The Charlotte Post By Ashley Mahoney October 19, 2016
Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level 5 of the Mint.
The pop-up exhibit features 19 dresses constructed from recycled and re-imagined vinyl billboards (one from the Mint, as well as 15 other organizations).
“When we heard about the Mint’s celebration of the Year of the Woman, we recognized immediately that our first-of-its-kind project would be a perfect fit with the theme since the artists and designers who created the incredible dresses are all women,” Adams Outdoor Advertising’s Jeannine Dodson said.
“Outdoor Is In” emerged in response to a dress designed by Columbia, S.C., artist Flavia Lovatelli. Lovatelli’s work appeared on a billboard for ArtPop (an Arts & Science Council and Adams Outdoor initiative to promote local artists in donated advertising spaces). When she turned the billboard into a ball gown, Adams Outdoor Advertising had “TrashionArtistas” Elyse Frederick and Rocia Llusca (Charlotte), Edelweiss De Guzman (Mooresville), Teresa Rench (Fort Mill), Althea Womack (Augusta, Ga.) and Marynel Watters (Cornelius) produce similar creations for a runway show at the Mint last month.
Celebrating the Mint’s 80th anniversary Oct. 22-23, the museum marks the Year of the Woman with additional exhibits (free of charge for the weekend): “Women of Abstract Expressionism” from the Denver Art Museum, which premiers on the East Coast in Charlotte, and “Fired Up: Contemporary Glass by Women Artists from the Toledo Museum of Art.”