We have been seeing steady increases in the relevance of OOH media in the real world, and now as part of the metaverse.
Billboards in the metaverse can be a great investment for smaller companies, especially those looking to target Generation Z (ages 9-24). Generation Z is relatively untapped audience, and as they become more involved in the metaverse, advertisers will need to adapt their marketing methods. One of the benefits of advertising on a billboard in the metaverse is that there are not any limits. Metaverse billboards can be interactive with QR codes, links, music, and more.