The Out of Home Advertising Association of America (OAAA) just dropped its 2024 MegaBrands and OOH Advertising Facts & Figures reports — and the results are a strong vote of confidence in the power of out of home (OOH) advertising. From industry giants to fast-growing disruptors, brands are doubling down on OOH to boost visibility, drive performance, and tap into cultural relevance.

The top five OOH advertisers in 2024 are:

  • Apple – $68.3M
  • McDonald’s – $61.0M
  • Amazon – $55.1M
  • Coca-Cola – $46.8M
  • Verizon – $44.2M

Apple takes the #1 spot for the third year in a row. They’re joined by other heavy hitters like Netflix, Disney, Meta, and Google — proof that the biggest names see OOH as a must-have in their media mix.

Fastest-Growing Categories:

According to the Facts & Figures report, here’s where the action is:

  • Legal Services – up 16%
  • Chain Food Stores – up 15%
  • Hospitals & Clinics and Hotels & Resorts also saw double-digit growth
  • Quick-Service Restaurants, Consumer Banking, and Colleges & Universities remain top spenders
  • Digital OOH (DOOH) now makes up 34% of total spend, showing big momentum in programmatic and digital formats

Even Religious and Humanitarian Organizations made the Top 25 categories, highlighting how far-reaching OOH has become.

*Read the full report here

SignValue’s Role in the OOH Industry:

As a trusted advisor in billboard valuation and consulting, SignValue is committed to helping clients navigate the evolving OOH landscape. Our expertise includes:

  • Appraisal: Providing precise and actionable insights into the value of advertising properties.
  • Brokerage: Assisting clients in buying, selling, and leasing OOH advertising assets to achieve optimal financial outcomes.
  • Consulting: Advising sign and landowners to maximize the value of their assets and build better signs.
  • Management: Helping landowners maximize the value of their billboard lease interests.

For more information on how we can assist with your OOH advertising needs, contact us at info@signvalue.com or (480) 657-8400.

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