Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age. This is borne out by numerous statistics, with an estimated 71% of customers thought to look at out-of-home (OOH) advertisements across both traditional and digital platforms. Not only this, but customers who seen an OOH campaign are 17% […]
When does solar lighting make sense? – let’s do the math. In previous articles, I’ve discussed some of the technical aspects of building a reliable solar lighting system. But when does it make the most sense, financially? Answer: when conventional power is unavailable, and your customer is willing to pay the premium for a lit
A state Court of Appeals has upheld a lower court ruling to dismiss Adams Outdoor Advertising’s $740,000 lawsuit claiming the city of Madison’s Cannonball bike path bridge over the Beltline blocks views of the company’s billboard from eastbound traffic. The 4th District Court of Appeals on Thursday upheld Dane County Circuit Court Judge Richard
(NEWS CENTER) – Forty years ago Thursday, Maine Gov. James B. Longley signed into law an act that eventually removed about 8,500 roadside advertising billboards across the state. Maine was the second state in America after Vermont in 1968 to ban off-premises billboards, according to the Portland Press Herald. Maine’s 69th governor, who proposed the ban,
The 3 public US out of home companies are more risky that than that US stock market based on their betas. The US Stock market beta: 1.00 Lamar beta: 1.13 Outfront beta:
The phrase, “the customer is king,” has evolved into a more holistic phrase, “the customer experience is everything.” Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer’s attention. Is digital signage the right tool for the
BULLHEAD CITY – Out with the old, in with the new. The Bullhead City Council on Tuesday approved an agreement with Lamar Advertising that will bring a new digital billboard to the west side of Highway 95, between Riverview Drive and North Oatman Road. As part of the terms, the company will remove an older,
Insider caught up with Gabe Oliverio, Managing Director at outdoor investment banking firm Johnsen, Fretty & Co., about a swap transaction announced last week involving Independent Outdoor Network (transaction press release here). You can contact Gabe at goliverio@jfco.com.
Baton Rouge, LA – July 11, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, today announced that it has closed on its recent acquisition of eight airport advertising contracts from Corey Airport Services. The acquisition adds a variety of traditional static displays, dynamic digital displays, wraps
