Sign & Digital Graphics By Staff Writer November 30, 2016
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising.
The company says its platform is designed to disrupt the outdoor advertising space in the same way online travel agencies disrupted the the travel industry.
The company’s website provides a platform for any individual or business to seamlessly execute self-service outdoor marketing campaigns. AdQuick’s platform claims to allow for an integrated campaign management experience from discovery and campaign-building to execution and analytics. This full-circle technology encourages new types of businesses to enter the OOH marketing space.
The company says it discovered the need for a streamlined outdoor advertising process after working for companies including Amazon, Instacart, McKinseyandYammer.
“During our rapid expansion at Instacart, we wanted to buy outdoor ads, but were bogged down in the cumbersome process that took weeks of time and dozens of emails to gather options for campaigns,” says AdQuick founder and CEO Matt O’Connor. “In the end, advertising dollars were spent in digital marketing because this channel was easier to execute and measure. This shouldn’t be the case.”
AdQuick says it uses integrated, geo-based analytics to allow marketers to measure the impact of their outdoor advertising buy.
“Many companies claim to make buying outdoor similar to digital advertising, but AdQuick is the first to introduce fully self-service online booking and analytics-two of the core benefits of digital advertising.” O’Connor says.
Historically, OOH has been one of the most difficult marketing channels to measure. To combat this, AdQuick has built integrated, geo-based analytics that marketers can use to measure the impact of their outdoor advertising buy.
While inventory is currently limited on AdQuick, the company says it is actively pursuing partnerships with more OOH companies to bring their locations online. In the interim, AdQuick’s “campaign request” feature allows buyers to request inventory anywhere in the U.S. and receive options within 48 hours.