Two weeks ago, we talked about the circulation debate taking place in the out-of-home industry. I mentioned that how we measure circulation is not as important as doing it consistently, so that we compare one sign to a similar group of signs in the same way. The debate centers around the difference between two groups […]
The number one thing that almost everyone asks me, after I tell them that we are billboard consultants is, “Ooh interesting, so that’s based on how many cars pass the signs, right?” I politely tell them that circulation one of the many things that we consider, but we have found a way to complicate it
We’ve moved! We spent the weekend moving SignValue into larger offices. Now we have a little more room to spread out as we grow. After a long morning moving boxes I was wiped out, so I drove through a Starbucks for something cold (and caffeinated) to keep going. I couldn’t help but notice something at
