The future for DOOH advertising is bright. Check out this article to learn more about the advancing technology for DOOH. Cameras on signage could provide a better understanding of the audience and more accurate impression numbers. AdMobilize and Quividi are working on improving this technology and hundreds of companies are already using this technology to increase profits and accuracy of their audience.
It will be interesting to see how this technology will advance and what types of benefits, disadvantages, and changes this will bring to DOOH.