Author name: Staff Writer

By Jeffrey P. Wright, ASA, CFA Abstract Billboard companies are usually worth surprisingly high prices in the market. Buyers and

On February 13, 2003, Lamar Advertising Company reported its fourth quarter and full-year earnings for 2002, with improvements over the

Billboard owners sometimes find it difficult to obtain financing from banks that are not familiar with the industry. Even if

Obie Media Corporation reported financial results for the third quarter of their fiscal year that ends November 30. Billboard revenue

Competitive Media Reporting (CMR), which keeps statistics on advertising, reported that spending on ads in the U.S. during the first

The term “outdoor” advertising meant billboards in the old days, before advertising became so ubiquitous and increasingly aggressive. People could

Lamar Advertising Company reported that revenue was up 6% in the second quarter and earnings were also in positive territory.

Sees Better Advertising Market Ahead On July 15, 2002, Obie Media reported that earnings are holding up fairly well and

More billboard owners and government agencies are reaching agreements on sign relocations and trade-offs. Both sides are looking for compromise