Screen Media Daily By Staff Writer March 15, 2017
NEW YORK, NY – Branded Cities Network (BCN) and SJP Properties have announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on two full-motion digital billboards located at the southeast corner of 42nd Street and 8th Avenue in Midtown Manhattan at the new Eleven | X.
Each digital billboard, measuring 20′ x 60′ with 20’x 8′ returns, provides more than 2,700 square feet of visibility, and will be angled to oncoming traffic, maximizing viewability and impressions for clients.
Expected to be deployed in Q2 of 2017, the signs will be marketed by Branded Cities Network as the “Midtown West Digitals” and will be positioned directly across from the Port Authority Bus Terminal, capable of targeting its over 225,000 daily commuters, as well as the pedestrian and vehicular traffic on eastbound and westbound 42nd Street and northbound 8th Avenue.
“On behalf of my partners at Eleven | X, PGIM and Norges, we are very pleased to have Branded Cities Network on-board marketing and managing these two great signs and expect very strong demand for them,” said, Steven J. Pozycki, Chairman and CEO of SJP Properties. “When Eleven | X was in the planning stages, we developed a signage program that the ‘Midtown West Digitals’ will be the centerpiece of. A number of our tenants have chosen to take advantage of the signage program for ‘The Gateway to the New West Side’.”
In addition to their ability to deliver video content, both signs will be capable of innovative digital out-of-home programming, including triggered and dynamic creative, interactive programs and advanced media metrics.
“We are excited to add these two iconic digital signs to our portfolio of spectacular signage on one of the biggest intersections in the heart of Manhattan,” said Steve Ellman, Chairman & Chief Executive Officer of Branded Cities Network. “Manhattan continues to be a key market for BCN and to have the ability to add the ‘Midtown West Digitals’ to our media footprint of large format digital signage furthers our goal of having iconic media in iconic destinations.”
“The ‘Midtown West Digitals’ will provide our clients with impactful coverage to their consumers and breathe new life into a key and highly demanded area of Manhattan, further strengthening New York City’s digital transformation,” said Denise Levine, Chief Revenue Officer of Branded Cities Network.