We are excited to share the latest findings from VIOOH’s annual research into the programmatic Digital Out of Home (DOOH) market. The future of programmatic DOOH (prDOOH) is undoubtedly on the rise, and the insights from this report shed light on its growing popularity, particularly in the United States. Key Highlights: Impressive Growth: According to the report, […]
Hypermedia Launches René, a Digital Bridge that Redefines Out-of-Home Advertising. Hypermedia, a leading provider of Out-of-Home (OOH) media solutions in the Middle East, has announced the launch of René, a digital bridge that is set to redefine the OOH advertising landscape. René is located at the World Trade Center, one of the busiest intersections in Dubai,
Comparing Results from Second Quarter 2023: Lamar Advertising, Outfront Media, and Clear Channel Outdoor Three major players in the outdoor advertising sector – Lamar Advertising, Outfront Media, and Clear Channel Outdoor – recently released their second-quarter 2023 results, offering insights into their performance and strategies in an evolving market. Lamar Advertising: A Strong Recovery Lamar
JCDecaux Reports Strong Growth at 2023 half year benchmark Paris, July 31st, 2023 – JCDecaux SE, the leading global outdoor advertising company, has recently announced its financial results for the first half of 2023. The company reported a robust performance, with revenue growth exceeding expectations. Positive Revenue Growth In the first half of 2023, JCDecaux
Equinox Industries to Acquire Clear Channel Outdoor Holdings’ Business in France: A Strategic Move to Unlock Potential In a recent announcement, Clear Channel Outdoor Holdings, Inc. (CCO) has revealed that it is in exclusive discussions with Equinox Industries, a Paris-based industrial holding company, to sell its business in France. This potential transaction signals a strategic
Clear Channel Outperforms Market During Second Quarter 2023 Clear Channel Outdoor, has emerged as a top performer in the stock market during the second quarter of 2023. While its competitors Lamar Advertising and OUTFRONT struggled to keep pace with the market, Clear Channel experienced significant growth and exceeded investor expectations. Billboard Insider has provided some excellent
Navigating Digital OOH in the Age of Load Shedding: Lessons from South Africa Load shedding, the deliberate and temporary interruption of power supply, has become a prevalent challenge in many countries, including South Africa. In this era of digital transformation, load shedding poses unique difficulties for the digital out-of-home (OOH) advertising industry. In a recent
A SignValue Look Into: “Effective Outdoor Advertising: The Perfect Balance of Art and Science” Outdoor advertising has always been a powerful medium to capture the attention of a wide audience, but in today’s fast-paced world, it’s crucial to strike the perfect balance between art and science to create truly effective campaigns. By blending creativity and
Lamar Advertising Likes Clear Channel’s Noncore US Assets (JCDecaux Acquires CCO’s Italy and Spain Assets) Lamar Advertising CEO, Sean Reilly, clarified that Lamar is not interested in being a solution for Clear Channel Outdoor’s asset sale. However, Reilly acknowledged the allure of Clear Channel’s noncore assets, referred to as “all other markets,” which generated $253
