90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. Local advertisers are not using digital outdoor the right way because we, as operators, are not doing a good job of insisting that they […]
State law changed in 2014 to prohibit property tax on signs The city of Milwaukee scored a legal victory Tuesday when an appeals court upheld real estate tax assessments on billboards owned by Clear Channel Outdoor between 2009 and 2013. Clear Channel had paid around $7.2 million on the roughly 850 billboards it owns in
Reno, NV – Continuing a nearly two-decade fight over how to interpret a voter-approved ban on new billboards in the city of Reno, the council on Wednesday extended its moratorium on digital billboards for another year. The council also halted the city’s practice of creating “banked billboard receipts,” which let billboard owners demolish an existing sign
The LED has certainly become a major component for lighting, signage and display. I’ve watched it happen over my 25 years in the business of providing brand and image solutions. Many of those solutions involve digital displays. There are many forms of these visual displays including the electronic message center, or EMC. There are also
Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard in the hopes of boosting your revenue, but how many of them actually
City of Austin might weigh new rules on digital billboards. Recent court rulings will likely affect the city’s efforts to revise its billboard rules as part of CodeNext. Eight sections deep in the city’s vast 1,100-plus-page draft rewrite of its land use rules sits a footnote that portends a possible legal challenge to come. But,
Uses both Crowd Detection and Facial Recognition Software Is this Mazda billboard turning heads? You can count on it. Installed on Monday in the retail concourse of Toronto’s Royal Bank Plaza, the digital sign, timed to the Canadian International Auto Show, plays a 15-second video that shows the sleek new MX-5 RF from various angles.
TN-Three untouched locations in Clarksville will now have billboards after the City Council approved Lamar Advertising’s relocation proposal in Thursday’s regular session. “I think we have opened Pandora’s box. The billboard companies are now going to move to profitable spots,” Ward 3 Councilman Ron Erb said. “I’m just scared that we have rewritten the code by our
