The number one thing that almost everyone asks me, after I tell them that we are billboard consultants is, “Ooh interesting, so that’s based on how many cars pass the signs, right?” I politely tell them that circulation one of the many things that we consider, but we have found a way to complicate it […]

When was the last time you updated your company website? According to a survey from BillboardInsider, company websites are the most effective marketing tools for Billboard Companies. I was surprised to see that Facebook took precedent over LinkedIn. Does this mean that Billboards are a B2C transaction? I don’t think so, but I do think that ad buyers

We’ve moved! We spent the weekend moving SignValue into larger offices. Now we have a little more room to spread out as we grow. After a long morning moving boxes I was wiped out, so I drove through a Starbucks for something cold (and caffeinated) to keep going. I couldn’t help but notice something at

  How much should you get for your billboard lease? This is one question that every landowner asks themselves. The revenue that your tenant (the sign company) generates from advertising displays is the number one factor in determining a fair market lease rate. The major dilemma for most landowners is that they have no idea