Author name: Carson Frost

Base Rates and Revenue Shares: Which is better?

Your lease is up for renewal and your tenant contacts you about a rate increase. Is the offer fair or not?   Base Rate Sometimes referred to as a minimum annual guarantee (MAG), a base rate is the rental income paid out to the landowner regardless of how the sign performs. In most cases, this […]

Featured Listings: NJ and LA Billboards for Sale

The above sign is located in West New York, New Jersey. It is a 20×10 one-sided digital. This billboard has an easement that would be included in the purchase price. You can view the listing here. Please contact us for more information. The second listing is located in Sarepta, Louisiana located along US-371. The sign

Billboard Lease Termination Notification Requirements

We suggest that all Landowners take a moment to review the termination notification requirements included in their billboard lease. Oftentimes, billboard tenants will include some cunning language that allows for the lease to automatically renew under the same terms unless notified prior to the lease expiration. Here’s an example we pulled from another lease: “This

Featured Listing: GA Billboard For Sale

Single-sided 12×40 bulletin display located along the I-85 just south of LaGrange, Georgia. You can learn more about the listing here. This opportunity includes a long-term lease with an advertiser who has been on the display for consecutive years. Contact us for more information.

Featured Listing: NM Billboard for Sale

This week we would like to feature one of the listings on our billboards for sale page. We have a digital sign in Hobbs, New Mexico available for sale. The sign includes two digital displays manufactured by Lightking Outdoor that are less than 5 years old. Location includes a long-term lease. If you have any

The Future of Digital Billboard Assets

I had a great time at the IBOUSA conference last week in Pittsburgh. The future is bright for OOH Advertising. We believe that the Industry’s effort to create effective measurements with the help of companies like Cuende OOH and Media Rating Council will be valuable long-term investments. With the goal of stealing revenues from other

Carson Frost Attending IBO Conference Pittsburgh 2021

I’m excited to be attending the IBO conference this week in Pittsburgh. These conferences are always exciting because they are packed full of interesting information for independent operators from across the country. If you plan to attend this conference let me know because I would love to connect! We have a lot of exciting opportunities

Static to Digital Billboard Conversions for Landowners

One of the methods that the out-of-home advertising industry is using to outperform traditional advertising mediums is their deployment of digital displays. These digital displays have an internet connection and can be controlled remotely to easily switch out ads in real time. The nation’s largest billboard companies are seeking as many digital conversion opportunities for

PA Billboard For Sale

This week we would like to feature one of the listings on our billboards for sale page. We have a billboard plant in central Pennsylvania with coverage between Harrisburg and State College. The plant consists of 8 structures, 7 sites, and 15 digital displays. All of the displays are manufactured by Formetco. Long term leases

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