Easements are valued by some buyers on multiples of the lease income (6-10x). However, many sellers base prices on a cap rate (6% to 9%). There is an inverse relationship between multiples and cap rates, so these two methods deliver higher and lower values based primarily on motive. A 6-10x multiple is the same as

Network Outdoor announced last week the divesture of select digital out-of-home advertising displays in central Pennsylvania to OUTFRONT Media. SignValue represented the Seller in the transaction. If you are looking for sale consulting experts to help with buying and selling billboard assets, please reach out to us. Check out our website to learn more about our billboard

We get several inquiries every week from prospective first-time billboard buyers wanting general information and resources about the industry. SignValue has put together this list of resources that can help first-time buyers learn about the billboard industry: Billboard Insider – Billboard Insider has a lot of great information available about everything going on in the billboard

We have been seeing steady increases in the relevance of OOH media in the real world, and now as part of the metaverse. Billboards in the metaverse can be a great investment for smaller companies, especially those looking to target Generation Z (ages 9-24). Generation Z is relatively untapped audience, and as they become more involved

SignValue offers top tier brokerage services to help you buy or sell outdoor advertising assets. Our expert brokerage team will always ensure that deals are fair for all parties involved. If you are considering hiring a broker, here are some underhanded ways that brokers may try to cheat you: Not disclosing their fees up front Disreputable

The consumer shopping experience is ever-changing, with new technologies being developed that completely transform the way purchases are made. One way this is changing is through digital cooler screens in grocery/convenience store refrigerators. Cooler Screens is one of the first companies to be making moves in this space. These full-motion screens create a bridge between online shopping

DOOH is a big topic of discussion for this year, as technology continues to grow exponentially. Alfi has conducted new research that shows that the use of QR codes will facilitate huge growth in DOOH for the advertising and marketing sector. Using QR Codes allows brand to measure exactly how impactful their campaigns are. QR codes are

The future for DOOH advertising is bright. Check out this article to learn more about the advancing technology for DOOH. Cameras on signage could provide a better understanding of the audience and more accurate impression numbers. AdMobilize and Quividi are working on improving this technology and hundreds of companies are already using this technology to increase profits and accuracy of their