Author name: Sign Value Team

JCDecaux Strengthens Presence in Italy and Spain with Clear Channel’s Acquisition In a significant move within the out-of-home (OOH) advertising industry, JCDecaux has announced its acquisition of Clear Channel’s businesses in Italy and Spain for a sale price of $81 million. This strategic move, will not only enhance JCDecaux’s market position in these key European […]

Clear Channel’s European Business Sale Could Help Reduce Debt Clear Channel Outdoor Holdings Inc. (CCO), a prominent outdoor advertising company, is considering the sale of its European business division. This strategic move has caught the attention of investors, who foresee substantial upside potential for the company. This week, we will summarize the key points from

Q1 Reports From CCO, Lamar, and Outfront Clear Channel Outdoor Holdings, Inc. has reported its financial results for the first quarter of 2023, highlighting strong execution by the team and healthy demand from advertisers, particularly for digital assets. The out-of-home industry has shown resilience, with advertisers recognizing the benefits of digital technology and aiming to

The Resilience of Out-of-Home Advertising: Insights from Mark Boidman at the IBO Conference Out-of-home advertising has proven to be a resilient form of advertising even during economic downturns. This was highlighted by Mark Boidman, Solomon Partners‘ Global Media Group Head, during his speech at the recent IBO conference in Houston. Boidman noted that longer-term leases

Billboards: The Privacy-Focused Alternative to Social Media In recent months, the growing distrust of social media and increased regulatory scrutiny on big tech companies have led to a decline in user trust, particularly with platforms like TikTok. According to an Insider Intelligence survey, only 24% of users believe TikTok will protect their data in 2022, with

Revenue from Out of Home Advertising Increases by 20.7%, Surpasses Pre COVID Record Set in 2019. Out-of-Home Advertising (OOH) has become the year’s fastest-growing medium, with revenue hitting a record high of $8.6 billion in 2022, surpassing the pre-COVID record set in 2019. According to data from the Out-of-Home Advertising Association of America (OAAA), OOH

Q4 Reports From CCO, Lamar, and Outfront. Clear Channel Outdoor Holdings, Inc. had a strong year, driven by healthy demand from advertisers and a rebound from the pandemic, particularly from digital assets in the Americas and Europe, The company plans to focus on expanding its digital footprint, strengthening data analytics, and improving customer experience to

SignValue Celebrates International Women’s Day OOH Today has released its annual shortlist of the Top Women Driving Growth in Out of Home. The list includes 24 accomplished women in various roles, including salespeople, executives, presidents and luminaries, who have been making a difference in the industry. These women are a driving force in the OOH