft, the main question on the mind of New York Knicks…
HELENA, Mont. – Environmental groups plan to crash the homecoming in Montana next week of President Trump’s Interior Department…
Insider had a chance to talk with Grey Vick, owner of Grey Outdoor, based in Wilmington North Carolina about the current North…
After months of review, county staff are beginning to see the updated sign ordinance take shape. Both the City of…
Stonington, CT – The owners of Fleming’s Feed on Route 1 are seeking a zoning variance from the town so they…
We’re under one month from the premiere of Peter Parker’s firsts solo flick set in the Marvel Cinematic Universe. Take…
SALISBURY, MA – A national advertising company filed a lawsuit Wednesday against three town officials, claiming civil rights violations dating…
Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey…
Pat O’Donnell, President of YESCO Outdoor Media was recently inducted into the OAAA Hall of Fame in honor of an out of…
Beer. Lots of beer. This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a…
Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman…
NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most…
NEW YORK , June 14, 2017 /PRNewswire/ OUTFRONT Media Inc. (NYSE: OUT) announced today that it has acquired a leading portfolio of…
Industrial computing specialist Distec is calling for businesses to reassess the security of their hardware and software following the latest…
A British shopping center in the vicinity of Liverpool was purportedly defaced with a cheeky message by a group of…