Link Media Reports Q1 2025 Results

Key Highlights:

Revenue and Financials:

  • 2025 Q1 Revenue: Link reported $10.8 million in revenue for Q1 2025, reflecting a 0.6% year-over-year increase from Q1 2024.
  • Percentage of Revenue to Landowners: This figure rose slightly to 20.8%, up 0.9 percentage points from the previous year.

Operating Costs and Efficiencies:

  • Depreciation and Amortization: Depreciation expenses increased marginally to 12.0% (up 0.1% YoY), while amortization dropped to 8.9% (down 0.2% YoY).
  • Cost of Billboard Revenues: Improved operational efficiency led to a decrease in cost as a percentage of billboard revenue—from 14.8% in Q1 2024 to 13.9% in Q1 2025.
  • Commissions: The share of total segment operating revenues paid out as commissions dropped to 6.7%, a 15% decrease from the prior year—credited to adjustments in the compensation structure.

Operational Insights:

  • Lease Terms: The average remaining weighted lease term declined to 15.8 years, down 3.7% compared to Q1 2024.
  • Billboard Inventory: As of March 31, 2025, Link operates approximately 4,000 billboards, covering around 7,600 advertising faces—on par with the prior year.

It appears that Link recognized a softening in the OOH market (perhaps earlier than other OOH companies) and scaled back acquisitions over the last year and instead continued to focus on efficiencies and sales cost savings. This should bode well for them over the next year or so while the economy rides out recent volatility.

SignValue’s Role in the OOH Industry:

As a trusted advisor in billboard valuation and consulting, SignValue is committed to helping clients navigate the evolving OOH landscape. Our expertise includes:

  • Appraisal: Providing precise and actionable insights into the value of advertising properties.
  • Brokerage: Assisting clients in buying, selling, and leasing OOH advertising assets to achieve optimal financial outcomes.
  • Consulting: Advising sign and landowners to maximize the value of their assets and build better signs.
  • Management: Helping landowners maximize the value of their billboard lease interests.

For more information on how we can assist with your OOH advertising needs, contact us at info@signvalue.com or (480) 657-8400.

Scroll to Top