The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency within US-DOT – the National Highway Traffic Safety Administration (NHTSA) – explained this important research in clear terms. In this article, Ken Klein, Executive Vice President of OAAA provides background and the latest developments. What […]
The stage is set for a massive battle in 2017 as digital signage companies fight to provide smaller pixel pitches, bigger screens, better resolution, faster refresh rates and much more. As this battle rages, retailers, financial institutions and customers will begin to look at digital signage not just as an isolated deployment, but a
How long will you have to wait for a Green Line train as you leave Fenway Park? A digital billboard on Lansdowne Street, across the street from storied ballpark, will help you figure that out. The billboard shows information on Fenway-area subway, commuter rail, and bus departure times, as well as the number of bicycles
BILLBOARD WATCH-The slow-moving but relentless push for more digital billboards on LA’s commercial streets got a boost last week with the unveiling of a detailed plan for allowing the now-prohibited signs. Presented to the City Council’s Planning and Land Use Management (PLUM) committee, the plan would require billboard companies to make payments to the city
Vintage advertisement now resides along 101 N. Public Road Boulder, CO-Lafayette’s prized, vintage Coca-Cola mural, the subject of much debate since it was almost lost to history last summer, was once again given life Wednesday as crews attached the piece of Americana to its new home in Old Town. The advertisement, which for the
Australia-Visitors to Canberra Airport will now be greeted by a new state-of-the-art advertisement that watches them while they are watching it. The augmented reality screen is in part funded by the Federal Government. It currently invites people to pretend to pat a cheetah at the National Zoo & Aquarium, search for bettongs at Mulligans
Earlier this year, a federal district court in Washington granted the City of Port Orchard’s motion for summary judgment with respect to alleged violations of the First Amendment rights of Engley Diversified, Inc., a billboard company. Engley sought damages under federal and state law for what it alleged were wrongful denials of billboard permits by
Well, that didn’t take long. What are the odds that Ed Orgeron slept any last night? He probably had 10 Red Bulls and hit every five-star prospect’s door overnight. Fresh off of being named the head coach at LSU Saturday morning, billboards are starting to pop up with Coach O on them, and it’s a
Los Angeles-based startup AdQuick announces the launch of its online marketplace for buying and selling outdoor and out-of-home (OOH) advertising. The company says its platform is designed to disrupt the outdoor advertising space in the same way online travel agencies disrupted the the travel industry. The company’s website provides a platform for any individual or
