Buchanan Street Partners Lease Negotiation. SignValue is proud to announce the completed lease negotiation for Buchanan Street Partners in Houston, Texas. For more information about our lease services please visit our Landowner page by clicking the button below. Landowners
Billboard Insider has calculated the Out of Home market share figures for 2021. See the graph we created below that outlines their findings. The top market share holder is Lamar, but all independents collectively have 25.9% of the market. Source
The OOH advertising industry has made many leaps in advancing creatives and technology. This new 3D billboard brought to us by Disney is an example of the amazing things digital billboards can do. “the LG Times Square billboard with its unique curved design, the 3D content harnesses the power of forced perspective to display imaginative multi-dimensional illusions” (Wilbanks).
Billboard Insider reported that out of home companies are seeing the effect of the recent inflation increase from 1.5-2% annually to 7-8% annually. Input, employee, vinyl, and digital billboard costs have increased and margins will diminish if advertising rates do not follow. Sign owners should plan to see this margin decrease if they have not already
Recently the three public companies (Lamar, Clear Channel, and Outfront), released their quarterly earnings report. We put together graphics to easily address information that is relevant to our landowners and sign owners. We would be interested in hearing your opinion on these. Click here to share your thoughts on these quarterly earnings reports. You may
According to OneScreen.ai, OOH is the perfect counterbalance to the digital advertising fatigue that is spreading among audiences globally. In a survey they ran among marketers, 92% are planning to boost their OOH budget in 2022. With the unavoidable noise that comes with paid social and digital ads, it is becoming increasingly difficult for brands to
