Link Media Outdoor Reports Q2 2025 Results

Key Highlights:

Revenue and Financials:

• Link Media reported $11.4 million in revenue for Q2 2025, marking a slight year-over-year increase of 0.02% compared to Q2 2024.
• Percentage of Revenue to Landowners: Site lease expenses decreased to 18.2% of revenue, down 2.6% from the same period last year.

Operating Costs and Efficiencies:

• Cost of Billboard Revenues: Operational improvements led to a reduction in billboard revenue costs from 14.3% in Q2 2024 to 13.1% in Q2 2025. The decline was mainly attributed to lower ground rent expenses.
• Commissions: The portion of total segment operating revenues paid as commissions dropped to 6.5%, down from 8.0% in Q2 2024—a notable 1.5 percentage point decrease.

Operational Insights:

• Lease Terms: The average remaining weighted lease term stands at 15.9 years, indicating long-term asset stability.
• Billboard Inventory: As of June 30, 2025, Link operates approximately 3,950 billboards with around 7,570 advertising faces, holding steady compared to the prior year.

Link Media Outdoor maintained a stable revenue base in Q2 2025 while effectively reducing key operating costs. Lower site lease and commission expenses reflect a continued focus on operational efficiency. Billboard and advertising face counts remained consistent, and long-term leases provide a solid foundation for future growth. The company remains focused on keeping costs down while the OOH advertising market remains steady.

SignValue’s Role in the OOH Industry:

As a trusted advisor in billboard valuation and consulting, SignValue is committed to helping clients navigate the evolving OOH landscape. Our expertise includes:

• Appraisal: Providing precise and actionable insights into the value of advertising properties.
• Brokerage: Assisting clients in buying, selling, and leasing OOH advertising assets to achieve optimal financial outcomes.
• Consulting: Advising sign and landowners to maximize the value of their assets and build better signs.
• Management: Helping landowners maximize the value of their billboard lease interests.

For more information on how we can assist with your OOH advertising needs, contact us at info@signvalue.com or (480) 657-8400.