Q2 Reports From Lamar, Outfront, Clear Channel and JCDecaux Lamar Advertising announced its operating results for the second quarter ended June 30, 2023. The company reported a 4.5% increase in net revenues, from $517.9 million in Q2 2022 to $541.1 million in Q2 2023. Operating income also increased by $10.3 million, from $166.5 million in […]
Unlocking Billboard Value: The Power of Perpetual Easements in Out-of-Home Company Valuations In a recent article posted from Billboard Insider it discusses the difference between EBIDTA and Billboard Cashflow in the context of valuing out-of-home companies and billboards. Out-of-home companies are typically valued at 8-12 times their Billboard Cashflow. If you own an easement or
The Challenges and Potential of EV Chargers and Cartop Advertising in the OOH Industry SignValue recently completed a valuation of EV charger and cartop display advertising assets for a NYC investment firm. While the majority of Out-of-Home revenue is still generated by static and digital billboards, there are countless new companies going into uncharted OOH
Global Out of Home Industry Aims to Double Market Share by 2023, Emphasizes Consolidation and Standardization The global Out of Home (OOH) industry has successfully recovered from the pandemic, according to Tom Goddard, the President of the World Out of Home Organization (WOO). However, Goddard emphasized the need for the industry to increase its global
