Globe Newswire By Staff Writer June 6, 2017
- A camera mounted 1,000 feet ahead of the Lamar digital billboard scans for vehicle grilles.
- When it recognizes a particular make and model, the billboard message shifts from a generic teaser ad to a personalized one for that vehicle make and model.
- The artwork was designed to speak to Transformers fans – with imagery and references from the hit series of films – and to pique the interest of the marketplace with personalized messaging, generating excitement leading up to the film release.
- The billboards will take into account the speed of traffic to calculate the precise moment and length of time to display the personalized message.
Lamar executed the first digital billboard campaign in the U.S. using vehicle recognition technology to deliver contextually relevant messages for Chevrolet in 2016.
About Lamar Advertising Company Founded in 1902, Lamar Advertising Company (Nasdaq:LAMR) is one of the largest outdoor advertising companies in the world, with more than 330,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,600 displays. Please feel free to explore our website www.lamar.com or contact us at email@example.com for additional information.
From Michael Bay, and based on the Hasbro line of popular toys, Transformers: The Last Knight shatters the core myths of the Transformers franchise, and redefines what it means to be a hero. Humans and Transformers are at war, Optimus Prime is gone. The key to saving our future lies buried in the secrets of the past, in the hidden history of Transformers on Earth. Saving our world falls upon the shoulders of an unlikely alliance: Cade Yeager (Mark Wahlberg); Bumblebee; an English Lord (Anthony Hopkins); and an Oxford Professor (Laura Haddock). There comes a moment in everyone’s life when we are called upon to make a difference. In Transformers: The Last Knight, the hunted will become heroes. Heroes will become villains. Only one world will survive: theirs, or ours. To learn more about the movie go to: transformersmovie.com.