The U.S. out of home (OOH) advertising industry continues its historic growth streak, posting record-breaking Q1 revenue of $1.98 billion—a 2% year-over-year increase and the 16th consecutive quarter of growth, according to the Out of Home Advertising Association of America (OAAA).

Digital OOH (DOOH) led the charge, growing 9% year-over-year and now accounting for more than a third (34%) of total OOH ad spend. Among formats, Street Furniture saw the biggest gains (+5.5%), followed by Transit (+3.4%) and Place-Based media (+3.2%).

Top Q1 advertisers included M&Ms, Apple, Morgan & Morgan, Verizon, and McDonald’s. Notably, over 60% of the top 100 advertisers increased their spend vs. Q1 2024, with 17 doubling their investment—including Boost Mobile, Rocket Mortgage, and Turo.

Key product category growth came from:

• Wireless Telecom Providers (+116%)
• Architects, Contractors, Engineers (+27%)
• Legal Services (+18%)
• Chain Food Stores/Supermarkets (+14%)

Communications led all sectors with a 99.3% increase in volume.

Technology and DTC brands made up over a quarter of the top 100 spenders, with Apple, Amazon, Netflix, and DoorDash among the top 30.

OAAA’s report, based on data from Miller Kaplan, MediaRadar, and public company reporting, reaffirms OOH’s continued momentum and expanding role in modern advertising.

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SignValue’s Role in the OOH Industry:

As a trusted advisor in billboard valuation and consulting, SignValue is committed to helping clients navigate the evolving OOH landscape. Our expertise includes:

• Appraisal: Providing precise and actionable insights into the value of advertising properties.
• Brokerage: Assisting clients in buying, selling, and leasing OOH advertising assets to achieve optimal financial outcomes.
• Consulting: Advising sign and landowners to maximize the value of their assets and build better signs.
• Management: Helping landowners maximize the value of their billboard lease interests.

For more information on how we can assist with your OOH advertising needs, contact us at info@signvalue.com or (480) 657-8400.