Sign and Digital Graphics By Staff Writer May 26, 2017
New York City-based outdoor advertising giant Clear Channel Outdoor Americas is the recipient of the Ad Council‘s Crystal Bell award for 2017. Each year, that award is presented to one out of home advertising company for its extraordinary contribution to the Ad Council’s public service campaigns.
The Ad Council, a national non-profit organization, is the largest producer of public service advertising campaigns in the U.S. Through partnerships with non-profit organizations and federal government agencies, the agency works to drive change on public issues through PSAs and innovative communications programs. All Ad Council campaign PSAs are aired and run in donated media time and space.
In 2016, CCOA became the first exclusive out-of-home advertising partner for Project Yellow Light, a national contest that is part of the Ad Council’s Texting and Driving Prevention campaign, which calls on students to create content to educate their peers on the dangers of using mobile devices behind the wheel of a vehicle.
CCOA featured the winners’ creative nationally on its digital billboard network from June through December, and also hosted a launch event in Times Square to unveil the winners.
Clear Channel Outdoor has also supported other Ad Council campaigns this year, including Shelter Pet Adoption, Emergency Preparedness, Discovering Nature and Hunger Prevention.