Out-of-Home (OOH) advertising continues to prove its value, generating awareness and promoting action across several major categories:

Job Recruitment:

57% of adults recall seeing employment-related OOH ads, with 75% taking some form of action—and 33% applying for a job. Ads highlighting salary (48%) and benefits (39%) are especially compelling.

Non-Alcoholic Beverages:

OOH beverage ads achieve a 73% recall rate, with 43% of viewers making a purchase. Consumers are most drawn to ads promoting new products (45%) and savings (41%).

Personal Care Products:

70% of adults recall personal care ads, and 83% take action—often making a purchase (41%). Interest is highest when pricing (42%) and product benefits (41%) are highlighted.

Real Estate:

62% recall rate, with 59% taking action—like searching listings or visiting agent websites. Ads focusing on local properties, home types, and agent experience drive the most interest.

Sit-Down & Fine Dining:

71% recall rate and 86% action rate, often including online searches or app downloads. Consumers respond most to ads featuring restaurant location (35%) and cost savings (34%).

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