Biz Journals By Staff Writer June 8, 2017
NC- High Point city leaders have shot down an effort that would have expanded billboard advertising in the city, most notably along high-profile corridors such as Eastchester Drive, North Main Street and West Wendover Avenue.
The council voted unanimously against the request by Fairway Outdoor Advertising, according to the High Point Enterprise, with city council members saying they’d seen little support for it from businesses and significant opposition from the public.
The city’s 48 existing billboards are in industrial areas, and the city observed that many of them are in disrepair. Surveys of High Point Chamber of Commerce members found that 53 percent were opposed to opening up new areas of the city to billboards, but the city got only a 5 percent response rate to its queries, the Enterprise reported.
“I don’t know how you can come to the conclusion that chamber folks are in favor of this with only a 5 percent participation rate,” Mayor Bill Bencini was quoted as saying.