The consumer shopping experience is ever-changing, with new technologies being developed that completely transform the way purchases are made. One way this is changing is through digital cooler screens in grocery/convenience store refrigerators. Cooler Screens is one of the first companies to be making moves in this space. These full-motion screens create a bridge between online shopping and brick-and-mortar stores. The goal is to capitalize on the critical 3-5 seconds when consumers are deciding what to buy. The displays can detect a customer within 8 feet, which triggers them to run the advertisements for the products in the refrigerator, including what’s out of stock.
While many consumers may be annoyed at the presence of pop-up ads while grocery shopping, Cooler Screens claims that they increase shopper engagement and help with tracking inventory. Check out the gif below to see a preview of what these screens look like. For more information, check out this article by Axios.