A couple weeks ago I asked our readers if they thought now was a good time to consider raising rates. For one of our current projects I conducted a small study to better understand how Ad Rates have changed since 2019 in the Los Angeles Market. My findings were very interesting, you can view the graph below.
Interesting findings right? All display categories declined except for Digital Spectaculars. Our Analysis included both The Reef Sign and Circa’s full motion display. In a separate, geographically broader analysis I compared rates between 2020 and 2021 YTD. Though this analysis was not totally sound proof, it did show that Rates have increased so far this year. My analysis shows that static bulletin rates have increased 39% while digital rates have increased 16%. The catch is that we are collecting more and more digital rates than ever before, which leads me to believe that there is a big push for operators (especially the big 3) to convert existing static locations. Here at SignValue we regularly keep a pulse on OOH advertising climate across the country. For more information about market rates in your region feel free to reach out anytime.