Adweek By Tim Nudd June 28, 2017
This season, there is ‘Sunshine Everywhere’
For the third year of its “Shot on iPhone” campaign, Apple is embracing the warmth and joy of summer in a global (well, Northern Hemisphere anyway) out-of-home campaign featuring summery photos taken by iPhone users everywhere. The campaign is called “Sunshine Everywhere.”
Check out some of the pics below. As we’ve noted a number of times, the OOH “Shot on iPhone” work is perfect for Apple, working a seamless product pitch into instantly iconic executions.