SignValue Celebrates International Women’s Day
OOH Today has released its annual shortlist of the Top Women Driving Growth in Out of Home. The list includes 24 accomplished women in various roles, including salespeople, executives, presidents and luminaries, who have been making a difference in the industry. These women are a driving force in the OOH industry, bringing new perspectives and ideas that help revitalize old approaches and prevent stagnation. One of the women on the list is Cynthia Beiler, a Regional Vice President at Adams Outdoor Advertising. She specializes in developing and implementing sales strategies that help accelerate profitable growth. She believes that the key to taking a bigger slice of total ad spend is enhancing the sales approach and conversation to increase the value of OOH in the mind of buyers. Claudia Damas, CEO and Partner at Altermark, is another woman on the list. She has over 20 years of experience in the Latin America OOH markets and is currently focused on developing the industry on a global scale. Dawn Del Mastro Chruma, CEO at Del Mastro Outdoor, and Alice Gogh, SVP Strategy, Innovation & Product at Captivate, are also on the list. All of these women are passionate, accomplished and they serve as examples of how diversity can help bring new ideas and perspectives to an industry.
At SignValue, we understand the importance of diversity and believe that it is crucial to the success of our industry. By bringing together individuals from different backgrounds and perspectives, we can create innovative solutions and drive growth in new and exciting ways. We congratulate all the women on this year’s list and are inspired by their dedication, leadership and innovation. We are committed to continuing our support of women in the out of home industry and look forward to a bright future of progress and success.