You can plan the greatest picnic ever, with all the best food and the finest silverware, but a sudden storm can still turn it into a disaster unless you have rented a shelter. The same goes with any type of outdoor digital deployment such as kiosks or digital signage. Unless you weatherproof your digital signage […]

This week’s Video of the Week has actually been featured in Sign & Digital Graphics before, although not in such visual fashion. As the man says, when you’re putting up a billboard in New York City’s Times Square, “you have to go big if you want to get noticed.”

DOOH Campaign Targets Older Cars and Gas Guzzlers Using Vehicle Recognition Technology UNITED KINGDOM – A new DOOH campaign for Hyundai makes use of Vehicle Recognition Technology to serve content based on a vehicles’ high CO2 emissions. The DOOH campaign, developed by Havas Media, Innocean Worldwide and Ocean, supports the launch of the Hyundai IONIQ,

PSA Campaign Launches in Major Media Markets Including Atlanta, Boston, Los Angeles and New York Using Digital and Traditional Out-of-Home   NEW YORK, NY – SOS Children’s Villages has launched an integrated marketing effort that includes its first ever Public Service Announcement (PSA) in the United States. The PSA shines a light on the work

Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden-a billboard that’s been spying on pedestrians in Toronto and streaming footage of their movements on the street. Snowden’s revelations about the NSA, of course, raised troubling questions about mass surveillance. And the billboard-timed to the Toronto International

Some students from the School of Journalism and Electronic Media are urging people to get out and vote in a big way. Their messages are on billboards around the Knoxville area. Rob Heller, a JEM professor in the College of Communication and Information, asked his media graphics students to design posters encouraging people to vote

The Sun Times is reporting that Chicago Mayor Rahm Emanuel is proposing a four year extension  of a 20-year billboard agreement in his 2017 budget. The original agreement called for JCDecaux, partnering with Interstate Outdoor Advertising, to put up 34 digital signs on city property adjacent to the Kennedy, Dan Ryan, Stevenson and Eisenhower expressways and

Adams Outdoor Advertising and the Mint Museum Uptown present “Outdoor Is In,” a free fashion exhibit Oct. 19-30 on Level 5 of the Mint. The pop-up exhibit features 19 dresses constructed from recycled and re-imagined vinyl billboards (one from the Mint, as well as 15 other organizations). “When we heard about the Mint’s celebration of

 In the costly, media-saturated, hyper-social US election, candidates and causes are breaking through the noise with billboards. Regardless of party or ideology, billboards deliver what political advertising craves: attention. One clever billboard can generate global buzz.