Out of Home (OOH) advertising revenue rose 3% in Q2 2025, hitting $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). Year-to-date growth now stands at 2.6%.

What’s Driving Growth?

  • Digital OOH accounted for 36% of total Q2 sales, growing 9.2% year-over-year.
  • Transit advertising saw the biggest lift, up 8.9% over Q2 2024.
  • Key booming categories:
  • Financial Services (+32.9%)
  • Communications (+30.5%)
  • Insurance & Real Estate (+13.8%)
  • Local Services & Amusements (+10.4%)

Top Spending Categories & Brands

Top product categories included Legal Services, Consumer Banking, Medical Centers, Hotels, Local Government, Colleges, QSRs, and Software.

The product categories that grew most notably:

  • Consumer Banking
  • Legal Services
  • Computer Software
  • Hospitality & Healthcare

Top Advertisers in Q2 (by OOH spend):

  • Morgan & Morgan
  • Apple
  • McDonald’s
  • Coca-Cola
  • Verizon
  • (Disney, T-Mobile, Comcast, and more)

65% of top 100 advertisers increased spend YoY.

Brands like FIFA, Geico, Mastercard, and Kia more than doubled their investment.

Tech & Live Events Fueling the Surge

  • 27 of the top 100 OOH advertisers were tech or DTC brands, including Amazon, Netflix, and HBO.
  • Major live events (like the FIFA Club World Cup) sparked heavy OOH investment — a trend expected to grow as the 2026 World Cup nears.

*Read the full article here

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