Any big plans for your summer travel? According to research from OAAA & the Harris Poll Summer Travel is predicted to exceed Pre-Pandemic levels for more than Half of Americans. This reports that over 50% of consumers stated plans to travel as much or more than pre-pandemic times. Good news for our independent operators whose inventory footprint primarily targets Interstates, the report’s findings also state that “The car is still viewed as the safest mode of transportation (95%).”
If the findings of this poll end up as reality, then many of our readers will have already seen an increase in their bookings for ad space during the summer months. I would also imagine that OOH located near and around vacation destinations will see some of the strongest gains this summer season.
According to US News, these are the best places to visit in the USA. As a native Arizonan, I’m proud to report that the Grand Canyon tops the list. If any of our readers happen to find themselves in Arizona, please reach out, I would love to connect. According to CNN Business, Theme Park stocks are on fire at the moment. Disney recently reported that they plan to relocate 2,000 California employees to Central Florida. Many speculate the move is motivated by Florida’s friendly tax codes. What has been your experience so far this summer? Has advertising spend returned to your travel friendly locations?