Check out this funny meme involving DOOH. I hope this brings a smile to your face. Rest assured, this is photo is not real, don’t always trust what you find on the internet. It did remind me of how important good creative is for advertisers. I know operators spend a significant amount of time educating their advertisers on the importance of powerful creative design. With the ever increasing move towards digital, the demand for effective artistic advertising will only increase. When it comes to great resources for smaller operators, IBOUSA is the place to go. They have a treasure trove of resources for implementing impressive creative techniques and even brand recognition.