A new national study from the Out of Home Advertising Association of America and The Harris Poll shows that out of home (OOH) advertising is one of the most effective tools in sports marketing today. The research found that nearly 6 in 10 U.S. adults recall seeing a recent OOH ad promoting a major sporting event, and […]
Link Media Outdoor Reports Q2 2025 Results Key Highlights: Revenue and Financials: Link Media reported $11.4 million in revenue for Q2 2025, marking a slight year-over-year increase of 0.02% compared to Q2 2024. Percentage of Revenue to Landowners: Site lease expenses decreased to 18.2% of revenue, down 2.6% from the same period last year. Operating Costs and Efficiencies:
Lamar Advertising Company Reports Second Quarter 2025 Results Key Highlights: Revenue Growth: Consolidated Revenue: Lamar reported total revenue of $579.3 million for the second quarter of 2025, representing a 2.5% year-over-year increase compared to Q2 2024. Financial Metrics: Net Income: Lamar posted net income of $155.0 million, a 12% increase from $137.6 million in the same quarter of 2024. Operating Income: Q2 operating income rose to $197.7 million,
OUTFRONT Media released its Q2 2025 financial results, reporting modest declines in revenue while highlighting significant cost reductions and improved lease efficiencies. Key Highlights: Revenue & Financial Performance: Total Revenue: $460.2 million, down 3.6% year-over-year Billboard Revenues: $351.3 million, down 2.5% Adjusted OIBDA: $124.1 million Operating Expenses: Decreased by $8.3 million (3.5%) to $231.5 million SG&A expense declined 7.1% to $111 million due to lower
Clear Channel Outdoor (CCO) has announced its Q2 2025 financial results, reflecting healthy growth across their airport and digital assets business. Key Highlights: Revenue & Digital Growth: Quarterly Revenue: CCO posted $303.1 million in revenue from its America segment for Q2 2025, up 4.4% compared to Q2 2024. Airport Advertising: Airport revenue rose to $99.7 million, marking
JCDecaux (JCD), the global leader in out-of-home (OOH) advertising, reported €1.87 billion in revenue for the first half of 2025 — a +3.4% year-over-year increase. Organic revenue grew +3.3%, despite a mid-single-digit decline in China and a tough comparison base due to major events in 2024, including the UEFA Euro and Paris Olympics. Adjusted EBIT improved by
A new study highlights the accelerating momentum of travel post-pandemic—and the powerful role out of home (OOH) advertising plays in converting that movement into financial impact. Nearly 4 in 10 consumers report driving more than before COVID, and 83% of U.S. adults (including 9 in 10 Gen Z) are planning leisure trips. Most will take
The U.S. out of home (OOH) advertising industry continues its historic growth streak, posting record-breaking Q1 revenue of $1.98 billion—a 2% year-over-year increase and the 16th consecutive quarter of growth, according to the Out of Home Advertising Association of America (OAAA). Digital OOH (DOOH) led the charge, growing 9% year-over-year and now accounting for more
Link Media Reports Q1 2025 Results Key Highlights: Revenue and Financials: 2025 Q1 Revenue: Link reported $10.8 million in revenue for Q1 2025, reflecting a 0.6% year-over-year increase from Q1 2024. Percentage of Revenue to Landowners: This figure rose slightly to 20.8%, up 0.9 percentage points from the previous year. Operating Costs and Efficiencies: Depreciation and
