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Billboard Valuation & Advisory Services

How Brands Benefit From Advertising Near Large Sporting events

How Brands Benefit From Advertising Near Large Sporting events

The Importance of OOH Advertising Near Sporting Events

On February 13th, the Super Bowl was hosted in Glendale, Arizona with the Kansas City Chiefs winning in the end, 38-35, against the Philadelphia Eagles. This large sporting event attracted well over 100,000 people that all traveled to Arizona to be part of the experience.

The large numbers of people coming into Glendale drove a significant increase in foot-traffic and more engagement with the valley’s OOH advertising market. Using OOH advertising in cities with these big events almost guarantees a growth in brand awareness and value. Companies are also able to target specific consumer segments with their advertising and sponsorship at these kinds of events making their message more memorable.

 

Overall, using OOH advertising in cities that host large sporting events like the Super Bowl can greatly increase recall and engagement. With events like the World Cup (2026) and Summer Olympics (2028) coming to Los Angeles in the near future, there is going to be an incredible opportunity for brands to leverage OOH advertising.

 

Landowners

OOH Protects Privacy Infographic

 

OOH can benefit from consumer privacy concerns 📱

Google announced that in 2023 they will end the use of 3rd party cookies. The mechanism by which websites track its visitors.

Ad Age estimates that deleting 3rd-party data will decrease online ad revenue by 50 to 60 percent and McKinsey warns that $10 billion in online publishers’ revenue is in danger.

With online advertisers needing to revamp their data-based advertisements, OOH shines as medium to cultivate consumer trust.

OOH, as an advertising medium, inherently respects consumers privacy. Even technology companies (think computer software, devices, etc.) realize the importance of OOH and are using it to develop consumer trust with Q2 ad spend up 321% (OAAA, 2022).

As online advertising goes through a restructuring, OOH should remain a stable investment throughout the next decade.

 

Learn more about how SignValue can help you with your OOH assets and property by contacting us at Info@signvalue.com or calling 480.657.8400.

Q4 Performance for the Big Three OOH Companies

Our Signvalue team has put together a visualization that demonstrates profits in OOH over the last 3 Years. We see that while everyone is still below pre-pandemic levels, billboards are back to pre-pandemic levels. We predict that it will trend even higher in future quarters due to the high levels of expected travel within the next year.
 

Common Landowner Misconceptions

We are often exposed to a variety of “Common Misconceptions” outlined below. Andy Goodman speaks to this with Billboard Insider and offers valuable insights. We have created a simplistic graphic that outlines some of his main ideas that we at SignValue agree will benefit landowners with understanding the terms of their lease. 

Digital Billboards Presenting 3D Images

Staff Writer

The OOH advertising industry has made many leaps in advancing creatives and technology. This new 3D billboard brought to us by Disney is an example of the amazing things digital billboards can do. “the LG Times Square billboard with its unique curved design, the 3D content harnesses the power of forced perspective to display imaginative multi-dimensional illusions” (Wilbanks).