Author name: Carson Frost

When was the last time you updated your company website? According to a survey from BillboardInsider, company websites are the most effective marketing tools for Billboard Companies. I was surprised to see that Facebook took precedent over LinkedIn. Does this mean that Billboards are a B2C transaction? I don’t think so, but I do think that ad buyers […]

  How much should you get for your billboard lease? This is one question that every landowner asks themselves. The revenue that your tenant (the sign company) generates from advertising displays is the number one factor in determining a fair market lease rate. The major dilemma for most landowners is that they have no idea