Federal Reserve Survey: Continued Tightening of Lending Standards Reflect Economic Caution

In a recent article by Billboardinsider, the October 2023 Federal Reserve Bank Survey of Bank Loan Officers indicates a continued trend of tightening lending standards in the commercial and industrial loan sectors. Key highlights from the survey include: – Commercial and industrial loan standards have tightened for five consecutive quarters, along with a rise in […]

Q3 Reports Infographics

2023 3rd Quarter Results For Lamar Advertising, Outfront Media, and Clear Channel Outdoor. Elevate your OOH Industry IQ: Unveil the results of the OOH industry leaders: Lamar Advertising, Clear Channel Outdoor, and Outfront Media in SignValue’s latest Quarterly Infographics! Embark on a visual journey with our three captivating infographics, spotlighting pivotal takeaways from the 3rd

Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth

 Out-of-Home Advertising: Second Quarter 2023 Marks Historic Growth In the second quarter of 2023, the Out of Home (OOH) advertising industry had a 2.2% boost in revenue, reaching $2.68 billion, as reported by the Out of Home Advertising Association of America (OAAA). This is the second-highest quarterly revenue in OOH history. Digital OOH advertising, which

Clear Channel Outdoor is lighting up the Las Vegas skyline with their latest collaboration with the Westin Las Vegas Hotel & Spa!

Clear Channel Outdoor’s New Out-of-Home Spectaculars Illuminate Las Vegas Skyline Clear Channel Outdoor (NYSE: CCO), a global leader in out-of-home (OOH) media, has just unveiled a new collaboration with the Westin Las Vegas Hotel & Spa. This partnership introduces three large OOH spectaculars strategically positioned along the Formula 1 Vegas Grand Prix track, offering advertisers an

OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023

OUTFRONT’S Strategic Roadmap: Navigating Challenges and Growth in 2023 In a recent article from Billboard Insider OUTFRONT’s CEO, Jeremy Male, outlined the company’s plan for the rest of the year at the Citi 2023 Global Tech Conference. The key points of their strategy are: Growing Transit Business: aims to revitalize its transit business, which has

Programmatic DOOH on the Rise: Insights from VIOOH’s Latest Report

We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The future of programmatic DOOH (prDOOH) is undoubtedly on the rise, and the insights from this report shed light on its growing popularity, particularly in the United States. Key Highlights: Impressive Growth: According to the report,

Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising.

Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in the Middle East, has announced the launch of René, a digital bridge that is set to redefine the OOH advertising landscape. René is located at the World Trade Center, one of the busiest intersections in Dubai,

The Effect of Easements on Sign Multiples

The Effect of Easements on Sign Multiples In a recent Billboard Insider article, a reader posed the following question: “When you are ready to sell your property, is it more advantageous to sell your land along with your structure and include a perpetual easement, or to keep the land and sell it as a whole?”    

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