Check out these quarterly report overviews that SignValue has put together for Lamar and Outfront for the second quarter of this year. Both companies display a positive increase in revenue and negative increase in site lease expense. This is a trend that we also observed with Clear Channel earlier this month. Digital is on the […]
It seems to be a very busy summer for just about everyone that I talk to. Here at SignValue it is no different. I’m proud to say that we have an awesome team that is fully dedicated to the 77 current projects we have been hired to work on. If one of those projects belongs to you,
Interested in growing your footprint through acquisitions? Check out the Billboards for Sale page. SignValue has one of the most active online listing platforms in the country. I find it Interesting that Billboard Insider’s most popular article of all time is titled “Where can I find Billboards for Sale?“, with almost 12,000 views! SignValue represents buyers and sellers looking
Big news coming from the Clear Channel Camp this past week as CEO William Eccleshare announces his departure. Clear Channel also announced some pretty drastic increases in revenue during their Q2 earnings release. Check out the infographic SignValue put together below. CCO’s Americas revenue increased by 36% while also decreasing their site lease expenses by 14.2%,
The way in which signage is being bought and sold is changing at a rapid pace. Many of the top OOH companies in the country are investing heavily in programmatic. We see this in Lamar’s recent investment in Vistar Media and also in Outfront’s recent appointment of VP of Programmatic Lead. The goal of programmatic is to automate
Any big plans for your summer travel? According to research from OAAA & the Harris Poll Summer Travel is predicted to exceed Pre-Pandemic levels for more than Half of Americans. This reports that over 50% of consumers stated plans to travel as much or more than pre-pandemic times. Good news for our independent operators whose inventory footprint
Check out this funny meme involving DOOH. I hope this brings a smile to your face. Rest assured, this is photo is not real, don’t always trust what you find on the internet. It did remind me of how important good creative is for advertisers. I know operators spend a significant amount of time educating their
A couple weeks ago I asked our readers if they thought now was a good time to consider raising rates. For one of our current projects I conducted a small study to better understand how Ad Rates have changed since 2019 in the Los Angeles Market. My findings were very interesting, you can view the
This famous quote from Conrad Hilton recently piqued my interest, “If you are 100% occupied, you are not charging enough rent.” I hear from many operators that its often easier to maintain their inventory at 100% occupancy because it requires less of a selling expense. Have you asked yourself if it’s time to raise your rates?
