Key Highlights from OOH Advertising’s Q3 2024 Report: Overall industry growth in Q3 2024 saw a 4.3% year-over-year increase in out-of-home (OOH) advertising revenue, reaching $2.04 billion. This brings the year-to-date growth to 4.6%, showing that the industry is continuing to perform well. A big driver of this growth is digital OOH, which made […]
SignValue Selected to Manage Norfolk Southern’s Extensive Billboard Portfolio “We are looking forward to partnering with SignValue to enhance our exposure to public and independent billboard operators and maximize the value of our billboard license portfolio, which aligns with our mission to provide shareholders the greatest return on their investment,” said Solomon Jackson, Director Real
Q2 2024 Performance Review: A Comparative Analysis of Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media As the Out-of-Home (OOH) industry continues to evolve, the Q2 2024 financial results of the industry’s three largest companies—Clear Channel Outdoor, Lamar Advertising, and OUTFRONT Media—offer valuable insights into their strategies, growth areas, and challenges. Below, we provide a
Clear Channel Outdoor’s Q2 2024 Results: Navigating Challenges and Strengthening Key Segments in the OOH Industry Clear Channel Outdoor Holdings, Inc. recently reported its second-quarter results for 2024, reflecting both challenges and areas of strength within the out-of-home (OOH) advertising sector. As a leader in billboard valuation and advisory services, SignValue aims to analyze these
Lamar Advertising’s Q2 2024 Results: Driving Growth Through Digital Innovation and Sustainability in the OOH Industry Lamar Advertising Company recently announced its second-quarter results for 2024, showcasing continued strong performance in the out-of-home (OOH) advertising sector. As leaders in billboard valuation and advisory services, SignValue is eager to delve into these results and assess their
OUTFRONT Media’s Strong Q2 2024 Performance: Insights and Implications for the OOH Industry OUTFRONT Media recently reported its second-quarter results for 2024, revealing a robust performance that underscores the continued growth and resilience of the out-of-home (OOH) advertising sector. As a leader in billboard valuation and advisory services, SignValue is keen to delve into these
DOOH and Transit Advertising Propel Record Growth in OOH Revenue, Q1 Hits Nearly $2B SignValue is excited to report that out-of-home (OOH) advertising revenue soared to nearly $2 billion in Q1 2024, reflecting a 6.8% increase from the previous year and marking the highest first-quarter volume in OOH history. According to the [Out of Home
SignValue Facilitates Successful Acquisition of Digital Out-of-Home Displays in Lynchburg Market. SignValue is pleased to announce the successful completion of a Broker Price Opinion (BPO) for First National Community Bank, in support of McWhorter Media Group’s acquisition of 8 digital Out-of-Home (OOH) displays from Southeastern Media Corporation. Southeastern was founded in 2012 by 20-year-old Robert
Comparing 2023 Q4 Financial Reports from Lamar, Outfront, and Clear Channel In 2023, Lamar exhibited significant growth across various financial metrics, with operating income experiencing a substantial increase compared to the previous year. The company’s net income also saw a remarkable upturn, indicating strong overall performance. On the other hand, Outfront Media’s revenue remained relatively
