Top Billboard Company CEOs Talk the Future of OOH Advertising The Out of Home (OOH) advertising industry is constantly evolving, so industry leaders are always looking for ways to improve and stay ahead of the game. At the 2023 OAAA Geopath Show, there was a CEO panel that included CEOs Sean Reilly (LAMR), Jeremy Male
The Power of Experiential Marketing Through Innovative OOH Billboards With rapid advancements in technology, traditional marketing techniques are gradually being replaced by experimental strategies. Experiential marketing has emerged as a highly effective approach to engaging customers by providing a unique, immersive, and memorable experience. In recent years, many brands have developed billboards to implement experimental
The Importance of OOH Advertising Near Sporting Events On February 13th, the Super Bowl was hosted in Glendale, Arizona with the Kansas City Chiefs winning in the end, 38-35, against the Philadelphia Eagles. This large sporting event attracted well over 100,000 people that all traveled to Arizona to be part of the experience. The large
OOH can benefit from consumer privacy concerns Google announced that in 2023 they will end the use of 3rd party cookies. The mechanism by which websites track its visitors. Ad Age estimates that deleting 3rd-party data will decrease online ad revenue by 50 to 60 percent and McKinsey warns that $10 billion in online publishers’
Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see that while everyone is still below pre-pandemic levels, billboards are back to pre-pandemic levels. We predict that it will trend even higher in future quarters due to the high levels of expected travel within the
We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider and offers valuable insights. We have created a simplistic graphic that outlines some of his main ideas that we at SignValue agree will benefit landowners with understanding the terms of their lease.
The OOH advertising industry has made many leaps in advancing creatives and technology. This new 3D billboard brought to us by Disney is an example of the amazing things digital billboards can do. “the LG Times Square billboard with its unique curved design, the 3D content harnesses the power of forced perspective to display imaginative multi-dimensional illusions” (Wilbanks).
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to 7-8% annually. Input, employee, vinyl, and digital billboard costs have increased and margins will diminish if advertising rates do not follow. Sign owners should plan to see this margin decrease if they have not already
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to easily address information that is relevant to our landowners and sign owners. We would be interested in hearing your opinion on these. Click here to share your thoughts on these quarterly earnings reports. You may
