The Power of Experiential Marketing Through Innovative OOH Billboards

The Power of Experiential Marketing Through Innovative OOH Billboards

With rapid advancements in technology, traditional marketing techniques are gradually being replaced by experimental strategies. Experiential marketing has emerged as a highly effective approach to engaging customers by providing a unique, immersive, and memorable experience. In recent years, many brands have developed billboards to implement experimental marketing by creating innovative ways to catch the attention of consumers.

McDonald’s is a great example of a company that has successfully utilized billboards to execute experimental marketing. In Sweden, McDonald’s created a food truck billboard that allowed customers to scan a QR code to view the menu and order food from the nearest outlet. Another innovative idea by McDonald’s was the walk-through billboard, where customers could walk up to a billboard and order food in London. These are just a few examples of how companies can leverage billboards for experimental marketing.

An article by states that 74% of consumers are more likely to purchase a product when engaged with experiential marketing. So it is important that brands focus on personalization and location while implementing experiential marketing, which helps establish a stronger emotional connection with their target audience, leading to increased brand loyalty and driving sales. Experiential marketing has the potential to create a buzz around the brand, resulting in greater brand awareness and a higher return on investment.


Exchange4media- How Experiential Marketing is Making OOH More Appealing

Bizbash- Experiential Marketing Activations/Sponsorships

Thedrum- McDonald’s Use of Food Truck Billboards